Webflow Review

Creating a website is one of the essential aspects of getting your small business up and running. Most customers routinely conduct internet searches before purchasing goods and services and the number of online purchases continues to climb. A digital presence is an absolute necessity for your business to succeed.

Unfortunately, many small business owners don’t have a web development background and have limited resources to dedicate to building a website for their businesses. Luckily, many website-creation platforms make it possible to create an attractive, fully functional site with no prior experience.

One such platform is Webflow. This Webflow review will explain exactly what is Webflow, list its features, benefits, and pricing, and identify its pros and cons so that you can decide if Webflow is the right platform for your small business website.

Webflow provides a highly customizable platform for creating an eye-catching website that will perform all the functions your small business needs.

While it is pricier than some of its peers and its interface may be a bit complicated for first-time website creators, these aspects are balanced by its truly stunning lineup of features and elements.

4.0/5 Stars

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Webflow website

What Is Webflow?

Review of Webflow website builder.

Webflow is a platform for building and hosting websites based in San Francisco, CA. This company boasts over 45,000 paid users and over 4 million visitors every month, raking in over $20 million in recurring revenue each year. It hosts 0.3% of all websites in existence.

Creating a Webflow website does not require any coding ability— all of the elements can simply be placed with drag-and-drop functionality.

Webflow’s website builder offers a wide range of customizability for creating websites. It provides pre-made templates that can be adjusted to your specifications, making it easy to add in all of the elements, pages, and features you need for your website.

Webflow Website Builder Review - Summary


  • Fully customizable templates
  • Drag-and-drop elements
  • Quickly view the website as it appears on a desktop, tablet, mobile phone landscape, or mobile phone portrait mode
  • Direct client billing
  • No need for plugins
  • Automatic backup and versioning
  • Easy use of 3D and animations
  • Wide array of fonts
  • Integration capabilities for popular programs


  • Design interface may seem complicated to first-time page designers
  • Pricier than some Webflow alternatives
  • Some users find customer service to be lacking

Compared To Other Website Builders

Webflow offers total freedom of design in building your website. Its templates are fully customizable, and its editing dashboard puts every imaginable design element at your fingertips.

On the other hand, a Webflow website can be more expensive than some competitors, especially for ecommerce plans. The interface is also pretty complicated, making it easy for inexperienced website builders to get confused or overwhelmed.

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Ready To Get Started?

If you're ready to get started on your new website, try Webflow.  If you aren't yet sure if this is the tool for you, just keep reading to learn more!

Webflow Website Builder Pricing

Review of Webflow website builder.

Webflow pricing is divided into several tiers. The available features increase with each higher pricing level; Webflow plans are available for both small service-based business and blogs, all the way up to larger ecommerce businesses.

Website plans are divided into Site Plans and Account Plans.

Webflow Plans

All Webflow plans include the following:

  • Custom domain 
  • 100 pages 
  • Backups and versioning 
  • Rapid page loading 
  • Password protection 
  • SSL and built-in security 
  • Advanced SEO controls 
  • Immediate scaling
Site Plans Basic Plan CMS Plan Business Plan
Price $12 per month annually ($15 if paid monthly) $16 per month annually ($20 if paid monthly) $36 per month annually ($45 if paid monthly)
Monthly Visits 25,000 100,000 500,000
Collection Items 0 2,000 10,000
Form Submissions 100/month 1,000/month 2,000/month
Form File Upload    
CDN ✔Global
CDN Bandwidth 50 GB 200 GB 400 GB
API Requests per Minute   60 120
Content Editors   3 10
Site Search  
Enterprise Support and Uptime SLAs    
Custom SSL Certificates    
Training and Onboarding    
Custom Billing and MSA    

Webflow Site Plans

All Site Plans include a custom domain and 100 static pages.

Webflow Basic Plan

$12 per month paid annually (15$ if paid monthly)

The Basic Plan is the only site plan on Webflow that does not include CMS, so you will need at least some coding experience to work with this one.

This plan includes: 

  • 25,000 individual monthly visits to your website
  • 100 form submissions per month
  • 50 GB CDN (Content Delivery Network) bandwidth for rapid page loading

Who Is the Basic Plan Best for?

The Basic Plan is best for simple websites that don’t require CMS.

