Animal Rescue Business Logo Generator

A company’s logo is a graphical representation of the organization and its brand. That means your design must represent the values and general feel of your rescue service so people know — at first glance — what you’re about. You’ll also want a design that stands out so you don’t blend in with other animal rescue businesses.

While it can seem difficult to decide on how you want your design to look, TRUiC’s animal rescue logo maker will help you to find the best one possible with thousands of options from which to choose. Built with open-source graphics and fonts, the logos it generates are all unique.

Creating Your Animal Rescue Business Logo

Animal rescue businesses need a standout logo to communicate their goals and values at a glance. They need to look professional and reliable to attract potential donors and adopters, and not having a logo makes your website and letterhead look less legitimate.

Animal rescue logos vary widely depending on the exact animal populations they serve and their overall mission. However, there are some general trends you should know to make your logo perfect. The colors and images you choose can affect the overall mood of your website, letterhead, and other materials and may even look different when printed at very small sizes.

How to Design a Logo for an Animal Rescue

The name of your organization should be the largest part of the logo. Although it’s okay if it’s a little shorter than icons or symbols next to it, it should be at least as wide. Your name is how donors remember you and find you again later, so it’s much more important than the graphics.

Decide whether you want a picture next to your group name or some kind of frame around it. Although modern logo trends lean heavily toward having a unique design immediately to the right or left of your group name, you may put your group name on a colored background or inside a larger image or frame as well.

Finally, make sure your logo conveys the scope of your organization’s mission. If you only rescue cats, your logo should contain a cat, but multi-animal rescues should try to display that diversity in their logo. Remember that small details may get lost when printing at small sizes, so you may have to be selective of what animals or other images to include.

Common Colors Found in Animal Rescue Logos

Red is a color that invokes images of love and is also used to indicate medical care. However, it is also a color that invokes passion and energy, so most animal rescue logos use it sparingly.

Instead, many logos use blue or green, which convey calm and safety. Logos can use any shade of these colors, but bright and cheerful hues like these are typical. Typically, these logos have a white background to make them easier to print on letterhead.

Popular Shapes and Symbols for Animal Rescue Logos

Common symbols include hearts and basic animal shapes, like cat and dog heads. Houses are less common but are popular for organizations with a heavy focus on adoption and re-homing. Medical organizations may use a red cross in conjunction with other symbols.

Animal foot or paw prints are also a great option if you can’t fit in animal shapes. This works especially well for rescues that take in various species and want to represent as many as possible, like EARPS, Inc. Regardless of what exact shapes are used, logos typically use simplified versions of those shapes. Details like eyes and whiskers are uncommon.

Most Popular Fonts Used in Animal Rescue Logos

The most used fonts for animal rescue business logos vary widely and have mostly changed in accordance with industry-wide logo design practices. The key change to keep in mind is that serif fonts, which have an extra line at the end of each letter’s stroke, are falling somewhat out of favor. While classic serif fonts like Times New Roman will always be popular, more and more logos use sans-serif fonts, which don’t have that extra stroke.

Sans-serif fonts such as Helvetica and Futura are popular because of their modern appearance. Although Futura is a geometric-based type, it conveys contemporary thinking that’s good for a modern animal rescue organization trying to build donors’ confidence.

The Humane Society of the United States’ logo is a perfect example of using a sans-serif font effectively. Freight Sans Pro Bold is a great choice for an all-caps logo. Its logo makes ideal use of bold font and creative animal shapes to convey its mission instantly.

Serif fonts give a more traditional feeling and may appear slightly more professional to older donors. They work especially well for small mom-and-pop rescues that want to convey their years of experience and reliability at a glance.

Script fonts such as Great Vibes have somewhat fallen out of favor as organizations have modernized their logos. However, they can still have their place in a logo in small quantities. They give off a classic yet compassionate air that works especially well for animal rescues that place a high value on the quality of care provided.

Animal rescue organizations need to continuously build new relationships with donors, adopters, and community supporters. Your logo is a crucial part of the image you need to convey your values and professionalism. Take the time to thoughtfully craft your logo and overall brand, and you’ll create a trusted brand for local animal lovers to rely on.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC animal rescue business logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having an animal rescue logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed animal rescue business graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of animal rescue logo displays your business name or just its initials in a stylized way using creative fonts and typography. 

After this, you’ll choose a color pallet and generate your choices.

3. Generate Animal Rescue Logo Options

Our generator creates thousands of animal rescue business logos to choose from. Search through our numerous options and explore!

4. Customize Your Animal Rescue Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Animal Rescue Business Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our animal rescue logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite animal rescue logo design for your venture, you should conduct a trademark search to ensure that it is unique. 

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps: 

• Perform a reverse image search on Google.
• Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Animal Rescue Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have an animal rescue logo, you can also add it to a QR code with our Free QR Code Generator.

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your animal rescue business logo, you can start building your brand and creating your website.

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your animal rescue business when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these.

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.