Introduction: What Is Email Marketing?
Email marketing is a digital marketing technique to advertise products or services from a business to its customers via email.
Every email campaign has an objective - increasing sales, gathering leads, increasing brand awareness, etc. Emails are a great way to increase the customer base of a business and generate leads for future sales.
Top Email Marketing Strategies to Generate Leads
The success of an email marketing campaign largely depends on how it is designed and the metrics that are used to measure its performance. These metrics include open rates, click-through rates, and unsubscribe rates.
There are various email marketing strategies that can be used to generate leads. The most popular formats involve using lists, offers, and valuable content.
Five Reasons Why Every Business Should Be Using Email Marketing Right Now
Email marketing is a perfect way to target customers. It is an inexpensive form of marketing that has the potential to provide the biggest returns.
There are many reasons why every business should be using email marketing right now. Here are five reasons why you should be using email marketing in your strategy.
#1. It’s One of The Cheapest Forms of Marketing
With email marketing, there are no upfront costs or long-term commitments which means that cost-effective pricing structures are available for everyone.
#2. Email Campaigns Are Easy to Measure
Email marketing campaigns are easy to measure because email marketing service providers generate detailed information about the number of clicks, links, forwards, attachments, and other information recipients act on that can be used to gauge the effectiveness of the campaign.
#3. Emails Go Directly to Your Customers
Emailing customers directly is a digital marketing tactic that is beneficial because it allows the company to get in touch with their customers without having to wait for a response. Emails also allow the company to reach out to their customers more often than they would be able to otherwise.
#4. It's Easy to Segment Your Customer List
Segmentation is the act of dividing your audience into specific groups based on commonalities. These commonalities may be demographics, interests, behaviors, etc. This allows you to tailor your emails to the individual groups and give them more personalized information that they will find more relevant.
When customers opt into your list, your autoresponder service collects certain information from customers that can be used to easily divide them into groups. An autoresponder service makes segmenting your audience extremely simple and easy to do, even if you have little experience with basic marketing concepts like segmentation.
#5. It's Quick and Convenient
Email marketing is quick and easy because it is a one-and-done marketing tool that allows for a personalized and more interactive experience.
Email marketing has become the preferred marketing tool for many business owners because of its ability to reach targeted consumers, be delivered in real time, and personalize content based on past behavior.
Bonus: Customers Are Happy When They Get an Email From You
A customer will feel happy when they get an email from you because they know that you care and want to provide them with information that is useful.
There are actually a few different reasons that customers might be happy when they get an email from you. It could be that they just received a promotion that was valuable to them and they're excited to continue shopping with your store. It could also be that they received a notification about a new product release and want to purchase it. Or, it could be because they received a coupon code in the email and want to use it.
The Benefits of a Combined Social Media and Email Marketing Strategy
Combining social media marketing with email marketing is a much more powerful approach for reaching your customers — with benefits including increased engagement, lowered costs, and a better return on investment.
Social media marketing and email marketing compliment each other nicely. Opening up social media accounts is absolutely free and when paired with your email marketing campaigns, helps increase visibility and creates deeper connections with your customers.
You can offer special promotions through both social media and email marketing to improve your sales conversion rates at no additional costs. Many email marketing services have integrations with social media outlets. Here are some email marketing services you may want to consider.
There are many email marketing benefits. Most small business owners only know of a few benefits like sending out promotional emails or a welcome email to their opt-in list. However, benefits such as conveniently personalizing emails for different buyer groups and connecting with customers in real time should not be understated.
Remember to pick the best email marketing service provider that best fits your needs. This will ensure you connect better with your customers and generate more sales for your business.
Frequently Asked Questions
What is an email list?
An email list is a group of email addresses from people who have agreed to receive emails from a certain sender.
What is the difference between an email list and an email address?
An email list is a group of email addresses. People can subscribe to one or more email lists, while an email address is the address to which an email message is sent.
How do I get a list of emails?
The best way to generate a list of email addresses is to add an opt-in form to your website. When visitors come to your website through other marketing channels, they can freely opt in to your email list in exchange for some benefit to them (an offer or freebie). After opting in, they are now added to your list.
How do I ensure my emails don't get flagged as spam?
To ensure emails do not get flagged as spam, make sure you give customers the choice to opt in to your email list, and in your welcome email, encourage customers to add your email address to their email address book. This will keep spam filters from flagging your emails so that customers continue receiving your emails. Also, make sure you add an opt-out link at the bottom of your emails for those who no longer want to receive your emails.
How do I create a successful email marketing campaign?
Your email list is probably the most valuable asset you have. It's your list because it's made up of your subscribers, so it's important to keep it well managed and secure.
- Send emails your subscribers will want to open and receive
- Provide benefits to your subscribers so they understand the value of being a subscriber
- Create a clear unsubscribe link, so people can opt out of your email list
- Don't send unsolicited emails, which are also known as spam
- Don't buy or sell your email list because it could lead to people receiving spam
- Don't share your subscriber list with others as they may steal your business away from you