Best Press Release Services 2021

Are you looking for the best press release distribution service for your business? We’ve reviewed the best press release distributors for small businesses in 2021 and we can help you decide which press release distributor is the right choice for your LLC or sole proprietorship.

After reviewing hundreds of hours of press release services, we recommend SiteTrail.


Best Press Release Services

Our Approach:

Selecting the best press release distribution service for your business comes down to three factors:

  • Performance history
  • Value/Cost
  • Services

In this review, we’ll look at some of the top press release distribution services and determine what makes them the best for business.

Our Top 6 Press Release Distribution Services for 2021:

  1. SiteTrail is our choice for best overall press release distribution. Its rates are low and it provides both press release writing services and press release distribution services.
  2. eReleases is our top press release distribution service  for reaching journalists. It works with a network of journalists and uses an industry-targeted approach to press release distribution.
  3. EIN Presswire is the most affordable press release distribution service. It does same-day distribution of press releases through its global press release distribution network.
  4. PRWeb is the best press release distribution for SEO services. It helps businesses to optimize their SEO efforts to increase website traffic.
  5. Newswire is our top choice for new business press release distribution. It uses an extensive network of major media outlets and has a highly-rated service.
  6. PR Newswire is the best press release distribution for local, state and national targeting. It offers targeted press release distribution services, depending on a business’s needs.
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Recommended: SiteTrail offers press release distribution and writing services with low cost and great value.

1. SiteTrail: Overall Best Press Release Services

SiteTrail offers the overall best press release services. This company is our favorite because, not only does it offer low-cost press release distribution, but it also offers a press release writing service. Its press releases are an excellent value, because they are written by actual journalists trained in writing press releases. SiteTrail’s track record proves it ‘s doing something right.

How much does a press release cost? Here is a quick summary of what SiteTrail offers:

  • Single Press Release Offer ($250) — A well-crafted 700-word press release, distribution to five industry channels and two countries, one Google News indexed article, and RSS syndication to multiple media outlets and journalists. 
  • 5 Unique Press Releases ($495) — Five well-crafted 700-word press releases, distribution to unlimited channels and countries, and RSS syndication to multiple media outlets and journalists. 
  • Press Release and Editorial News ($299) — Two well-crafted 700-word articles (one press release, one editorial news), distribution to unlimited channels and countries, two Google News indexed articles, genuine media visibility with basic SEO value, and RSS syndication to multiple media outlets and journalists.
  • Press Release and Editorial News ($1,500) — Three well-crafted 700-word articles (one press release, two editorial news), three Google News indexed articles, distribution to unlimited channels and countries, genuine media visibility with strong SEO value, and RSS syndication to multiple media outlets and journalists.

How to distribute a press release? Visit SiteTrail and click on “Press Release” at the top of the page. Then, select a package and check out.

Pros:

  • One price to write and distribute effective press releases
  • No contracts or hidden fees
  • Rapid, one-day content production and distribution 

Cons:

  • SEO and marketing packages cost extra
  • Press releases are limited to 700 words

SiteTrail’s expert writing service and complete packages are the reason we rank it so high for press release distribution. Its five-star reviews on Trustpilot.com should provide enough support for the company’s high-quality work. That’s why we have selected this option as our top choice.

Here are some verified reviews (pulled from Trustpilot and Sitejabber) by people who used SiteTrail to help launch their businesses:

 

“Our company got Instagram accounts verified after using their PR service. Great prices and quick service.”

—Colin Campbel


“They got us into Entrepreneur magazine and another top publication in a short time. Great service.”

—Spencer Fields


“Delivered the work in a timely manner and exceeded our expectations considering the price we paid. Overall a positive experience.”

—Lara Bernhardt

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Recommended: SiteTrail offers press release distribution and writing services with low cost and great value.

To learn more, check out our SiteTrail Press Release Distribution Review

2. eReleases: Top Press Release Distribution Service for Reaching Journalists

eReleases offers the top press release distribution service for reaching journalists. This company is our next favorite because they specialize in getting your industry-specific press release into the hands of journalists who report on your industry. It means you run less risk of your press release not being reported.

