The right logo design software can bring out the best in your artwork. From sharper colors to better scaling capabilities, you have the chance to talk to your audience across virtual and physical media in ways that weren’t possible 20 (or even 10) years ago.
Plus, you can often get great results without breaking the bank. Some logo design software is quite affordable, even for those on a budget. There are even free options, so you can design the perfect logo without spending a penny. Let’s take a look at the top competitors in the arena to help you find the right logo design software for your company.
The Top 6 Logo Design Software
Desinghill is a crowdsourcing platform with millions of logos available. It features artificial intelligence technology to help you create a professional logo even if you don’t know the first thing about design. All you have to do is choose a general style and color palette. You can then preview what your logo will look like on multiple mediums - from a website to a T-shirt to a billboard.
If you want to adjust the shade of your logo, all you have to do is play around a little with the settings. Testing out Designhill’s capabilities is entirely free. If you’re looking for a low-resolution image, the prices are relatively affordable (around $20). If you’re looking for a graphic vector file, you’ll pay a little more (around $60+). The latter option secures you the commercial rights to the image, as well as customer support from the platform.
The major disadvantage of this platform is that it tends to be overwhelming to people when they’re first getting started.
Canva was originally created primarily for your splashier graphic needs. From posters to social media, the software is designed to help you really capture interest on a visual level. Today, a variety of organizations can access its easy-to-use tools to design logos that are both professional and meaningful. You can get started on Canva once you have an idea of what you want your logo to be.
Canva has simple drag-and-drop tools that you can use to bring a sketch to life. You can use one of their basic templates as inspiration and rearrange as you see fit. Or you can choose from one of the millions of logos that have already been created. Canva is free for basic users and charges a nominal fee to use its premium features. You can also sign up for a monthly subscription, depending on your needs.
One major drawback to Canva is that users report difficulty in scaling back the pre-set images. It can be a little large and unwieldy for things like social media or email signatures.
Adobe Illustrator has been around for decades now and the company has made some serious strides when it comes to the options it offers. The software is particularly well known for its scalability, which is something that everyone should be concerned about. When it’s in your best interest to brand everything, you need a logo that’s going to translate to, well, everything.
The software is considered to be relatively user-friendly though, and you can get started with basic templates that might serve to inspire your final design. This software is available on a subscription price basis. (Although, there’s a 30-day free trial that you might want to take advantage of if you’re testing different software out.)
The major drawback is that you’ll likely need some basic design skills if you’re going to master this industry standard. The software helps you choose a font size and modify color tones, but the trickier designs will need some finesse.
This free logo design tool was created by Shopify. Much like our other basic options, you can design your own logo with just a few clicks. The major upside of Hatchful is that the software offers different packages where you can look at how different resolutions affect the quality of your logo. Too many businesses will end up picking a design that is gorgeous in print but can’t quite make the transition to digital. Or businesses test out their logo on Facebook and Twitter and it looks perfect, only to find that it fails miserably when they sign up for Instagram 6 months later.
You can’t always predict where your logo will be featured and what kind of technology will be available, but the more testing you do now, the less likely it is that you’ll be frustrated in the future. If you’re considering Hatchful, there’s also a premium version you can try, which might make it easier to get the colors and text that you want.
The major downside is that the quality of free logos is not up to scratch for many users. The user experience is pretty straightforward, but so are the designs.
TRUiC’s Free Logo Generator
Our Free Small Business Logo Generator software stretches across more than 50 industry options to help you design your logo. You can generate thousands of options to find one that represents your company to a T. We’ve ensured that everything we use is open-sourced, so you don’t have to worry about any legal issues that might arise.
Once you’ve settled on a logo and a design, it’s free for you to customize. You own your design outright, whether you want to put it on Facebook, business cards, or mugs. All you have to do is come up with a few basic ideas before you start to use our simple tools to create exactly what you have in mind. From text to graphics to symbols and patterns, our Free Logo Maker is the perfect way to experiment with everything from pictures to monograms to abstract art.
Logo Design Studio Pro
Logo Design Studio Pro aims to answer some of the more specific questions of logo design. What happens when the text of your logo is stretched across an XXL T-shirt? How will the graphics come across? What about if you need to print it on the side of your vehicle? Logo Design Studio Pro has made it particularly easy to manipulate your designs, allowing you to see if the colors blur together in one format or are lost altogether.
There are thousands of logo templates, shapes, and fonts. Logo Design Studio Pro also tends to be a little easier for non-designers to use. So if words like raster and abbreviations like SVG aren’t exactly in your everyday vocabulary, this could be a professional software to try.
The major drawback here is that you will pay a little more for this one, but it can be a great way to have more control over your logo without taking a graphic design course.
The Basics of Logo Design Software
At its heart, a logo is text and images. In some cases, it’s just one letter or a simple drawing. Good software will help you turn a few general ideas into a specific enough logo to truly represent your business’ larger goals. You can see plenty of similarities across the board with our recommended software. Their main purpose is to give everyone an opportunity to create their own logo.
It helps to find a go-to logo designer tool that you can use whenever you want to try a new look (or just preview a new look). Some entrepreneurs will start multiple businesses (or subsidiaries), each one which will need their own design. Some will adjust their logo, keeping its basic elements the same but modernizing it to fit in with modern expectations. Whatever it is you need, mastering one can make a difference.
No matter which software you choose though, you’re usually better off choosing vector files. These files give the computer very detailed instructions as to what to draw, which essentially means that it has a better chance of scaling from one medium to the next. If you need to use a raster (e.g., PNG, etc.), you can export your vector files to one of the common formats.
A Little Tip
The best way to choose a logo design software is often just to try a few and see which one you feel comfortable with. We recommend using a free version to start, like our Free Logo Maker. It can help you get an idea of what you want your company logo to look like and it’s totally free. In fact, we have multiple free resources for you to jump-start your business - including a Business Name Generator and information on how to Form an LLC. Please take advantage of them!