Last Updated: February 16, 2024, 11:57 am by TRUiC Team


How to Name Your Michigan Business

Our TRUiC Michigan Business Name Generator can help you find an unique name for your small business. It uses AI technology to help give you the best results for your local area and industry.

Naming your Michigan business is the most important step for starting a Michigan business. How you decide to brand your business plays a critical role in the success it will have.

Here are the 3 steps to naming your Michigan business:

Step 1: Optimize Your Michigan Business Name for SEO

To generate a great business name for your Michigan business, consider doing the following:

  1. Select your industry
  2. Add a city name to the search field above

Select Your Industry

Choosing your business industry will help our AI tool generate much better names. Also, having the industry keyword in your name will help customers easily find your business.

For example, if you’re selling lawn care services, include the industry keyword “lawn care” in your Michigan business name; if you’re a law firm, include the keyword “law.” Doing this will greatly help with local SEO.

Selecting Your City or County

Most of your potential customers will find your business by searching Google, and adding a city to your business name will help users easily find your company.

Examples of Local Michigan Business Names:

Step 2: Follow the Michigan Business Naming Rules

When naming businesses, you have to follow the naming guidelines for Michigan and they depend on the type of business structure you have.

Michigan Naming Rules for LLCs or Limited Liability Company:

  • Your name must include the phrase “limited liability company” or one of its abbreviations (e.g., LLC or L.L.C.).
  • Your name cannot include words that could confuse your LLC with a government agency (e.g., FBI, Treasury, State Department, etc.).
  • Michigan has a list of Restricted words (e.g. Bank, Attorney, University, etc.) may require additional legal paperwork and a licensed individual, such as a doctor or lawyer, to be part of your LLC.

You can also read the Michigan state statute about LLC naming guidelines for more information.

Michigan Naming Rules for Corporations:

  • Your name must contain the word “corporation,” “company,” “incorporated,” “limited,” or an abbreviation of one of these terms.
  • Your name must be distinguishable from any existing business in your state. This includes reserved names. We will help with this step in the search for your business name section below.
  • Your name cannot imply that the corporation is organized for any purpose other than the one outlined in its articles of incorporation.
  • Your name cannot use the words “bank,” “industrial bank,” “deposit,” “surety,” “security,” “trust,” or “trust company” or imply that the corporation is a banking, insurance, surety, or trust company without approval.
  • Michigan has a long list of other restricted words that may require approval for your LLC to use in its name.

You can also read the Michigan state statute for more information about corporation naming guidelines.

Once you have a name, you can search the Michigan business entity search on the state’s Department of Licensing and Regulatory Affairs website to see if your desired name is available.

Step 3: Form Your Michigan Business

Here are links to help you form your business.

If you are still unsure which business formation structure will work best for you and your small business, check out our Choosing a Business Structure guide for more detailed information.

If you would like a service provider to form your business for you, see our best Michigan business formation services.

Our Other Business Name Generators

We have multiple business name generators. If you want a business name generator that is good for SEO, LLCs, or domains, check out our guides below:

If you're searching for a specific business name generator by industry, check out our guides below:

After You Have a Name for Your Michigan Business:

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