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How to Name a Supplement Store

Supplements are big business in the crowded healthcare market, but there’s still enough space for new companies to move in and stake a claim — as long as they have unique products and branding. To achieve this, you’ll need to choose a memorable brand name that clearly communicates the values your venture represents. 

Based on our research into supplement store names, we developed this guide to help you come up with the perfect name for your new company. When choosing a business name, make sure it uses the right keywords without sounding too similar to existing brands. While it won’t be easy, it’s absolutely achievable — and we have the tools you need to get started. 

Use our free business name generator above to discover an array of supplement store business name ideas, or continue reading our quick guide to learn how to name your company.

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Step #1: Determine Goals for Your Supplement Store

Your business’s name is the very first connection you will make with prospective customers. It’s important that you define your organization’s mission, vision, values, and target audience as much as possible. 

Before naming your venture, ensure that you fully understand exactly how you will run your company. Familiarize yourself with the industry and determine what it takes to start a successful business by conducting thorough research.

Here are a few factors to keep in mind when launching and naming a supplement store:

  • A supplement store sells dietary supplements, vitamins, protein powders and health foods to customers. Typically, these customers are either shopping to fulfill fitness needs, health needs, or dietary needs. 
  • Anyone who’s excited by sports, diet or health supplementation will do well in this business. An undergraduate degree in exercise science, fitness, fitness health, or even biology is useful. 
  • As a supplement provider, your target market will be sports enthusiasts, gym-goers, health gurus, health-conscious individuals, the elderly, those with disabilities, and those who utilize nutrition as a daily health tool.

Step #2: Begin Brainstorming

We’ve shared some brainstorming techniques that you can use to get your creative juices flowing.

  • Jot down some specific keywords for your supplement store business name. Here are a few examples:
    • Supplement
    • Nutritional
    • Sport 
    • Fuel
    • Health
    • Wellness
    • Rejuvenate
  • Think of adjectives that would describe your supplement store and the types of products offered to derive inspiration. Here are some examples:
    • Strong
    • Healthy
    • Fit 
    • Active
    • Smart
    • Neurological
    • Nutritious
  • Experiment with other branding and brainstorming techniques.
Recommended: Once you have your name, create a logo with our free Logo Generator. To learn about other small business ideas, read our guide.

Supplement Store Business Name Ideas

We’ve used general brainstorming techniques to share several creative and catchy business name ideas for a supplement store. 

Creative Approaches to Naming a Supplement Store

The following are helpful tips to help you find a unique business name that is relevant to you and/or your industry:

Capitalize on Business Location

The name of your city is one great way to brand your business. You can also think of nicknames that define what your city or state is well known for.

Connecting Through Emotion

Words that evoke a certain emotion, reminders of personal experiences, and travel memories may be good for branding. 

Pun Fun, Word Combination, and Alliteration

Make brainstorming fun by creating puns, combining two relevant words and/or concepts, or by using same letter and sound repetition. 

Short and Sweet

Oftentimes, simply using one word for a business name can be more powerful and engaging for clients/customers. Carefully consider your brand and brainstorm adjectives and synonyms that describe your business idea. For instance, if you own a supplement store, ask yourself how you would describe what you’re offering (e.g., minerals, herbs, vitamins, etc.). Consider how you want your customers to feel (energized, strong, holistic, etc.), and so on.

Name Game

Naming your business can be as easy as just using your own name. You can also incorporate names of friends and family members.

Step #3: Use Our Business Name Generator

Discover the perfect brand name for your supplement store business by using our free business name generator tool. Simply follow the 3 steps: Search, select, and get the perfect domain name!

Filter results by location, industry, and domain name to produce more customized brand names for your venture.

Step #4: Register Your Supplement Store Business Name

Visit our business name search page to see if your desired brandable name is available in your state. 

Steps After Naming Your Supplement Store Business

There are some steps you can take to successfully establish brand recognition and credibility for your venture.

  • Choose a business structure. Formally structuring a business (e.g., LLC, corporation, etc.) reduces liability. We recommend checking out the Top LLC Formation Services.
  • Design a logo for your supplement store. Creating a logo is vital for increasing brand awareness, and there are several logo maker tools available to help you design a unique one. Use our supplement store business logo generator to simplify the process. 
  • Make a website for your supplement store. Website builders like GoDaddy make the process simple and quick. Check out our Best Website Builder article.
  • Use our QR Code Generator. Our QR code tool allows you to create virtual business cards (vCards), market your company, and share your new website with customers.