Car Rental Business Logo Maker

No Design Experience Necessary

Get your car rental business logo in minutes!


Brand Your Car Rental Business With Our Free Online Logo Maker

TRUiC’s car rental business logo maker allows you to easily brand your company and create the best logo design for your business in just a few clicks. We generate thousands of logos in seconds until you find the best, professional looking logo for your business. 

Our car rental business logos are unique as they are based on icons, designs, and other assets created by our TRUiC designers paired with open-source graphics and fonts, so there are no legal issues for your business. 

Once you make your free logo and download your favorite design, it is yours to own and further customize for all your business needs. Whether you choose to edit it further or use it for your website, business cards, correspondence, or other brandable items, our user-friendly logo generator has got you covered so you can create a high-resolution, professional logo in just a few steps!

Don’t have a business idea or registered your business name yet? Visit our helpful guides on How to Start a Car Rental Business or visit our How to Register a Business Name.

Creating Your Car Rental Business Logo

You can rent a car, but you can’t rent a logo. If you have a car rental company or want to start one, you’re going to need a great logo that’s memorable and catches a consumer’s attention.

You’ve come to the right place — this guide will walk you through the essential elements of a great logo.

Calculate Your Color Choice

The best logo designers spend a lot of time just picking colors before going into the actual design process. They do this because of color psychology; the study that claims colors are associated with certain feelings or that color can release emotions within a consumer. For example, red is exciting and calls for attention, while blue is very calming.

Some of the world’s most influential companies use the color red to excite consumers, including Target, Coca Cola, Levis, and Netflix. Avis, one of the most influential car rental companies, uses the color red too.

Avis has long been a big player in the car rental industry. The company likely decided to use the color red to attract eyes to its logo and excite customers about the everyday task of renting a car. Since 1946, Avis has had a massive piece of the car rental market with its bright red logo attracting its customers ever since.

When designing your logo, consider going bold and bright. If Avis can excite consumers about renting a car, so can you.

Give Your Logo Personality

The best way to bring your logo to life and give it personality is with icons. Icons take your company’s service or name and represent it visually. An icon will help make your logo memorable to the consumer, which is vital.

If you’re looking for inspiration for a good icon logo in this industry, take a look at Enterprise. Enterprise is one of the most popular car rental companies and has an excellent icon for its logo. Enterprise takes the “E” in its brand name and represents it as a road. This helps boost its mission statement “to be the best transportation provider in the world.”

If you don’t have an icon yet, don’t worry. Just think about what makes your car rental company different from the rest, then present it in the most straightforward way possible.

Fonts Make an Impact

Fonts make a significant impact on your logo because they change the overall look and feel. Fonts alter how potential customers perceive your company, which is crucial because you want them to spend money with you, not your competition.

There are two major font families; serif and sans serif. Serif fonts, like Times New Roman, have an extra stroke at the end of their letters while sans-serif fonts, like Arial, do not.

The most popular fonts in this industry fall into the sans serif font family. Sans serif fonts feel more futuristic, are easier to read, and easier to manipulate in the design process (i.e., Enterprise’s icon). Using sans serif fonts is highly beneficial, especially for an industry that is continually evolving and moving forward.

Since it was founded in 1923, Hertz has innovated this industry. Although its first logo didn’t feature a sans-serif font (there were only handwritten fonts in 1923), its current one does. The company chose a sans-serif font in order to have a logo that’s easy to read and that appears modern to the consumer, despite the company’s age.

Consider following the lead of big industry names like Hertz and pick the right sans-serif font to make your logo better and improve consumer perception of your company.

Follow this guide to make a great logo, and before you know it, your rental lot will be empty.

1. Enter Your Business Name and Tagline

The TRUiC car rental business logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your logo.

2. Choose a Type of Logo Design, Font, and Color Scheme

When designing your logo, you’ll have to choose between having a logo with a graphic or a text only car rental business logo.

Option 1: Graphic

This type of logo displays your business name with a themed car rental business graphic that will be displayed in a few different layouts. The graphic will either sit next to your business name, or it will sit above it.

After choosing this, you’ll need to choose your favorite font style and color pallet to generate your first set of logo choices.

Option 2: Text 

This type of logo displays your business name or just the initials of your business name in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your logo choices.

3. Generate Logo Options

Our generator creates thousands of logos to choose from. Feel free to search through our numerous options and explore!

4. Customize Your Car Rental Business Logo

Wonderful! You've found a logo you like; you can now customize it further by changing up the font and color for your car rental business logo. If you aren't happy with the changes you made, there is a reset button so that you never lose your original design.

5. Download Your Car Rental Business Logo

Now that your logo is customized, you will go to our final step, downloading your logo. We make it hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our logo maker will provide you with a high-resolution logo in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

Our car rental business logo designs also come available for all social media platforms like YouTube, Instagram, Facebook, Google, and more.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite logo design for your business, you should conduct a trademark search to ensure that your logo design is unique. 

This step will ensure that your logo design is unique to your business and that once trademarked, no one will be able to use it. If you want to learn more about how to trademark your professional logo and ensure its availability, you can visit our guide on How to Trademark Your Business Brand.

Make sure to confirm that your new logo is completely unique by taking the following steps: 

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Get Your Domain and Start Creating Your Website

Now that you have your logo, you are ready to start building your brand and creating your website. GoDaddy's free website builder offers the best option for creating a professional website and is very user-friendly — even for beginners. Creating your own website is such a crucial and satisfying step for any new business owner.

Things to Consider When Picking a Logo

Your company logo can convey different meanings depending on the logo design you choose so try branding your company with a logo sporting symbols, icons, and/or fonts that clearly represents what you’re selling to your customers (e.g., use a coffee cup in the logo for a coffee shop).

Color Psychology - The colors in your business logo design can help define the mood of your business. Consider which color scheme will best represent your logo design when using the color editor and creating your company brand with our logo maker.

  • Warm colors such as red, orange, pink, brown, beige, and yellow are considered to be inviting or exciting.
  • Cool colors like blues, greens, and purples convey a relaxing mood in a brand relating to the ocean or a calming atmosphere. 
  • Black and white provide great contrast when branding your business and are easy to see and read. 

Accessibility - There are basic rules when it comes to creating an effective and accessible logo design. 

  • The font you choose should be easy for customers to read and recognize. 
  • Color contrast is vital for the readability of your business logo.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer; it’s like a visual metaphor for your logo design.

For example, a logo design for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. Or, if you own a computer store, you can create a logo design that has the icon of a computer, it can really be that simple.

Font style - Choosing the right font for a logo design is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a business such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Frequently Asked Questions

How soon can I use my free car rental business logo?

After creating your own logo, you can download it and use your new car rental business logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s car rental business logo generator to design your own logo and download it is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Deluxe.

What is the difference between copyright, trademark, and patent?

Copyright, trademark, and patent are all types of intellectual property (IP)  that do different things: 

Copyrights are often used by artists to protect their creative work; if someone copyrights their work (e.g., novel, song, etc.), they own the rights to be able to do what they want with it, from selling to recreating.

A trademark, according to the United States Patent and Trademark Office (USPTO), is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. Trademarks are commonly used for logos and slogans.

Patents are used to protect inventions and ideas. For instance, if someone creates a type of machine or tool, a patent can grant rights to the inventor so no one can use their invention/idea without permission.