Wix vs. Web.com: Business Website Builder

Wix® and Web.com® are two of the best-known website building platforms in the industry, and both have been around for quite a few years. If you’re trying to decide between these two options, there are a few things you should know. Building a website for your small business requires picking a platform that will meet your needs— in this review, we will offer a side-by-side comparison to help you decide which of these platforms can do that.


Our Pick for Best Website Builder: Wix

Wix versus Web.com review.

Wix sureley beats Web.com as the better option for small business owners. Though both employ a similar framework and have both been major players in the industry for a long time, Wix has managed to update with the times, keeping its features modern and easy to use. Web.com has fallen behind in this regard, with clunky features that often defy intuition and templates that don’t live up to current trends.

Users looking to build the most basic websites can accomplish this with Web.com— that being said, although it is not expensive, there are certainly more affordable options on the market offering the same or better features.

Wix vs. Web.com: Ease of Use

Wix and Web.com use the same type of technology to help users build websites through their platforms. Drag-and-drop is inherently simple, but implementation can make or break how easy it is to use with a specific website builder. Read on to see how these two services stack up.

Ease of Use: Wix

The Wix website builder has been around a while and continually rates as one of the easiest website builders available on the market today. Users can get their website up and running in just hours using this platform— from start to a fully-customized, high-performance final product.

Wix is a drag-and-drop website builder, which makes it easy for users to click and point when adding elements. Another benefit is the autosave feature that prevents you from losing your hard work. Some users complain that there is no option to change templates on Wix once you have made your selection, which can cost extra hours for users who chose the wrong template when setting up their websites.

Ease of Use: Web.com

Like Wix, Web.com has also been around for a while. Both companies are veterans of the website building industry and incorporate simple, drag-and-drop functionality for users to build websites quickly and without the need for code. In a general sense, Web.com’s template editor provides all of the tools that beginners will need to create a functional website in an afternoon. It can be a great option for users looking to create a basic website for their business quickly.

The problem is that, unlike Wix, the Web.com website builder hasn’t quite moved in step with its industry and is showing its age in some areas. Users may feel that the editing suite seems clunky, limiting, and all-around outdated. As far as the impact on its ease of use, Web.com would certainly benefit from some updates in this area.

Wix vs. Web.com Templates and Themes

Working with a good template when designing your website’s structure plays a big role in creating a final product that is both consistent with your branding and lives up to your website’s purpose. Both Wix and Web.com make use of customizable templates, but there are differences in the way these appear on each platform.

Templates and Themes: Wix

Wix offers hundreds of beautifully designed, modern templates. These are sorted by industry and can be browsed using a few different filter options. Templates appeal to a wide variety of users, with a lot of different options to choose from depending on your industry. Each can be fully customized using the Wix template editing software to create an on-brand final product.

Wix versus Web.com review.

The big issue with these templates is the way they display on mobile. Users can easily toggle between desktop and mobile editing modes but have to pay special attention to make sure they don’t end up with a glitchy site on phones and tablets. There are ways to work around this issue, but it requires an extra dose of effort.

Templates and Themes: Web.com

Web.com offers hundreds of templates, all of which are separated by industry categories. These can be searched by keyword and color scheme, making it easy to find the one you’re looking for. Another helpful Web.com benefit that Wix is missing is that users can easily switch between different templates even after they’ve begun working on their website, providing an extra level of flexibility.

Wix versus Web.com review.

The problem is that Web.com is once again showing its age in this area. Templates feel very basic, and although there are technically many options to choose from, they are largely only slight variations of just a few themes. This will be fine for users looking to create the most basic website, but users looking for extensive customization will be disappointed.

Wix vs. Web.com: Apps and Plug-Ins

Apps and plug-ins can help small business owners stay on top of marketing and analytics, as well as integrate their site with social media and accomplish a broad spectrum of other tasks. How did Wix and Web.com compare in this department? Let’s find out.

