How to Register a Business Name in New Jersey
To register a business name in New Jersey, you’ll need to register your business with the state. You can form an LLC or corporation, or file for a “doing business as” name with your state’s business division.
Our How to Register a Business Name in New Jersey guide will walk you through each step of the process in New Jersey. Check out our other How to Register a Business Name guides to learn about registering a business name in every state.
Or simply use a reliable professional service:
Northwest ($29 + state fees).
(We recommend doing a name check first)
Step 1: Choose Business Structure
The type of business structure you choose to form will determine how you register the business with the state. Use our how to choose a business structure guide to help choose which business structure is best for you, whether it’s sole proprietorships, general partnerships, limited liability companies (LLCs), and corporations.
The factors you should consider when choosing a business structure will depend on your needs and wants for personal liability protection, tax liabilities, and paperwork to keep the company in compliance.
Recommended: We typically recommend forming an LLC for most entrepreneurs because this structure comes with personal asset protection, has no double taxation, and is pretty easy to maintain.
If you would like to use a service, read our guide on the best LLC formation services.
Sole Proprietorships and General Partnerships
By default, sole proprietorships operate as the same name as the owner while general partnerships must include the surnames of all the partners.
To use a different name to conduct business, the business owner(s) must file for a New Jersey alternate name — also commonly referred to as a doing business as (DBA) name.
LLCs and Corporations
Both LLCs and corporations require unique names in New Jersey that must follow certain naming requirements:
Recommended: Learn How to Form an LLC in New Jersey or, if you need a more rigorous operating structure, learn How to Start a Corporation in New Jersey.
Step 2: Check Name Availability
When registering a business name, it's important to make sure it's unique and no one else in your state formed a company with it or has control of it online as a domain name.
Domain Name Search
We strongly recommend that you also check to see if your business name is available as a web domain (URL). Even if you don't plan to create a business website today, you may want to buy the web address to prevent others from acquiring that domain name. If the web domain is available then it’s likely the name will also be available in a business search.
Find a Domain Now
New Jersey Business Name Search
Next, search the New Jersey business entity name search tool. This is an important step in the process because your filing will be denied if you try to file for a name already in use.
Search requirements can vary depending on your business needs. For example, a unique and available name is required to:
- File for formal business structures like LLCs and corporations.
- File a DBA name for any business structure.
A state-level name search isn’t required for informal business structures like sole proprietorships or general partnerships in New Jersey. But, if you decide to register an alternate name or DBA name, you’ll need to search the database to see if your desired name is unique and available.
Step 3: Form Your Business With the State of New Jersey
Once you have selected your business structure and name, you will need to file your formation documents with the state, which will register your business with the State of New Jersey.
To register your New Jersey LLC, you'll need to file the Articles of Organization with the New Jersey Division of Revenue. You can apply online, by mail, or in person. Read our Form an LLC in New Jersey guide for details.
Or use a professional service like Northwest or LegalZoom to form your LLC for you.
To register your New Jersey corporation, you’ll need to file the Articles of Incorporation with the New Jersey Division of Revenue. Read our Form a New Jersey Corporation guide to learn more.
Protect Your Business Name With a Trademark (Optional)
Once you confirm the availability of your business name and secure it, you can choose to apply for a trademark for your business. This typically costs around $225 to $400 plus any attorney fees as well as a renewal fee every 10 years.
While this cost can be high for a start-up or fledgling business, it will give your company brand nationwide protection backed by federal law. That means if others try to do business with the same — or a similar — name as yours, you’ll have legal precedent on your side. For most small businesses, this really isn't necessary unless they are thinking of going national.
How to Change the Name of a New Jersey Business
Changing the name of a business in New Jersey can be done in two ways: by filing for an alternate name or by submitting an amendment to the legal name of an existing business.
The first method, filing for an alternate name (also known as a DBA name), is the easiest way to operate your business using a different name without needing to change its legal name.
A DBA name is the only way for sole proprietorships and general partnerships to have a different business name. It’s also the easiest method for LLCs and corporations to follow because it allows them to avoid filing an amendment or complicating their business operations while enabling them to operate with brand names that don’t include the necessary LLC or Inc. suffix required in a legal name.
If you want to change the legal name of your LLC or corporation, however, filing an amendment to the legal name of an existing business is your best option. Here are links to forms for both options:
Both can be submitted by mail or online to the New Jersey Division of Revenue and Enterprise Services along with a $100 statutory fee for LLCs or a $75 statutory fee for corporations.
Frequently Asked Questions
Is a business license required in New Jersey?
The state of New Jersey doesn’t offer a general, statewide license for businesses. Select business types must instead obtain the applicable licensing, which you can research on the licenses and permits page of the New Jersey Business Portal.
How much does it cost to register a business in New Jersey?
Registering a for-profit LLC or corporation with the New Jersey Division of Revenue and Enterprise Services costs $125.
How do I get a tax ID in New Jersey?
To obtain a New Jersey tax ID, you must complete a Business Registration Application and submit to the New Jersey Division of Revenue and Enterprise Services.
What is a New Jersey business registration certificate?
A New Jersey business registration certificate serves as proof that your business has been properly registered with the state’s Division of Revenue and Enterprise Services.