Toy Store Logo Generator

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An icon that represents a toy store business.

Brand Your Toy Store With Our Free Online Logo Generator

The logo you choose for your toy store plays an important role in building your fun new brand. An enticing design that conjures feelings of playful excitement can help draw customers to your store and remind them to return. However, unless you have professional design experience, creating the best logo to capture your brand may seem impossible.

TRUiC’s toy store logo maker gives you access to thousands of designs — all for free. The advanced, AI-driven technology provides you with a high-resolution, downloadable logo — no design experience or personal information needed. 


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Learn more about this industry by checking out our How to Start a Toy Store guide or if you need help thinking of a name for your small business, try our Business Name Generator.

Creating Your Toy Store Logo

Toy stores offer customers joy, wonder, curiosity, and discovery. Some toy stores provide not only toys but also a fun and engaging shopping experience. What makes your toy store unique and a great place to shop? How would you describe your store’s personality and ideal customer? The answers to these questions can help guide you as you design a logo for your store.

A great logo can help your store connect with the customers who will really appreciate what your store has to offer. Consider the colors, icons, symbols, and font styles that best represent your toy store as you design your logo.

Toy Store Logo Colors

Which colors express the personality of your toy store? When you look at toys and their packaging, you will likely see a lot of different rich colors. These colors can help make toys fun and engaging. Toys”R”UsⓇ embraces this bold and colorful approach, which contributes to a playful design. Pink, orange, green, and blue are featured in its logo, with one color assigned to each letter so that the design is colorful without appearing overly detailed and complex. Pink appears most often and is a color that communicates enjoyment.

FAO SchwarzⓇ, on the other hand, conveys a much different personality. The gold FAO Schwarz logo appears more classy and exceptional, reflecting the high-end toys it sells.

Icons and Symbols in Toy Store Logos

How can icons, symbols, or shapes support the message you are sending with your logo? You might consider a recognizable toy image, such as the one in Lark Toys’ logo. This design includes a bird (presumably a lark), which is clearly a toy that can be wound up. It is a clean, simple image with no more detail than necessary to communicate its meaning. This image is a clear representation of both “Lark” and “Toys,” perhaps helping people to recall the name.

A simple shape can also have an impact on your design. Toys”R”Us displays a star while Lego uses a red square. The star has rounded points and is slightly rotated, making this a more childlike and playful design. It also functions as the eye of the letter “R,” creating a clean and simple logo. Lego’s red square is reminiscent of the rectangular shapes for which their products are known.

Icons and symbols are by no means required for your logo. FAO Schwarz shows that you can create an effective design without these elements.

Font Styles for Toy Store Logos

Font plays a significant part in many toy store logos. Whether you want a more friendly font like Cooper Black or a traditional typeface like Garamond, the style you choose can help set the tone for your design.

FAO Schwarz uses a serif font that appears very refined. Toys”R”Us and Lego utilize rounded corners to convey a youthful and playful personality. The differences between heights and baselines of the Toys”R”Us letters, the variation in line thickness within the letters, and the flipped “R” all contribute to a lighthearted, dynamic design.

Making your logo font unique (in a way that contributes to the design) can help your store appear more thoughtful and professional. Even the simple alteration of the letter “A” adds a sense of animation and attention to detail to the Lark Toys logo.

Many toy stores, including Lark Toys, FAO Schwarz, Toys”R”Us, and Lego, use all capitalized letters. Capital letters may be associated with children since they are often learned at an earlier age than lowercase letters. They can also project a bold and exciting personality that might appeal more to children (or those shopping for children).

Thinking carefully about the colors, icons, symbols, and font styles that would best represent your toy store can help you create an effective logo. Expressing your store’s unique and appealing qualities through this design may support your store’s success and bring joy to many more customers.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC toy store logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a toy store logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed toy store graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of toy store logo displays your business name or just its initials in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your choices.

3. Generate Toy Store Logo Options

Our generator creates thousands of toy store logos to choose from. Search through our numerous options and explore!

4. Customize Your Toy Store Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Toy Store Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our toy store logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite toy store logo design for your venture, you should conduct a trademark search to ensure that it is unique. 

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps: 

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Toy Store Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth. 

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a toy store logo, you can also add it to a QR code with our Free QR Code Generator

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your toy store logo, you can start building your brand and creating your website. Creating your own website is a crucial and oftentimes satisfying step for any new business owner — and it's easier than you may think.

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your toy store when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. 

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.


Why should I use TRUiC's Free Logo Maker?

TRUiC's user-friendly Online Logo Maker was created for entrepreneurs with little to no design experience. It's 100% free to use, doesn't require any personal information, provides users with a high-resolution file, and offers helpful steps for users to take after they download their unique design.

Do I own my toy store logo design?

Yes — once you download a logo, it is yours to have for either personal or professional use.

What file format is my logo?

Once you create your toy store logo, you can download it as both a high-resolution SVG file, which allows you to scale your design to any size without loss of quality, and as a PNG file for any of your social media accounts.

How do I make a logo?

One way is to have a professional designer make a logo for your brand. Another option is to use a tool like TRUiC's Logo Generator, which uses templates to help your company make a design.

Do I have to sign up for anything to get my toy store logo?

No, there is no email sign-up of any kind. The TRUiC Logo Creator does not take any personal information; it is completely free with no strings attached.

How soon can I use my free toy store logo?

You can download and use your new toy store logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s toy store logo generator is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your online logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Zazzle.