How much does a press release cost? Here is a quick summary of what eReleases offers:

  • Buzz Builder ($299) — Distribution to an extensive list of media outlets and 100,000+ journalists, proof of distribution, 400-word count press release, and one industry targeted list.
  • Newsmaker ($399) — Distribution to an extensive list of media outlets and 100,000+ journalists, proof of distribution, 500-word count press release, and two industry targeted lists.
  • PR Pro ($599) — Distribution to an extensive list of media outlets and 100,000+ journalists, proof of distribution, 600-word count press release, three industry targeted lists, and PR True Pitch™ targeted distribution services.

How to distribute a press release? Visit eReleases and click on “Start My Order”. Then, select a package and check out.

Pros:

  • Wide range of contacts in all areas
  • Geographical plans make appealing to a specific area easy
  • Reporting for every outlet that publishes your press release

Cons:

  • Little cost transparency
  • Additional costs for multimedia such as photos, audio or videos
  • Annual membership fee is required

eReleases’s journalistic reach are the reason we rank it so high for press release distribution. Its high reviews on Chamber of Commerce should provide enough support for the company’s high-quality work.

Here are some verified reviews (pulled from the Chamber of Commerce) by people who used eReleases to help launch their businesses:


“Thank you dear friends for your efforts. We already have a huge story in Variety thanks to you getting the press release out. It's really great for us!”

—Natasha Shliapnikiff, Producer


“Actually the press release worked really well. It created a busy day... Good problem to have. Phones rang a lot this morning.”


—Will Treat

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Recommended: eReleases is perfect for industry-specific press releases.

3. EIN Presswire: Most Affordable Press Release Service

EIN Presswire offers the most affordable press release distribution service. This company is our next favorite because it specializes in global, SEO-friendly press release distribution. It also does media monitoring and tracking of press releases.

How much does a press release cost? Here is a quick summary of what EIN Presswire offers:

  • Basic ($49.95) — Placement on EIN Presswire, one press release, one distribution channel, media monitoring, and SEO functions.
  • Pro ($249) — Placement on EIN Presswire, five press releases, three distribution channels, SEO functions, media monitoring, and distribution to US radio and TV stations.
  • Pro+ ($399) — Placement on EIN Presswire, 10 press releases, five distribution channels, distribution to US radio and TV stations, media monitoring, same-day distribution, SEO functions, and social media posting.
  • Corporate ($999) — Placement on EIN Presswire, 50 press releases, five distribution channels, distribution to US radio and TV stations, media monitoring, same-day distribution, SEO functions, and social media posting.

How to distribute a press release? Visit EIN Presswire and click on “Submit Release”. Then, select a package and check out.

Pros:

  • Accessible pricing for small businesses
  • Hyper-targeted press release distribution
  • Global distribution

Cons:

  • No press release writing services
  • Distribution is limited to only five channels
  • To access all of the features EIN Presswire has to offer, you need an upgraded package

EIN Presswire’s prices are the reason we rank it so high for press release distribution. Though it doesn’t have any reviews on Trustpilot or other reputable ratings sites, it does have many satisfied customer reviews listed on its own website. 

 Here are some unverified reviews (pulled from EIN Presswire) by people who used EIN Presswire to help launch their businesses:


“We have used many PRs and we love this one the most. Works for our own presses and all of our clients' quarterlies! The upper-end packages are where the benefits really shine through! Can't buy enough 10 packs in a year, LOL. But seriously. ”

—William Nozak, Nozak Consulting


“EIN Presswire is easy to use, effective, with a big reach, at a fraction of the cost of other news release distributors. I love it. They have also allowed us to issue news releases on important topics, like animal agriculture's enormous role in climate change, that other news services have rejected, perhaps for fear of offending their big corporate clients. EIN Presswire is the real deal.”


— Jane Velez-Mitchell, Managing Editor, JaneUnChained.com

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Recommended: EIN Presswire offers affordable press release services.

4. PRWeb: Best SEO Press Release Distribution Service

PRWeb is the best press release distribution for SEO. This company is another favorite because it specializes in SEO. It can help your press releases go viral online, boosting website traffic and conversions.

