How To Add Google Analytics to Weebly: A Step-by-Step Guide

Do you want to add Google Analytics™ to your Weebly® website so you can track site traffic and other key metrics? Read on to learn how to do so in three simple steps.

Don’t have a Weebly website yet? Check out our guide on How To Make a Weebly Website.

Want to learn how to use Google Analytics? Take this online course created by Google.


Step 1: Create a Google Analytics Account

Before you can add Google Analytics to your Weebly website, you must create a Google Analytics account.

To create a Google Analytics account:

  1. Visit the Google Analytics website.
  2. Sign in with your Gmail™ email address if you have one or create one if you don’t, and then click on the “Start measuring” button.

    Google Analytics welcome screen.

  3. In the “Account name” field, enter an account name (usually just the name of your business).

    Google Analytics account setup screen.

  4. Decide what data you want to share with Google, and then click on the “Next” button.
  5. You’ll then arrive on a “Property details” screen. Your property name is the name of your website (often the same name as your business). In the “Property name” field, enter your property name, select your time zone and local currency, and then click on the “Next” button.

    Google Analytics property details screen.

  6. You’ll then arrive on a “Business information” screen. Select your “Industry category” and “Business size.” Also check the appropriate boxes under “How do you intend to use Google Analytics with your business?” and then click the “Create” button.

    Google Analytics business information screen.

  7. Decide what email you want to receive regarding Google Analytics, check the appropriate boxes, and then click the “Save” button.

    Google Analytics email communications screen.

  8. Under “Set up a data stream to start collecting data,” click on the “Web” button.

    Google Analytics data stream screen.

  9. Under “Website URL,” enter your website’s address (skip the “https” at the beginning). Under “Stream name,” enter the name of your website. Leave “Enhanced Measurement” turned on and click on the “Create stream” button.

    Google Analytics web stream screen.

  10. You can close the blue “Measurement ID” box by clicking the “X” in the upper-right corner of the box. Under “Tagging Instructions,” click on “Global site tag (gtag.js).”

    Google Analytics web stream details screen.

  11. Click on the copy icon (shown below) to copy the text for the “global site tag.”

Google Analytics tagging instructions screen.

Step 2: Add Google Analytics to Weebly

Now that you have a Google Analytics account and copied the text for the “global site tag,” it’s time to add this information to your Weebly website.

To connect your Google Analytics account to your Weebly website:

  1. Go to Weebly and log in.
  2. From the dashboard, click on the “Edit site” button.

    Google Analytics for Weebly welcome screen.

  3. Click on the “Settings” tab, and then click on the “SEO” option in the menu on the left. Scroll down to the “Header Code” section and paste in your copied “global site tag” text.

    Weebly SEO screen, header code section.

  4. Click on the “Save” button, and then on the “Publish” button.

Congratulations! You’ve connected your Google Analytics account to your Weebly website. But, you might have to wait 24 to 48 hours for the data to start showing up in your Google Analytics account.

Step 3: Confirm the Connection To Weebly

Finally, you should make sure you connected your Google Analytics account to your Weebly website correctly.

To confirm the connection:

  1. Open your Weebly website (not in the Weebly editor, but the actual site in a browser).
  2. In a new tab, go to the Google Analytics website and log into your account.

    Google Analytics home screen.

  3. Click on the “Realtime” option in the menu on the left.

Google Analytics real time visitors screen.

Because you’re currently visiting your website in another tab, the number “1” should appear under “Users in the last 30 minutes.”

Google Analytics mentions that traffic may take up to 24 hours to appear in the Google Analytics dashboard. If your website still doesn’t show any traffic after 24 hours, repeat the steps in this article to ensure you were successful in adding Google Analytics to Weebly.

Final Thoughts

Now that you can track the traffic to your Weebly website with Google Analytics, work to increase that traffic by following the advice in these related articles: