Car Rental Business Logo Generator

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An icon that represents a car rental business.

Brand Your Car Rental Business With Our Free Online Logo Generator

A car rental company is all about providing temporary access to vehicles for people who need them. These businesses offer a range of services, including short-term and long-term car rentals, car leasing, and chauffeur-driven car services. The logo should convey qualities that customers look for in a rental car — reliability, affordability, and convenience. With modern tools such as TRUiC's car rental logo maker, you can generate a design that captures the essence of your company in just a few minutes.


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Learn more about this industry by checking out our How to Start a Car Rental Business guide or if you need help thinking of a name for your small business, try our Business Name Generator.

Creating Your Car Rental Business Logo

You can rent a car, but you can’t rent a logo. If you have a car rental company or want to start one, you’re going to need a great logo that’s memorable and catches a consumer’s attention.

You’ve come to the right place — this guide will walk you through the essential elements of a great logo.

Calculate Your Color Choice for Your Car Rental Logo

The best logo designers spend a lot of time just picking colors before going into the actual design process. They do this because of color psychology; the study that claims colors are associated with certain feelings or that color can release emotions within a consumer. For example, red is exciting and calls for attention, while blue is very calming.

Some of the world’s most influential companies use the color red to excite consumers, including Target, Coca Cola, Levis, and Netflix. Avis, one of the most influential car rental companies, uses the color red too.

Avis has long been a big player in the car rental industry. The company likely decided to use the color red to attract eyes to its logo and excite customers about the everyday task of renting a car. Since 1946, Avis has had a massive piece of the car rental market with its bright red logo attracting its customers ever since.

When designing your logo, consider going bold and bright. If Avis can excite consumers about renting a car, so can you.

Give Your Car Rental Logo Personality

The best way to bring your logo to life and give it personality is with icons. Icons take your company’s service or name and represent it visually. An icon will help make your logo memorable to the consumer, which is vital.

If you’re looking for inspiration for a good icon logo in this industry, take a look at Enterprise. Enterprise is one of the most popular car rental companies and has an excellent icon for its logo. Enterprise takes the “E” in its brand name and represents it as a road. This helps boost its mission statement “to be the best transportation provider in the world.”

If you don’t have an icon yet, don’t worry. Just think about what makes your car rental company different from the rest, then present it in the most straightforward way possible.

Fonts Make an Impact for Your Car Rental Logo

Fonts make a significant impact on your logo because they change the overall look and feel. Fonts alter how potential customers perceive your company, which is crucial because you want them to spend money with you, not your competition.

There are two major font families; serif and sans serif. Serif fonts, like Times New Roman, have an extra stroke at the end of their letters while sans-serif fonts, like Arial, do not.

The most popular fonts in this industry fall into the sans serif font family. Sans serif fonts feel more futuristic, are easier to read, and easier to manipulate in the design process (i.e., Enterprise’s icon). Using sans serif fonts is highly beneficial, especially for an industry that is continually evolving and moving forward.

Since it was founded in 1923, Hertz has innovated this industry. Although its first logo didn’t feature a sans-serif font (there were only handwritten fonts in 1923), its current one does. The company chose a sans-serif font in order to have a logo that’s easy to read and that appears modern to the consumer, despite the company’s age.

Consider following the lead of big industry names like Hertz and pick the right sans-serif font to make your logo better and improve consumer perception of your company.

Follow this guide to make a great logo, and before you know it, your rental lot will be empty.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC car rental business logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a car rental logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed car rental business graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of car rental logo displays your business name or just its initials in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your choices.

3. Generate Car Rental Logo Options

Our generator creates thousands of car rental business logos to choose from. Search through our numerous options and explore!

4. Customize Your Car Rental Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Car Rental Business Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our car rental logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite car rental logo design for your venture, you should conduct a trademark search to ensure that it is unique.

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps:

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Car Rental Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a car rental logo, you can also add it to a QR code with our Free QR Code Generator

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your car rental business logo, you can start building your brand and creating your website. 

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your car rental business when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. 

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company.

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.


Why should I use TRUiC's Free Logo Maker?

TRUiC's user-friendly Online Logo Maker was created for entrepreneurs with little to no design experience. It's 100% free to use, doesn't require any personal information, provides users with a high-resolution file, and offers helpful steps for users to take after they download their unique design.

Do I own my car rental business logo design?

Yes — once you download a logo, it is yours to have for either personal or professional use.

What file format is my logo?

Once you create your car rental logo, you can download it as both a high-resolution SVG file, which allows you to scale your design to any size without loss of quality, and as a PNG file for any of your social media accounts.

How do I make a logo?

One way is to have a professional designer make a logo for your brand. Another option is to use a tool like TRUiC's Logo Generator, which uses templates to help your company make a design.

Do I have to sign up for anything to get my car rental logo?

No, there is no email sign-up of any kind. The TRUiC Logo Creator does not take any personal information; it is completely free with no strings attached.

How soon can I use my free car rental business logo?

You can download and use your new car rental logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s car rental business logo generator is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your online logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Zazzle.