How much does a press release cost? Here is a quick summary of what PRWeb offers:

  • Basic ($99) — Permanent hosting of a single press release on the PRWeb website to increase web visibility on Google, Bing, and more.
  • Standard ($189) —Syndicate a press release on hundreds of media platforms and permanent hosting of a single press release on the PRWeb website.
  • Advanced ($289) — Email your press release directly to industry-focused influencers, permanent hosting of a single press release on the PRWeb website, and syndicate a press release on hundreds of media platforms.
  • Premium ($389) — Distribute your press release to industry-curated Twitter feeds and influential blogger networks, email your press release directly to industry-focused influencers, permanent hosting of a single press release on the PRWeb website, and syndicate a press release on hundreds of media platforms.

How to distribute a press release? Visit PRWeb and click on “Start My Order”. Then, select a package and check out.

Pros:

  • SEO targeted distribution
  • Competitive pricing
  • Real-time analytics reporting

Cons:

  • No proofreading, spellcheck, or auto-save features
  • No regional distribution
  • No multimedia input for press releases on the basic plan

PRWeb’s SEO speciality is the reason we rank it so high for press release distribution. Its high reviews on Chamber of Commerce should provide enough support for the company’s high-quality work. 

Here are some verified reviews (pulled from Chamber of Commerce) by people who used eReleases to help launch their businesses:


“I am satisfied with their service. Customer support is good.”

—Ronan S.

“Horrible Service. Spent $ 289 and not a single backlink or visibility.”

 —Anubhav Saraf

“I used PRweb a few times and although the results weren't great they were acceptable. However without telling me they were taken over by Cision who are 10 times worse than PRweb ever were.”

—Derek Newark

To learn more, check out our PRWeb Press Release Distribution Services Review.

5. Newswire: Best Press Release Distribution for New Businesses

Newswire is our top choice for new business press release distribution. This company is another favorite because it helps new businesses get the word out. It also offers writing services, though prices and fees can add up if you’re not careful.

How much does a press release cost? Here is a quick summary of what Newswire offers:

  • Newswire Digital ($199) — Distribution to Newswire’s digital network, detailed analytics report, as well as a 500-word press release with six hyperlinks, image, video, and industry list included.
  • Newswire Digital Plus ($449) —Distribution to Newswire’s expanded digital network, detailed analytics and visibility report, a two-tier editorial process, as well as a 500-word press release with six hyperlinks, image, video, and industry list included.
  • Newswire State ($499) — Distribution to Newswire’s expanded digital network and state-specific media outlets, social media marketing, detailed analytics and visibility report, a two-tier editorial process, as well as a 500-word press release with six hyperlinks, image, video, and industry list included.
  • Newswire National ($799) — Distribution to Newswire’s expanded digital network and national distribution to all 50 states, detailed analytics and visibility report, a two-tier editorial process, as well as a 500-word press release with six hyperlinks, image, video, and industry list included.

How to distribute a press release? Visit Newswire and click on “Let's Get Started - Press Release Distribution”. Then, select a package and check out.

Pros:

  • Press release writing services with multimedia options for logos, audio, and videos
  • Track performance of your releases, Google analytics, and location of your readers
  • Newswire boasts an extensive database of journalists, making it possible to find the right market for your release and major media outlets such as Google and Twitter in their network

Cons:

  • No proofreading or editing available in the basic plan
  • Higher costs than some competitors
  • Basic plan offers limited distribution outlets

Newswire’s new business focus is the reason we rank it so high for press release distribution. Its high reviews on Trustpilot should provide enough support for the company’s high-quality work. 

Here are some verified reviews (pulled from Trustpilot) by people who used eReleases to help launch their businesses:


“David was a huge help! Despite some phone issues beyond his control he continued to follow up and made sure we got our release out.”

—John Eason

“It was not published properly on the network website. Not worth using at this much cost..”

 —Sourabh Sharma
 

“Service was easy to use.”

—Noelle Abarelli

6. PR Newswire: Best Location Specific Press Release Distribution

PR Newswire is the best press release distribution for local, state and national targeting. This company is another favorite because it targets specific locations to get the word out where it matters most.

