Naming Your Utah LLC
1. Follow Utah Naming Guidelines
We recommend making sure your business name meets guidelines before completing your business name search.
Choosing a company name is the first and most important step in starting your Utah LLC. Be sure to choose a name that complies with Utah LLC naming requirements that potential clients can search for easily.
Be sure to follow these naming guidelines:
- Your name must include the phrase “limited liability company” or one of its abbreviations (LLC or L.L.C.).
- Your name cannot include words that could confuse your Utah LLC with a government agency (FBI, Treasury, State Department, etc.).
- Restricted words (e.g. Bank, Attorney, University) may require additional paperwork and a licensed individual, such as a doctor or lawyer, to be part of your Utah LLC.
For a complete list of naming rules in Utah, you can read the Business Name Conventions and Policies guidelines.
Not sure what to name your business? Check out our LLC Name Generator.
2. Do a Utah Business Name Search
Before filing your name reservation request, you can use Utah’s Business Entity Search to check the availability of your desired name. To perform the most effective search, type in the name you would like to use, excluding identifiers like “LLC.” This will return all entities using the same or similar names. If your business name is several words, you can even search just the first two words to ensure you pull up all possible similar names.
If you reserve a name online, the website automatically prompts you to do a search first. Be sure to conduct a thorough search before completing your paperwork to avoid rejection.
3. Search Available Domain Names
Another important consideration to make when selecting a business name is whether or not your desired web domain name is available. Having a URL that clearly matches your business name is important. This seemingly small step can make a big difference in how prospective customers find your business.
The best way to determine if your desired URL is available is to search for it online using your preferred domain registry, such as GoDaddy.
4. Reserve Your Utah Business Entity Name
Utah’s Secretary of State Division of Corporations and Commercial Codes handles all Utah LLC naming questions and requests. Business names can be reserved for 120 days. If you have yet to form your business entity using the reserved name when the business name reservation expires, you may renew the name reservation.
To reserve a business name, you must file an application by mail. When reserving your entity name, you will have to pay a filing fee. Checks must be made out to the “State of Utah.” Applications can also be faxed with a cover sheet with credit card information.
After choosing a name for your LLC, take the next step and create a unique logo with our Free Logo Generator.
Utah Application for Reservation of Business Name
File by Mail With the Utah Department of Commerce
Utah Division of Corporations & Commercial Code
P.O. Box 146705
Salt Lake City, UT 82114-6705
Fax to: (801) 530-6438
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While reserving your entity name is straightforward, there are some other things you should think about when choosing the best name for your business. You may want to do a Trademark and Social Media search for your name to see if it's available for use across the internet. This will help ensure you have full, unrestricted use of your business name.
Conducting a trademark search of your business name and associated slogans or logos before registering can help prevent costly litigation in the future. Discovering that another entity has trademarked your business name does not automatically disqualify you from using it.
However, it is important to know who is using the name, what industry they operate in, and where they are located to be sure you do not inadvertently infringe upon anyone’s intellectual property rights.
To complete this step:
Social Media Search
Just as important, or more so, than finding a domain name that fits your business is ensuring that your business name is available for use across social media platforms. To do this, search for your business name on each major site using a tool such as Namecheckr to search across all platforms at once.
Having a name for your business is an important first step for creating a successful Utah LLC, and one that is incredibly easy to do. Once you have found your preferred entity name using the Utah Business Entity Search, you'll want to secure your domain name so that your customers will be able to find your business online.
Reserving your entity name with an Application for Reservation of Business Name will help you stand out from the competition. With your entity name secured, you will be ready to take the next steps to formalize your Utah LLC.