Grocery Store Logo Generator

Creating the best logo design for your grocery store requires careful thought and consideration. The font and imagery must accurately represent your brand, as well as be eye-catching and memorable for consumers. It also needs to look appealing printed on different mediums, including advertising materials and uniforms.

Hiring a professional to design your new logo takes time and will set you back between $500 and $5,000. If this doesn’t fit into your company’s budget, consider using TRUiC’s grocery store logo maker. Our tool uses open-source fonts and graphics to generate professional-looking designs unique to the grocery store industry.

Creating Your Grocery Store Logo

Launching a new business can be an exciting journey, especially for something as essential as a local grocery store. Whether you’re helping to remove food deserts from an underserved neighborhood or adding a new specialty store to a popular area, you’re going to need to develop a brand strategy that helps you stand out. The most important brand element is the logo.

So what are the best elements to add to your new grocery store logo? Here are some tips for creating a great logo and branding design.

Anatomy of a Good Grocery Store Logo

The branding of your new grocery store can be a big factor in determining if your new business will be profitable and will attract a loyal customer base. Taking a look at two of the most popular grocery store chains in the United States, Wegman’s (Northeast US) and Publix (Southeast US), we can see a few similarities with their brand strategy:

• Their “main” logo is a simple text-based logo, without any symbols or distractions.
• Their alternate logos add a single color element while still maintaining the original design. Wegman’s adds an icon that looks like a table setting done with a brushstroke, while Publix adds a simple “P” inside of a green circle.

Specialty or niche stores like Whole Foods and Trader Joe’s add a little more flourish to their logo but still maintain an overall simple aesthetic. This seems to mean that to create a successful grocery store, you should keep your logo simple, with few elements, and let the products do the talking instead.

Popular Symbols, Fonts, and Colors for Grocery Store Branding

When thinking about your branding strategy, remember that the goal is to convey the benefit of your store: your shoppers have access to fresh, high-quality produce and food that makes them feel good, like they’re making good choices for their families. Because of that, you should stick to a color palette that offers a lot of organic and natural colors, like bright greens, oranges, and cherry reds. 

Best Grocery Store Logo Colors  

Avoid harsh colors that aren’t normally associated with food and nature like neons, and avoid colors that are associated with rotting or poor-quality food like mustard yellow, browns, and blacks.

Common Grocery Store Logo Graphics 

If you’re interested in having symbols and graphics in your logo, try to convey the quality of products or services that you offer by adding images of fruits, vegetables, and grains. If you want to stand out, add some local flavor to your brand by adding imagery that shows hometown pride or how you want the brand to be perceived. Trader Joe’s utilizes a farmscape setting in their logo, as they want to convey a feeling of farm-to-table ingredients that can make you feel safe about their products.

Popular Font Choices for Grocery Stores 

Take a note from the most popular grocery stores, and keep your font simple and easily readable from a distance. Try not to include a lot of cursive or curly fonts, as these can be difficult for customers to read, especially on branded products or packaging.

No matter what you decide to use when creating your new grocery store logo, remember that the goal should be to quickly show your customers what your brand stands for and the brand promise you want to provide as they shop.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC grocery store logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a grocery store logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed grocery store graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of grocery store logo displays your business name or just its initials in a stylized way using creative fonts and typography. 

After this, you’ll choose a color pallet and generate your choices.

3. Generate Grocery Store Logo Options

Our generator creates thousands of grocery store logos to choose from. Search through our numerous options and explore!

4. Customize Your Grocery Store Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Grocery Store Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our grocery store logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite grocery store logo design for your venture, you should conduct a trademark search to ensure that it is unique. 

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps: 

• Perform a reverse image search on Google.
• Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Grocery Store Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a grocery store logo, you can also add it to a QR code with our Free QR Code Generator. 

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your grocery store logo, you can start building your brand and creating your website. 

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your grocery store when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability. 

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. 

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.