Sitetrail vs. Cision PRWeb: Which Is Best for Your Business?
Selecting the best press release service for your business comes down to three factors:
- Performance history
In this review, we’ll look at some of the top press release distribution services and determine what makes them the best for business.
- Choose Sitetrail if you want a press release distribution service that offers the ability to send a targeted release to any number of sites, which is ideal for companies that want to target specific audiences or target different markets.
- Choose Cision PRWeb if you need a press release distribution service that offers many features that make it easier to publish your press release.
Read our full list of the best press release services to learn which service is best for your small business.
Sitetrail vs. Cision PRWeb: Breakdown
Sitetrail: Best Overall Press Release Service
Sitetrail offers the overall best PR services. This company is our favorite because not only does it offer low-cost distribution, but it also offers writing services. Its press releases are an excellent value because they are written by actual journalists trained in PR writing. Sitetrail’s track record proves it‘s doing something right.
- Basic ($199) — A well-crafted 700-word press release, distribution to five industry channels and two countries, one Google News indexed article, and RSS syndication to multiple media outlets and journalists.
- Unlimited ($199/month) — If you write your own content (or client content in the case of agencies), you can publish an unlimited number of Google News articles with high search engine optimization (SEO) value — a unique subscription service.
- Popular ($249) — Two well-crafted 700-word articles (one press release, one editorial news), distribution to unlimited channels and countries, two Google News indexed articles, genuine media visibility with basic SEO value, and RSS syndication to multiple media outlets and journalists.
- Corporate ($1,399) — Three well-crafted 700-word articles (one press release, two editorial news), three Google News indexed articles, distribution to unlimited channels and countries, genuine media visibility with strong SEO value, and RSS syndication to multiple media outlets and journalists.
- One price for writing and distributing unique editorials or press releases
- The company offers unlimited monthly distribution to help businesses scale up quicker
- No contracts or hidden fees
- Rapid one-day content production and distribution
- SEO and marketing packages cost extra
- Getting into publications like Forbes and Entrepreneur can be costly, but the company can arrange it if desired
Sitetrail is the only platform that can arrange authentic journalist articles without a paid media feel to it. Its expert writing service and complete packages are the reason we selected it as our top choice for press release services. In addition, its five-star reviews on Trustpilot provide a lot of support for the company’s high-quality work.
Here are some verified reviews (pulled from Trustpilot) by people who used Sitetrail to help launch their businesses:
“Our company got Instagram accounts verified after using their PR service. Great prices and quick service.”
— Colin Campbel
“They got us into Entrepreneur magazine and another top publication in a short time. Great service.”
— Spencer Fields
“Delivered the work in a timely manner and exceeded our expectations considering the price we paid. Overall a positive experience.”
— Lara Bernhardt
Recommended Press Release Service: Sitetrail offers distribution and writing services with low cost and great value.
Cision PRWeb: Best SEO Service
PRWeb is the best choice for SEO. This company is another favorite because it specializes in SEO-related services and targeted placement opportunities. It can help your press releases go viral online, boosting website traffic and conversions.
- Basic ($99) — Permanent hosting of a single press release on the PRWeb website to increase web visibility on sites like Google and Bing.
- Standard ($189) —Syndicate a press release on hundreds of media platforms and permanent hosting of a single release on the PRWeb website.
- Advanced ($289) — Email your press release directly to industry-focused influencers, permanent hosting of a single release on the PRWeb website, and syndicate it on hundreds of media platforms.
- Premium ($389) — Distribute your press release to industry-curated Twitter feeds and influential blogger networks, email your press release directly to industry-focused influencers, permanent hosting of a single release on the PRWeb website, and syndicate it on hundreds of media platforms.
- SEO targeted distribution
- Competitive pricing
- Real-time analytics reporting
- No proofreading, spellcheck, or auto-save features
- No regional distribution
- No multimedia input on the basic plan
PRWeb’s SEO specialty is the reason we rank it so high for PR services. Its customer reviews on Trustpilot provide support for the company’s SEO work.