How much does a press release cost? Here is a quick summary of what PR Newswire offers:

PR Newswire does not offer a list of prices on its website. However, you can visit its pricing guide or reach out directly to obtain a pricing quote for your business.

  • State & Local — Distribution to over 1,000 targeted, local media outlets and websites.
    Regional — Regional press release distribution to 13 surrounding states in your region.
    National — National press release distribution to over 4,500 targeted media outlets of varying types.

How to distribute a press release? Visit PR Newswire and click on “Get Started”. Then, fill out a submission form.

Pros:

  • Wide range of contacts in all areas 
  • Geographical plans make it easy to appeal to a specific area 
  • Reporting for every outlet that publishes your press release

Cons:

  • Little cost transparency 
  • Additional costs for multimedia such as photos, audio or videos 
  • Annual membership fee is required

PR Newswire’s targeted focus is the reason we rank it so high for press release distribution. Its high reviews on Trustpilot should provide enough support for the company’s high-quality work. 

Here are some unverified reviews (pulled from Trustpilot) by people who used PR Newswire to help launch their businesses:


“Scam. I signed up for this service and it has been impossible to cancel. Even after my credit card expired they kept on billing me somehow, Now I dobn't have the old credit card number or email address I signed up with and they claim they can't find me as a client. Not only that, they increased the billing from $98 per month to $298 per month. I have called American Express to alert them to this fraud.”

—Peter Macfarlane

“User-friendly - PR Newswire has a very user-friendly website that makes it simple and easy to get a news release set up for a distribution relatively quickly. You can also save your selections from a previous distribution to make it go even faster. Since I am pretty much always sending out my releases to the same distribution list, all I have to do is check that box.”

 —Cindy Arco

“Once a press release is sent up, PR Newswire follows up with visibility reports so you know how well your release did and if you need to do another or target specific reporters.”

—Richard Angeloni

Final Thoughts

You can go down this list, trying different press release services to find the one that best serves your business needs. All of the press release distribution services on this list have their pros and cons. They each have their own specializations.

We recommend starting with SiteTrail for the best press release distribution and best press release writing services. It covers everything the other press release distribution services do and its prices are lower than the rest on this list.

FAQs

What is the best press release distribution service?

The best press release distribution service depends on your business’s needs, type, and budget. However, our best overall press release distribution service is SiteTrail that offers writing and distribution of optimized press releases for a flat fee.

What is a press release distribution service?

A press release distribution service helps businesses issue news to targeted channels including media outlets, influencers, journalists, and websites.

How do I distribute a press release for free?

If you’re on a budget, distributing a press release for free is possible by doing it yourself. This entails finding targeted distribution channels such as media outlets and industry journalists that will take interest in your announcement and publish it.

However, this process is very time consuming and requires commitment to finding destinations for your press release and following up with your chosen channels.

Are press releases worth it?

Press releases can be one of the most effective marketing tools available to small businesses. They can help boost SEO, increase traffic, and serve as an effective branding tactic for small business marketing.

How do you distribute a press release locally?

Find local channels such as new stations, radio stations, websites, and blogs. The key to successfully distributing press releases locally is to find contacts within each of these channels that are familiar with or interested in your industry to increase the likelihood of them publishing your press release.

Why do companies issue press releases?

There are many reasons a company will issue a press release; here are some of the most common ones: 

  • Easily brand your business
  • Increase foot traffic to your business. 
  • Effectively increase your website’s SEO and enhance your business’s online presence.
  • Generate more sales by announcing a new product or service launch.
  • Help your business gain momentum for an upcoming product release or business event. 
  • Help your business manage a crisis affecting your business.

Are press releases outdated?

As with any marketing strategy, the way press releases are written and distributed need to be updated with changing markets, technologies, and consumers. In their essence, press releases are not outdated; they can help boost SEO, drive foot traffic, and otherwise build your brand. However, it is imperative that you write effective press releases and are selective about the news you’re releasing.

How do I make my press release stand out?

Hire a professional writer to craft your press release or do substantial research on how to write a compelling press release yourself. Most importantly, be selective about the announcements you choose, selecting only newsworthy content to release.

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