Webflow CMS Plan

$16 per month paid annually ($20 if paid monthly)

The CMS plan includes:

  • 100,00 individual monthly visits
  • 2,000 collection items (records you can have in your CMS database)
  • 1,000 form submissions per month
  • 200 GB CDN bandwidth
  • 60 RPM for API Requests (add, update, or delete CMS items programmatically) per minute
  • Allows 3 content editors
  • Site Search function

Who Is the CMS Plan Best For?

The CMS Plan is best for blogs and other content-driven sites.

Webflow Business Plan

$36 per month paid annually ($45 if paid monthly)

The Business Plan includes:

  • 500,000 individual monthly visits
  • 10,000 collection items
  • 2,000 form submissions per month
  • Form file upload
  • 400 GB CDN bandwidth
  • 120 RPM for API Requests
  • Allows 10 content editors
  • Site search function

Who Is the Business Plan Best For?

The Business Plan is best for high-traffic marketing sites and blogs.

Webflow Account Plans

All Webflow Account Plans include the following features:

  • Unlimited hosted projects
  • Over 100 responsive templates
  • Custom fonts
  • Client billing
  • 3D transforms
  • Flexbox and CSS Grid
  • Interactions and animations
  • Global swatches
  • Reusable symbols

Additional features are added with each level of the paid Webflow Account Plans, which are divided into Individual Plans and Team Plans.

Webflow Individual Account Plans

All Individual Account Plans include client billing and staging.

Feature Starter Plan Lite Plan Pro Plan
Price Free $16 per month $35 per month
# of Projects 2 10 Unlimited
Free Staging Enhanced Enhanced
Code Export  
Unlimited Project Transfers  
White Labeling/td>    
Site Password Protection    

Webflow Starter Plan

Free - no trial period, no credit card required

Starter Individual Account Plans include:

  • 2 projects
  • Free staging

Who Is the Starter Plan Best For?

Starter Plans are ideal for beginners who want to get a feel for how Webflow works.

Webflow Lite Plan

$16 per month billed annually ($24 if paid monthly)

The Lite Account Plan includes:

  • 10 projects
  • Enhanced staging
  • Code export
  • Unlimited project transfers

Who Is the Lite Plan Best For?

The Lite Account Plan is ideal for users who want to export code unlock more pages for unhosted projects.

Webflow Pro Plan

$35 per month billed annually ($42 if paid monthly)

The Pro Account Plan includes:

  • Unlimited projects
  • Enhanced staging
  • Code export
  • Unlimited project transfers
  • White labeling (add your own logo and remove Webflow marketing from emails and staging sites)
  • Site password protection

Who Is the Pro Account Plan Best For?

The Pro Account Plan is best for active freelancers and designers who need more projects and features.

Webflow Team Account Plan

$35 per person billed annually ($42 per person if paid monthly)

The Team Account Plan allows multiple people to work in collaboration from a shared dashboard.

This plan includes all the features of the Pro Plan, plus a team dashboard. It is ideal for a company in which multiple team members will be involved in creating and maintaining a website presence.

Who Is the Team Account Plan Best For?

The Team Account Plan is designed for companies that need multiple team members to have access to a shared dashboard for website design for collaboration.

Webflow Ecommerce Plans

Webflow also offers three ecommerce plans. All of these plans include the following features:


  • Custom checkout
  • Custom shopping cart
  • Custom product fields
  • Email customization
  • Integrated CMS for blogs


  • Stripe™ Power Payments
  • Automatic tax calculation
  • Apple Pay™ and web payments
  • PayPalⓇ support


  • Facebook and Instagram integration
  • Google Shopping™ integration
  • Google Analytics integration
  • Mailchimp integration
  • Custom code


  • Manual shipping rules configuration
  • Direct client billing from the CMS Dashboard
Ecommerce Plans Standard Plus Advanced
Price $29 per month annually ($42 if paid monthly) $74 per month annually ($84 if paid monthly) $212 per month annually ($235 if paid monthly)
Items 500 1,000 3,000
Includes All other features from CMS Plan All other features from Business Plan All other features from Business Plan
Unbranded Emails  
Transaction Fee 2% 0% 0%
Staff Accounts 3 10 15
Yearly Sales Volume $50,000 $200,000 Unlimited

Webflow Standard Plan

$29 per month paid annually ($42 if paid monthly)

The Standard Ecommerce Plan includes:

  • 500 sales items
  • All other features from CMS Plan
  • 2% transaction fee
  • 3 staff accounts
  • $50,000 in yearly sales volume

Who Is the Standard Ecommerce Plan Best For?

