A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.
1. COMPANY OVERVIEW
Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?
Some useful things to include here are:
- Core company values
- Mission statement
- Brief history of your organization
- Anticipated growth
- Business goals
2. JOB OVERVIEW
In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.
This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.
4. NECESSARY SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.
5. PREFERRED SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.
6. WORK ENVIRONMENT
Describe the environment in which the applicant would be spending most of their time. In this description, include information about:
- Company culture
- Pace of work
- Amount of collaborative vs. independent activity
- Who the employee will report to (or vice versa)
Below is our webmaster job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.
Our webmaster plays an instrumental role in growing our online presence by maintaining the company website. The webmaster is responsible for ensuring that the site complies with all applicable security requirements, is regularly updated, and provides a seamless user experience. Accomplishing all of this requires technical knowledge of web infrastructure and design, as well as strong communication skills.
- Maintain the functionality, efficiency, and effectiveness of our company website
- Test the website across different devices, operating systems, and browsers
- Ensure the security of the website by setting up logins and firewalls
- Optimize the site for speed, user experience, and SEO
- Debug malfunctioning pages, incorrect images, and broken links on the site
- Update content regularly
- Train authorized employees on how to update the site with content
- Monitor the site’s performance using appropriate KPIs (e.g. traffic, conversion rate)
- Analyze user needs and update site accordingly
- Configure, maintain, and troubleshoot servers
- Recommend and implement new site features when appropriate
- Prepare regular reports for upper management
Necessary Skills & Qualifications:
- Bachelor’s degree in web design, computer science, or a related field
- Minimum of three years of experience as a webmaster or web developer
- Proven experience growing and troubleshooting websites
- Understanding of website standards for security and privacy
- Knowledge of content management systems and website analytics
- Proficiency in XML, HTML, and CSS
- Experience with search engine optimization techniques
- Experience with Google Analytics or similar tools
- Strong organizational and communication skills
- Commitment to a team-oriented work ethic
- Ability to meet deadlines
- Willingness to work extended hours during special events and site emergencies
Preferred Skills & Qualifications:
- Minimum of five years of experience as a webmaster or web developer
ENSURE LEGAL COMPLIANCE
Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.
SET UP PAYROLL
Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.
We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.
ACQUIRE WORKERS' COMP INSURANCE
Workers’ compensation insurance provides financial and legal protection for your business and its employees.
Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.