Last Updated: February 16, 2024 by TRUiC Team


Deluxe Promotional Products Review

Whether you’re running a corporate event, welcoming new employees, or looking for unique ways to advertise your business, using custom-made promotional merchandise can be a great addition to your business plan.

In this review, we’ll go over the details of Deluxe’s promotional product and customization offerings and explain how they compare to other services on the market. Read on to find out if Deluxe is the right choice for your business.

Summary

Founded in 1915, Deluxe Corporation is a leading small-business partner and advocate. Originally founded as a check printing business, Deluxe has grown to a full-service small business support system. Today, they offer a wide range of custom products and services to help small businesses grow.

Because of their long history, Deluxe understands what a small business needs. They offer a broad range of promotional products, from apparel to office supplies and much more. But, their best feature is their pricing. No other business we reviewed comes close to Deluxe in value. Both their starting pricing and bulk discounts are far lower than their competition.

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Who is Deluxe Right For?

Whether you’re just starting out or looking to expand your presence, purchasing customized promotional items from Deluxe is an excellent way to boost your business on a budget.

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PROS

  • Deluxe offers excellent prices on their full line of products.
  • Their large product selection means there’s something for every business’s needs.
  • If you’re in a bind, Deluxe offers 24-hour rush production on a large selection of items.
  • Customer service support is available through chat, email, and phone.
  • Deluxe offers design support, both through their online form and over the phone, to help you create the best logo for your business.

CONS

  • Deluxe has high minimum order requirements that may not make sense for all small businesses.
  • Their design lab is very simple with fewer customization options than some of their competition.
  • Deluxe offers tiered pricing for their screen printing, making higher quality color printing significantly more expensive.

Custom Ink: Deluxe Alternative

For business owners looking for even more personalized design assistance Custom Ink is a great alternative. They offer the option to create your own design, request customizable templates, or pay a premium to have their design team build a professional quality logo for you.

Custom Ink: prices vary

Read our Custom Ink review

Pricing

Promotional product services like Deluxe offer multiple services at varying price points. Here are a few of Deluxe’s features:

Base Features

  • While they do not have the most sophisticated design lab, it is a user-friendly tool for both those creating new logos and those uploading their own design.
  • If you’re looking for additional help or guidance, you can submit your idea to Deluxe and they will put your logo together for you. They also offer design support via telephone.
  • Deluxe puts together a selection of product bundle deals each month to fit a variety of promotional needs at a low price.
  • When it comes to price, Deluxe comes out on top. While they have higher minimum order requirements than some of the competition, they are the clear choice for anyone looking to save money on large promotional product orders.

Pricing Examples

  • 50 men’s t-shirts, 1-color screen printing: $5.19/each + $25 printing, $284.72 total
  • 150 cotton totes bags:  $2.09/each + $50 printing, $363.50 total
  • 500 white sticky notes (50 sheets each):  $1.11/each, $555.00 total
  • 300 Bic Clic Stic Pen (black ink) in white: $0.51/each, $153.00 total

Ratings

Value – 5/5

Deluxe is an experienced small business service company that offers quality custom printed promotional products at a very reasonable price. They have wide product offerings, design assistance, a large graphics library, and a user-friendly design tool. Price can vary based on the printing method, particularly on screen printed items like t-shirts. Those using 1-color screen printing will get the best value, while 4-color printing can raise t-shirt prices above some competitors.  

Customer Service – 4/5

Customer service is responsive and helpful. They are available by phone, chat, or email during regular business hours and offer fast responses to customer needs. They do not offer evening or weekend customer service support.

Ease of Use – 5/5

Both their website and design features are very user-friendly. Their site makes it easy to navigate directly to the products and services you need. Their design tool is intuitive, and their pricing is easy to locate. The only downside is that we were not able to see shipping costs without creating an account and entering payment information.

Included Features – 4/5

Deluxe offers a solid design tool with a good number of fonts and images to use in creating your design. Business owners can seek out additional design support by submitting their ideas via the website or speaking with a customer service representative during business hours. Their bundled packages are a great value and make designing and ordering multiple products a breeze.

Conclusion

Deluxe offers a large selection of promotional products suitable for small businesses. This makes them a great choice for businesses looking for low-cost products that can be ordered in bulk.

Because Deluxe has some of the highest minimum ordering requirements we’ve come across, this may not be the best option for businesses looking to make smaller orders. While Deluxe does offer moderate design support, you may consider an alternative option if you’re looking for more personalized assistance with your design or a larger variety of design options.

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Who is Deluxe Right For?

Whether you’re just starting out or looking to expand your presence, purchasing customized promotional items from Deluxe is an excellent way to boost your business on a budget.

Try Deluxe

Custom Ink: Deluxe Alternative

For business owners looking for even more personalized design assistance Custom Ink is a great alternative. They offer the option to create your own design, request customizable templates, or pay a premium to have their design team build a professional quality logo for you.

Custom Ink: prices vary

Read our Custom Ink review