The Standard Ecommerce Plan is ideal for new businesses that are in the process of opening.

Webflow Plus Plan

$74 per month paid annually ($84 if paid monthly)

The Plus Ecommerce Plan includes:

  • 1,000 sales items
  • All other features from Business Plan
  • No transaction fee
  • Unbranded emails (no references to Webflow in email footer)
  • 10 staff accounts
  • $200,000 in yearly sales volume

Who Is the Plus Ecommerce Plan Best For?

The Plus Ecommerce Plan is ideal for higher volume businesses that need additional features.

Webflow Advanced Plan

$212 per month paid annually ($235 if paid monthly)

The Advanced Ecommerce Plan includes:

  • 3,000 sales items
  • All other features from Business Plan
  • No transaction fee
  • Unbranded emails
  • 15 staff accounts
  • Unlimited yearly sales volume

Who Is the Advanced Ecommerce Plan Best For?

The Advanced Ecommerce Plan is ideal for high-volume businesses that plan to scale.

How Simple Is the Webflow Website Builder?

Review of Webflow website builder.

Webflow’s editing dashboard features a drag-and-drop functionality that makes it easy to add elements to your page. At the same time, Webflow offers so many customization options that the interface can be overwhelming, especially if you’ve never built a website before.

Webflow does offer a variety of tutorial videos and articles to help guide you through some of the more complicated processes involved in creating your small business site. 

Still, all of the customization options come at a cost: a jam-packed editing dashboard that may take some time to figure out.

Getting Started with Webflow

  1. Go to webflow.com.
  2. Click Get Started - it’s Free.               Review of Webflow website builder.
  3. Sign in with a Google account or email address.
  4. Create a password (minimum ten characters, at least one upper and lower case letter, at least one number).
  5. Click Create Account.
  6. Enter the name you want to use for How should we greet you?
  7. A page will open that reads, We've got a couple quick questions. They'll help us tailor your experience with Webflow.
  8. Click Let’s go.
  9. The next page will ask you What best describes your role?
  10. Click the box next to the answer that best fits your role, then click Continue.:
    • Web Designer
    • Product Designer
    • Developer
    • Marketer
    • Entrepreneur
    • Other
  11. The next page will ask you, Who will you be building websites for?
  12. Click the box next to the answer that best fits your purpose for the website, then click Continue:
    • Clients, as a freelancer
    • Clients, as part of an agency
    • The company I work for
    • My business
    • Myself
  13. The next page will ask you, Do you have experience building websites?
  14. Click the box next to the answer that best fits your website building experience, then click Continue:
    • Never built
    • Used website builders
    • Some experience
    • Expert
  15. The next page will ask, What do you want to build today?
  16. Click the box next to the answer that best fits the kind of website you want to create, then click Finish:
    • Business site
    • Ecommerce store
    • Portfolio
    • Blog
    • Other
    • I’m just testing Webflow out
  17. On the next page, click +New Project.
  18. The next page presents a variety of templates you can use to create your web page. The price of each template is listed in the bottom right-hand corner of its image pane.                    Review of Webflow website builder.
  19. The templates are divided into categories like New Templates, Free Templates, Ecommerce Templates, Agency Templates, etc.
  20. To view more templates in a specific category, click View All above that category.
  21. Choose the template you want to use and click on it.

Creating and Changing Webflow Content

Webflow’s Design dashboard allows you to drag and drop elements onto a page or add new pages as needed.

Adding Elements

Review of Webflow website builder.

The Add tab on the right-hand toolbar in the Design dashboard allows you to drag and drop various elements onto your page, including the following:

  • Layout blocks like sections, containers, grids, and columns
  • Lists
  • Link blocks
  • Buttons
  • Headings
  • Paragraphs
  • Block quotes
  • Media like images and images
  • Forms
  • Labels
  • Input spaces
  • File uploads
  • Checkboxes
  • Background videos
  • Dropdown Menus
  • Lighbaxes
  • Navbars
  • Search functions
  • Silders
  • Tabs
  • Maps
  • Social media links

The Add tab also offers premade layout blocks, like card sections, galleries, contact forms, subscribe forms, and footers, making it easy to add these sections to your page.

Adding New Pages

The Webflow website builder also makes it easy to add new pages to your website.

