Tour Company Logo Generator

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An icon that represents a tour guide business.

Brand Your Tour Company With Our Free Online Logo Generator

There is a wide range of niches you can choose for a tour company to operate within, but whether you’re selling island paradise holidays or ski trips, your company logo is going to communicate your brand to your prospective customers before you speak with them. It’s for this reason that, when starting up a tour company, the elements of your brand, including your logo, need intense focus at first.  

Starting a business is truly challenging, but there are certain steps you don’t want to give sketchy focus to. Creating your logo is one of those steps. With TRUiC’s tour company logo generator, much of the challenge is already accomplished with the industry-specific research into graphics, colors, and fonts already having been done for you.


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Learn more about this industry by checking out our How to Start a Tour Company guide or if you need help thinking of a name for your small business, try our Business Name Generator.

Creating Your Tour Company Logo

There are thousands of tour companies, and you need to differentiate yours from others if you want to attract customers. One way to do that is with an eye-catching logo that inspires people to take the trips that you offer.

Intrepid Travel uses a logo that invokes exotic lands and inspires people’s imaginations about what it must be like to go there. The font is a bold, serif typeface slanted upward, indicating that this company’s trips will take you to new heights of experience. The company’s name is in red, a color that symbolizes excitement, energy, and passion – all concepts that an adventure travel company would want to be associated with. Finally, the logo incorporates a silhouette of a building that looks like a temple. When you see this company’s logo, you know just the kind of trips it offers. This logo appeals to those who love to experience far-away places.

Logos can be a powerful branding tool for a tour company. Read on for more information about how to design your own business logo.

Popular Colors in Tour Company Logo Design

Using color effectively will distinguish your logo by communicating a particular message to viewers. Ensure that the message the logo sends is consistent with your overall brand. People will recognize your brand in part by the colors you choose, and this will help differentiate your company from other tour companies.

Tour companies use a variety of colors depending on the type of company they are and the message they want to convey. Adventure travel companies often use red to symbolize passion and excitement or green to indicate the natural world if the company specializes in nature-based trips. Other common colors include blue, which can symbolize tranquility, harmony, and trust; black, which can stand for sophistication and elegance; and white, which can provide pleasant contrast with other colors.

Exodus Travels uses black, white, and blue in its logo. The company’s name is in black, while a stylized “E” in blue and white provides a contrasting graphical element. G Adventures, another adventure travel firm, prints its logo in purple, including a symbol of a lower-case g with an arrow around it to indicate taking a journey. Purple can symbolize mystery or personal transformation one might experience on a trip with this company.

Common Icons and Symbols in Logos for Tour Companies

When designing your logo, consider using an icon or symbol that is consistent with your brand. An icon or symbol should enhance your company’s overall public image, have a clear meaning, and integrate well with the logo’s overall design.

As we’ve already seen in Intrepid Travel’s logo, a tour company can use icons or symbols that directly evoke the type of places the company visits. Other tour companies, like Exodus Travels, simply use stylized letters that act as graphical elements. Another interesting example is Kensington Tours’ logo. This company has chosen a symbol with two lions holding the letter “K,” which is placed to the left of the company name. It is not immediately apparent to the average viewer what the two lions signify, but they lend a stately, almost regal feel to the logo that separates it from other tour companies.

Trending Font Styles in Tour Company Logos

The font is another important element of a tour company logo. Like the color and icon or symbol, the font helps distinguish your company and communicate what it is all about. Make sure the font is easy to read and attractive so viewers will be drawn in. Choosing a font for your tour company is a personal decision, but here are some helpful guidelines.

Different tour companies use different fonts depending on the overall style they are aiming for. Some companies, like Kensington Tours, use a simple, sans-serif typeface that is easy to read and relatively modern. Others, like G Adventures and Exodus Travels, use script or a combination of sans-serif and script fonts that lend more visual interest but are still relatively informal. For its part, Classic Journeys uses a fancy script font for “Classic” and a more formal, serif font for “Journeys.”

There is no one right design choice for your tour company. Whatever design you choose, select one that will resonate with the customers you are trying to reach and help people remember your company the next time they have a desire to travel.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC tour company logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a tour company logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed tour company graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of tour company logo displays your business name or just its initials in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your choices.

3. Generate Tour Company Logo Options

Our generator creates thousands of tour company logos to choose from. Search through our numerous options and explore!

4. Customize Your Tour Company Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Tour Company Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our tour company logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite tour company logo design for your venture, you should conduct a trademark search to ensure that it is unique. 

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps: 

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Tour Company Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a tour company logo, you can also add it to a QR code with our Free QR Code Generator.

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your tour company logo, you can start building your brand and creating your website.

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your tour company when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these.

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.


Why should I use TRUiC's Free Logo Maker?

TRUiC's user-friendly Online Logo Maker was created for entrepreneurs with little to no design experience. It's 100% free to use, doesn't require any personal information, provides users with a high-resolution file, and offers helpful steps for users to take after they download their unique design.

Do I own my tour company logo design?

Yes — once you download a logo, it is yours to have for either personal or professional use.

What file format is my logo?

Once you create your tour company logo, you can download it as both a high-resolution SVG file, which allows you to scale your design to any size without loss of quality, and as a PNG file for any of your social media accounts.

How do I make a logo?

One way is to have a professional designer make a logo for your brand. Another option is to use a tool like TRUiC's Logo Generator, which uses templates to help your company make a design.

Do I have to sign up for anything to get my tour company logo?

No, there is no email sign-up of any kind. The TRUiC Logo Creator does not take any personal information; it is completely free with no strings attached.

How soon can I use my free tour company logo?

You can download and use your new tour company logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s tour guide logo generator is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your online logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Zazzle.