Sitetrail vs. Newswire: Which Is Best for Your Business?
Selecting the best press release service for your business comes down to three factors:
- Performance history
In this review, we’ll look at some of the top press release distribution services and determine what makes them the best for business.
- Choose Sitetrail if you need a press release distribution service that offers press release writing, distribution services, and will do the following:
- Reach out to journalists
- Reach out to the right journalists and publications
- Make sure your press releases are sent at the right time
- Choose Newswire if you are looking for an efficient and cost-effective way of getting your press releases to the media.
Read our full list of the best press release services to learn which service is best for your small business.
Sitetrail vs. Newswire: Breakdown
Sitetrail: Best Overall Press Release Service
Sitetrail offers the overall best PR services. This company is our favorite because not only does it offer low-cost distribution, but it also offers writing services. Its press releases are an excellent value because they are written by actual journalists trained in PR writing. Sitetrail’s track record proves it‘s doing something right.
- Basic ($199) — A well-crafted 700-word press release, distribution to five industry channels and two countries, one Google News indexed article, and RSS syndication to multiple media outlets and journalists.
- Unlimited ($199/month) — If you write your own content (or client content in the case of agencies), you can publish an unlimited number of Google News articles with high search engine optimization (SEO) value — a unique subscription service.
- Popular ($249) — Two well-crafted 700-word articles (one press release, one editorial news), distribution to unlimited channels and countries, two Google News indexed articles, genuine media visibility with basic SEO value, and RSS syndication to multiple media outlets and journalists.
- Corporate ($1,399) — Three well-crafted 700-word articles (one press release, two editorial news), three Google News indexed articles, distribution to unlimited channels and countries, genuine media visibility with strong SEO value, and RSS syndication to multiple media outlets and journalists.
- One price for writing and distributing unique editorials or press releases
- The company offers unlimited monthly distribution to help businesses scale up quicker
- No contracts or hidden fees
- Rapid one-day content production and distribution
- SEO and marketing packages cost extra
- Getting into publications like Forbes and Entrepreneur can be costly, but the company can arrange it if desired
Sitetrail is the only platform that can arrange authentic journalist articles without a paid media feel to it. Its expert writing service and complete packages are the reason we selected it as our top choice for press release services. In addition, its five-star reviews on Trustpilot provide a lot of support for the company’s high-quality work.
Here are some verified reviews (pulled from Trustpilot) by people who used Sitetrail to help launch their businesses:
“Our company got Instagram accounts verified after using their PR service. Great prices and quick service.”
— Colin Campbel
“They got us into Entrepreneur magazine and another top publication in a short time. Great service.”
— Spencer Fields
“Delivered the work in a timely manner and exceeded our expectations considering the price we paid. Overall a positive experience.”
— Lara Bernhardt
Recommended Press Release Service: Sitetrail offers distribution and writing services with low cost and great value.
Newswire: Best for New Businesses
Newswire is our top choice for new businesses. This company is another favorite because it helps new businesses get the word out. It also offers writing services, though prices and fees can add up if you’re not careful.
- Newswire Digital ($199) — Distribution to Newswire’s digital network, detailed analytics report, as well as a 500-words with six hyperlinks, image, video, and industry list included.
- Newswire Digital Plus ($499) — Distribution to Newswire’s expanded digital network, detailed analytics and visibility report, a two-tier editorial process, as well as a 500-word article with six hyperlinks, an image, a video, and an industry list included.
- Newswire State ($599) — Distribution to Newswire’s expanded digital network and state-specific media outlets, social media marketing, a detailed analytics and visibility report, a two-tier editorial process, as well as a 500-word article with six hyperlinks, an image, a video, and an industry list included.
- Newswire National ($799) — Distribution to Newswire’s expanded digital network and national distribution to all 50 states, a detailed analytics and visibility report, a two-tier editorial process, as well as a 500-word article with six hyperlinks, an image, a video, and an industry list included.
- PR writing services with multimedia options for logos, audio, and videos
- Track performance of your releases, Google analytics, and location of your readers
- Newswire boasts an extensive database of journalists, making it possible to find the right market for your release and major media outlets such as Google and Twitter in their network
- No proofreading or editing is available in the basic plan
- Higher costs than some competitors
- Basic plan offers limited distribution outlets
Newswire’s new business focus is the reason we rank it so high for PR distribution. Its high reviews on Trustpilot should provide enough support for the company’s high-quality work.
Here are some verified reviews (pulled from Trustpilot) by people who used Newswire to help launch their businesses:
“David was a huge help! Despite some phone issues beyond his control he continued to follow up and made sure we got our release out.”
— John Eason
“It was not published properly on the network website. Not worth using at this much cost..”
— Sourabh Sharma
“Service was easy to use.”
— Noelle Abarelli
Sitetrail is a press release distribution service that has some unique features. They create custom press releases tailored to specific marketing goals, provide real-time metrics for their customers, and more.
Sitetrail provides a great way for businesses to get the word out about their product or service without having to do it on their own. It helps brands generate more leads and increase customer interaction rates. It also allows companies to develop relationships with influencers in the industry which can lead to increased visibility and brand awareness.
On the other hand, the press release distribution service that Newswire offers is an effective way to connect your business with the media. It also has low prices and a large reach of contacts.
Our Recommendation: Sitetrail
When a company is looking for a PR distribution service, Sitetrail is one of the best in the industry. They will write your press release and get it widely distributed.
Frequently Asked Questions
What is a press release?
A press release is an announcement from a company or individual that's distributed to the news media, typically via email or on a website.
It is common for publicity releases to include photos of the person or people involved with the announcement and/or an audio file of their voice.
What is a press release distribution service?
A press release distribution service is a company that distributes press releases to media outlets in the hopes of gaining some publicity for the company hiring them to distribute its press release.
A press release distribution service is one of the most important forms of marketing for any company. It increases the chance of reaching a large number of people and potentially receiving more exposure.
What can press release distribution services do for my company?
Press release distribution services help companies get their message out to the public. They have the potential to widen your company’s exposure in a targeted way and get you noticed in crowded marketplaces by an audience that is more likely to buy what you are selling.
In order for press release distribution services to do their job, a company needs some information about who the target audience is and what they want. Companies should approach these services with questions like:
- What is my target audience?
- What are my key selling points?
- How do I craft this press release so that it has the best chance of getting picked up by media outlets?
Press release distribution services can also generate leads for any company trying to sell something.
What do I need to know about press release distribution services?
Most press release distribution services will help you get your content in front of the right people within their network for a fee. The fees vary depending on what type of press release is sent and the volume of content.
Press releases are often used by companies to generate traffic and increase brand awareness, especially when it comes to launching new products or services. Press releases are often sent out through a company’s website, social media channels, or through journalists, bloggers, and other members of their list that they have collected from other sources.
What is the difference between paid and free press release distribution services?
For many companies, the decision that they need to be represented by a press release is often the most important decision that they make. This is why it's important to find out which type of press release distribution service you should use.
Paid press release services are great for businesses that have budgets and want to reach a wide audience of journalists and media outlets with their releases. The cost will depend on what services are offered but generally ranges from $300 to $1,500 depending on company size and industry sector.
Free press release services also allow for companies to get their releases distributed through targeted channels such as publications, websites, television networks, or radio stations. However, these distribution channels can limit the reach of your releases during heavily competitive periods such as news cycles or holidays when everyone is receiving free press releases.
How do I choose a reputable press release distribution company?
Press release distribution is a crucial part of any marketing campaign. You need to be able to reach all the right people in order to succeed, but it can be difficult to find a press release distribution company that you want to work with.
This is where you should focus your attention on the company's reputation and how well they do their job. One way that you can do so is by looking at online reviews and asking questions if necessary.
There are also trusted directories in which you can check for press release distribution companies in your area. It's always good practice to find a reputable company that understands how important it is for them to get your press releases out there.