Apps and Plug-Ins: Wix

With the Wix  website builder, you can choose from a wide variety of apps using the site’s proprietary app market. These include calendar and marketing tools, analytics, social media integrations, and more. Some of these are designed by Wix, others are third-party apps that make it easy to work with external partners. Many of these are available free of charge, but some require the purchase of a subscription at an additional cost.

Apps and Plug-Ins: Web.com

At this time, Web.com does not offer apps or plug-ins through its website building platform. However, Web.com does offer hosting services, through which users can install a program like WordPress, which comes with an impressive range of plug-ins— in the tens of thousands! Those looking for an all-in-one website builder that features a wide range of apps will have to look elsewhere.

Wix vs. Web.com: Ecommerce

Both Wix and Web.com have ecommerce options, but which one will satisfy the needs of your small business depends on your priorities.

Ecommerce: Wix

Wix offers ecommerce services through its Business & Ecommerce plans. Members of these services can take payments, create accounts for their customers, and access other ecommerce tools. A nice bonus here is no transaction fees on in-house payments. Though setting up your site is simple with Wix, the final product is just that— simple. Users looking for more full-service ecommerce may be disappointed. To learn more, read our Wix review.

Ecommerce: Web.com

Web.com offers a basic ecommerce plan with a few handy features, including the ability to accept in-house credit card payments. Neither Wix nor Web.com offers extensive ecommerce services, but Web.com’s plan is particularly pared down. For those looking to run the most basic and straightforward online store, this may be a good fit. For users looking for an extensive ecommerce suite with a range of integrations, neither Wix nor Web.com are probably going to be your go-to.

Wix vs. Web.com: Pricing

Wix and Web.com are both affordable options, but pricing should be balanced with features— and one of these platforms shies away from offering transparent pricing in favor of a gimmick to attract customers.

Pricing: Wix

Wix pricing is divided into 3 levels— the first is Website Building, the second is Business & Ecommerce and the third is Enterprise, which is priced by the quote and is primarily for customers looking for more broad-spectrum services. Wix ecommerce plans provide all of the services of the equivalent tier website building plan.

Website Plans – Pricing and Features

Wix versus Web.com review.

Business & Ecommerce Plans – Pricing and Features

Wix versus Web.com review.

Pricing: Web.com

This is where things get a little tricky. Web.com’s website building and ecommerce plans immediately appear affordable— but its pricing isn’t transparent. We’ll spoil the ending for you: pricing on these plans skyrockets after 30 days, hitting roughly ten times the advertised “first-month rate.” The final pricing on plans is $22.95 a month for the Starter plan, $32.95 a month for the Marketing plan, and $42.95 for the Ecommerce plan, which includes all the features of the previous two plans, plus ecommerce functionality.

Website Plans – Pricing and Features

Wix versus Web.com review.

Wix Pros and Cons

Pros

  • Simple, drag-and-drop technology
  • Affordable pricing
  • A free version is available
  • Hundreds of beautifully designed, fully customizable templates
  • Ecommerce plans are available for small business owners

Cons

  • Ecommerce plans may be limited for larger companies
  • Large pricing hike for upper-tier plans
  • Data heavy sites may have slower load times

Web.com Pros and Cons

Pros

  • Intro offer is ultra-affordable
  • Relatively simple, drag-and-drop format
  • Fast setup
  • 24/7 customer support
  • Quick uptime

Cons

  • Templates are very basic
  • The editing tool is outdated
  • Prices skyrocket after the first 30 days

Best Website Builders

The Bottom Line: Wix vs. Web.com

It isn’t enough to just be a veteran of your industry. Your performance has to scale with technology and trends. Wix is able to accomplish this by updating its software to maintain a modern and intuitive website building platform. Web.com has fallen behind in this regard, but its pricing seems to have updated over the years— leaving its affordability out of step with its offerings. For small business owners, you would do better to invest in Wix. If you’re looking for a website builder with only the most basic features, there are still more cost-effective options than Web.com.

Are you ready to build a Wix website for your business? Read our how-to guide and start building your Wix website today!

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