Here are some reviews (pulled from Trustpilot) by people who used Cision PRWeb to help launch their businesses:
“I am satisfied with their service. Customer support is good.”
— Ronan S.
“Horrible Service. Spent $ 289 and not a single backlink or visibility.”
— Anubhav Saraf
“I used PRweb a few times and although the results weren't great they were acceptable. However, without telling me they were taken over by Cision who are 10 times worse than PRweb ever were.”
— Derek Newark
Sitetrail has created a press release distribution service that is tailored for online content publishers. It allows content creators to share their press releases through social media, email, and the web.
Why do we like Sitetrail’s press release distribution service?
- It’s easy to use — just follow the on-screen instructions and you are set for success
- Besides press release distribution, Sitetrail also does press release writing and does it well
- You can also choose which audience will receive your press release using Sitetrail
On the other hand, Cision PRWeb press release distribution service has many benefits such as providing users with a customizable template, saving time on building content, tracking the performance of the press release to determine what makes it successful, and being easy to use for beginners.
Our Recommendation: Sitetrail
Sitetrail is a press release distribution service that helps companies and brands to distribute their press releases to the top news outlets across the world. Their objective is to make sure that content reaches the media with an impeccable reputation and shares on social media networks.
Frequently Asked Questions
What is a press release?
A press release is a news release published by an organization or business and distributed via newswire services. Press releases are most commonly transmitted electronically, but they can also be sent in hard copy form.
A press release can be used to announce new products or services, open new locations, or provide general information about a company. They are typically sent to a selection of media outlets that have agreed to publish the information.
What is a press release distribution service?
A press release distribution service is a company that distributes press releases to hundreds (even thousands) of media outlets, websites, and blogs.
When writing a press release, you're releasing key information to the public so that they can know about it. A press release is sent out via email or through an online service for distribution. Once the information has been sent out, it's published on the website or blog you've chosen.
What can press release distribution services do for my company?
Press release distribution services are one of the most effective and efficient ways for companies to reach out to their target market. They provide a streamlined process of reaching out to your audience and promote your company at scale.
Press release distribution services provide a wide range of benefits for companies, whether it be reaching out to potential customers, getting listed on relevant media outlets, or generating sales. Press releases are also one of the most cost-effective types of content you can produce.
Press release distribution services are widely used by businesses all over the world as they simplify the process of launching a press release to reach their target market. These services typically charge by press releases sent and include features such as emailing lists, multiple tracking tools, social media management tools, and more.
What do I need to know about press release distribution services?
Some key details to understand about press release distribution services include the following:
- As a way to build an online media presence, many PR agencies use press release distribution services.
- Niche, smaller PR agencies might not need to distribute their press releases through a service.
- Press release distribution service providers offer different levels of assistance depending on the client's needs and budget.
- The most helpful PR distribution services will have a team of experienced professionals that can help in any aspect of releasing content into the public eye.
What is the difference between paid and free press release distribution services?
Paid press release distribution services charge fees that can typically be divided into two types: fixed and variable. Free press release distribution services do not charge anything for distribution.
There are many advantages of using paid press release distribution services. They provide more targeted traffic on your website, better reach, and an opportunity to increase revenue through ads, sponsorships, or affiliate programs.
Fee-based press release distribution service helps you get your message in front of the right people at the right time by having a tailored strategy that supports each stage of the PR campaign: from reaching out to journalists to sending out social media messages to company shares on various social media channels like Facebook, Twitter, and LinkedIn. This strategy helps you achieve a higher success rate and build brand awareness.
How do I choose a reputable press release distribution company?
There are a lot of press release distribution companies out there, but finding the right one isn’t always easy. The first thing you should do is write down your specific goal. For example, if you want to generate leads for a business, then it's better to go with a company that specializes in business-related press releases.
If you want to promote your brand or product, then it's better to go with a company that specializes in PR distribution services. Once you have your goal and specialization in mind, the next step is searching for the right company through reviews and testimonials on different review websites like Yelp and Google Reviews.