Business Overview

A car rental business rents vehicles at affordable daily and weekly prices. All sorts of different parties are interested in car rentals. Common customers include business and leisure travelers, those whose vehicles are out of commission and businesses.

Who is this business right for?

This business is ideal for someone who has a sincere interest in automobiles, automobile maintenance and the driving experience.

What happens during a typical day at a car rental business?

The typical car rental business owner spends time researching new vehicles, making decisions about his fleet of vehicles, making marketing decisions, delegating work duties to employees, and establishing alliances with local businesses.

What is the target market?

The ideal customer is a business that requires numerous car rentals for employees. Another coveted customer persona is a group of business travelers who are willing to spend a considerable amount of money on car rentals while away from home.

How does a car rental business make money?

A car rental business makes money by renting automobiles to those who need a means of transportation while away from home, to embark on a trip or as a substitute for a vehicle that is being repaired.

What is the growth potential for a car rental business?

The growth potential of your car rental business depends on the location, the quality of your fleet and your marketing savvy. Location is the most important factor. Establish your car rental business in an area with plenty of business travelers and others who are likely to need a temporary means of transportation and your business might grow quite quickly. It is possible to grow to the point that you expand the business across the region, the state and even throughout the nation.