Last Updated: February 16, 2024, 1:55 pm by TRUiC Team

Introduction to Branding

Ch 4 Intro

Your brand is more than a name and a logo – it’s a world your customers get to interact with. In this guide, we'll walk you through the layers of a brand, its impact on your audience, and how it can establish a name for your business among competitors.

This video is part of the free Small Business Startup Course designed to help walk you through the entire process of business formation from idea to launch. 

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Branding Your Business

Your brand is a dynamic realm that your audience steps into each time they connect with your content. Not only does it cast a lasting impression, but it also sets the tone for what they can expect from you.

This distinction is crucial for standing out from the crowd and includes considering your business’s brand story as it relates to colors, fonts, and logo style. By the end, your business’s brand will be a uniform package that shows customers your personality.

Introduction to Branding – Transcript

So what is a brand for a business anyway? A brand is so much more than a name, a logo, or a tagline. Your brand will create a small world for your customers and audience to enter any time they're interacting with something you've created. And brands are important. And branding is important because not only is it what makes a memorable impression on customers, but it allows your customers and clients to know what to expect from your company. It's a way of distinguishing yourself from competitors and clarifying what it is that you offer that makes you the better choice.

Hey, everybody Will Scheren here from Small Business Startup Guide by TRUiC. This video is part of a larger course dedicated to helping small business owners cut through the noise and get to the essentials of starting and operating their business. If that sounds like it would be really useful to you, be sure to like and subscribe.

Clarifying and organizing your brand is also a logistical necessity for a business. It would be relatively impossible to create a professional website or any other piece of content without considering how you'll create cohesive imagery for anyone who interacts with it. If you look on the Internet, there’s lots of people shouting at you about how they think you should brand your business well.

But in its simplest form, to brand your business effectively, you want the world that you're creating to do three things well: One, you want them to feel uniform and distinct so that someone would recognize that they've entered your world the moment they begin to interact with something that your business has created. Two, when interacting with your brand, people should be made to feel the way that they would if they were having a positive interaction with your product or services. And three, you want to create a brand that's robust enough to allow you to more quickly and easily create any needed product, service, marketing, material, or design that you would need for your business.

In the next several videos in the course, we're going to be taking a look at how you can brand your business in a way that will effectively take care of all three of these tasks at the same time. 

We'll start by taking a look at how to select brand fonts and colors that you can build your business’s brand on. These will match with the brand adjectives that you selected earlier in the course. 

Then we'll take a look at some considerations for selecting a company logo. And where to source a logo from if you're not a professional designer. 

And to wrap up this section of the course, we'll be taking a look at some of the stylistic choices you could consider when thinking about your business's photography and videography. And we'll be doing all of this to ensure that when someone who's interacting with your brand sees an image that you've created, they'll instantly associate it with your brand and will feel the way that you want them to when having positive interactions with your business's products or services. 

This video is part of a step-by-step course that gives business owners all of the essential information to start and operate their business. We've provided a link where you can get access to all of the free and discounted tools that we mentioned in this course below this video. 

Be sure to like and subscribe to get more of this content. We'll see you in the next video, and if you have any questions, let us know.