To add a page:

  1. Click on the “Page” icon — fourth from the top — in the left-hand toolbar. The “Pages” menu will then appear.
  2. Click on the “Create New Page” icon in the upper-right corner of the “Pages” menu. This’ll open a “Page Settings” menu to the right of the “Pages” menu.               Review of Webflow website builder.
  3. Enter the name you want to use for the page in the “Page Name” field at the top.
  4. Choose your preferred search engine optimization (SEO) settings in the “SEO Settings” section.
  5. Enter your “Title Tag” and “Meta Description” in the fields provided.
  6. Choose your “Open Graph Settings” from the options provided.
  7. Choose your “Site Search Settings” from the options provided.
  8. Click on the “Save” button in the upper-right corner of the “Page Settings” menu.

Tasks More Difficult Than They Should Be

All tasks involving images are somewhat complicated, especially sizing and cropping. This difficulty is exponential when you are adding a gallery. 

The Navbar menu on the right-hand toolbar is also cluttered and complex, which is intimidating for novice website builders.

Webflow Flexibility and Expandability

Webflow websites are incredibly flexible. You can choose a template with the basic structure you want, then change or add basically any element you want to incorporate by dragging-and-dropping from the CMS dashboard.

Included Tools

Webflow websites offer an impressive array of features, making your website highly customizable.

Web Design

  • CSS grid-powered layouts
  • Exportable code
  • Flexbox
  • 2,000+ web fonts
  • Reusable and editable symbols
  • Eight CSS filters for all elements
  • Custom code accommodation
  • Global swatches
  • Image responsivity for all device sizes

Motion Design

  • 3D transforms and animations
  • Capability to design actions without writing code

Content Management System (CMS)

  • Dynamic search engine optimization (SEO) and Open Graph (OG) settings
  • Dynamic content templates
  • Ability to export CMS content as a CSV file
  • Customizable content structure
  • Paginated collection lists
  • RSS feed for CMS collections
  • Dynamic content filtering and sorting


  • Customizable forms
  • Tabs
  • Sliders and carousels
  • Interactive Google Maps ™ 
  • Responsive website navigation
  • Social sharing buttons
  • Dropdown menus
  • HTML embeds
  • Background videos
  • Lightboxes

Website Management

  • Ability to bill clients from Webflow
  • Supports custom favicon and web clip
  • HTML and CSS export
  • Custom 404 pages
  • Project folders
  • Password protection
  • Automatic website backups and versioning

Add-Ons and Plug-Ins

Some website building and hosting platforms require you to download and add plugins to create the functionalities you need. Not so with Webflow. All of the features you need to run your small business website can be obtained from within Webflow’s CMS dashboard.

Webflow integrates the following programs:

  • Google Analytics™ 
  • Google Optimize™ 
  • Zapier™
  • Google Domains™
  • Mailchimp™

Flexibility/Expandability Summary

Webflow templates are highly customizable, but once you choose one, you cannot switch to another. You can change any element of the content and layout, but choosing a different template after you’ve already started one is impossible.

Generally, though, Webflow’s high level of customizability makes it possible to alter your page in any way you desire.

Webflow Website Builder SEO

Search Engine Optimization (SEO) is the practice of formulating a webpage in such a way that it will rank higher on popular search engines like Google and Bing.

Webflow offers the following SEO-boosting features:

  • Basic SEO Features Alt tags for images
  • Code is search engine optimized
  • Auto-generated XML Sitemap
  • Meta titles and descriptions

Webflow Website Builder SEO Summary

Webflow offers a variety of SEO-boosting features that will help your site rank on search engine queries, increasing your business’ visibility and customer base.

Webflow Support

Webflow’s customer service receives low marks on most reviews. They face criticism for not responding to messages, not offering detailed guidance on website creation when requested, and being generally inaccessible.

Webflow Alternatives

If you’re still unsure whether Webflow is the right website builder for your small business’s needs, check out our reviews of these other platforms to see if one seems to fit the bill for your company.

Webflow Review – Conclusion

Webflow offers highly customizable website templates with a drag-and-drop interface that makes it possible to build a website to any specifications.

Webflow’s prices are a bit steep when compared to its alternatives, its interface is perhaps too complex for novice website builders, and its customer service receives poor marks on most reviews.

Who Should Use This Tool

  • Business owners who have a considerable amount of experience creating websites
  • Professional website designers.

Who Shouldn’t Use This Tool

  • Small businesses on a tight budget
  • Novice website creators

Try It For Yourself

Webflow offers highly customizable website templates with a drag-and-drop interface that makes it possible to build a website to any specifications.

Visit Webflow

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