TRUiC’s grocery store logo generator allows you to easily brand your company and create the best logo design for your business in just a few clicks. We generate thousands of logos in seconds until you find the best, professional looking logo for your business. Our grocery store logos are unique since we use open-source graphics and fonts.

Creating Your Grocery Store Logo

Launching a new business can be an exciting journey, especially for something as essential as a local grocery store. Whether you’re helping to remove food deserts from an underserved neighborhood or adding a new specialty store to a popular area, you’re going to need to develop a brand strategy that helps you stand out. The most important brand element is the logo.

So what are the best elements to add to your new grocery store logo? Here are some tips for creating a great logo and branding design.

Anatomy of a Good Grocery Store Logo

The branding of your new grocery store can be a big factor in determining if your new business will be profitable and will attract a loyal customer base. Taking a look at two of the most popular grocery store chains in the United States, Wegman’s (Northeast US) and Publix (Southeast US), we can see a few similarities with their brand strategy:

• Their “main” logo is a simple text-based logo, without any symbols or distractions.
• Their alternate logos add a single color element while still maintaining the original design. Wegman’s adds an icon that looks like a table setting done with a brushstroke, while Publix adds a simple “P” inside of a green circle.

Specialty or niche stores like Whole Foods and Trader Joe’s add a little more flourish to their logo but still maintain an overall simple aesthetic. This seems to mean that to create a successful grocery store, you should keep your logo simple, with few elements, and let the products do the talking instead.

Popular Symbols, Fonts, and Colors for Grocery Store Branding

When thinking about your branding strategy, remember that the goal is to convey the benefit of your store: your shoppers have access to fresh, high-quality produce and food that makes them feel good, like they’re making good choices for their families. Because of that, you should stick to a color palette that offers a lot of organic and natural colors, like bright greens, oranges, and cherry reds. 

Best Grocery Store Logo Colors  

Avoid harsh colors that aren’t normally associated with food and nature like neons, and avoid colors that are associated with rotting or poor-quality food like mustard yellow, browns, and blacks.

Common Grocery Store Logo Graphics 

If you’re interested in having symbols and graphics in your logo, try to convey the quality of products or services that you offer by adding images of fruits, vegetables, and grains. If you want to stand out, add some local flavor to your brand by adding imagery that shows hometown pride or how you want the brand to be perceived. Trader Joe’s utilizes a farmscape setting in their logo, as they want to convey a feeling of farm-to-table ingredients that can make you feel safe about their products.

Popular Font Choices for Grocery Stores 

Take a note from the most popular grocery stores, and keep your font simple and easily readable from a distance. Try not to include a lot of cursive or curly fonts, as these can be difficult for customers to read, especially on branded products or packaging.

No matter what you decide to use when creating your new grocery store logo, remember that the goal should be to quickly show your customers what your brand stands for and the brand promise you want to provide as they shop.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design:

1. Enter Your Business Name and Tagline
2. Choose a Type of Logo Design, Font, and Color Scheme
3. Generate Logo Options
4. Customize Your Logo
5. Download Your Logo
6. After Downloading, Make Sure Your Logo Is Unique
7. Start Creating Your Website

1. Enter Your Business Name and Tagline

The TRUiC grocery store logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your logo.

2. Choose a Type of Logo Design, Font, and Color Scheme

When designing your logo, you’ll have to choose between having a logo with a graphic or a text only grocery store logo.

Option 1: Graphic

This type of logo displays your business name with a themed grocery store graphic that will be displayed in a few different layouts. The graphic will either sit next to your business name, or it will sit above it.

After choosing this, you’ll need to choose your favorite font style and color pallet to generate your first set of logo choices.

Option 2: Text 

This type of logo displays your business name or just the initials of your business name in a stylized way using creative fonts and typography. 

After this, you’ll choose a color pallet and generate your logo choices.

3. Generate Logo Options

Our generator creates thousands of logos to choose from. Feel free to search through our numerous options and explore!

4. Customize Your Grocery Store Logo

Wonderful! You've found a logo you like; you can now customize it further by changing up the font and color for your grocery store logo. If you aren't happy with the changes you made, there is a reset button so that you never lose your original design.

5. Download Your Grocery Store Logo

Now that your logo is customized, you will go to our final step, downloading your logo. We make it hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our logo generator will provide you with a high-resolution logo in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

Our grocery store logo designs also come available for all social media platforms like YouTube, Instagram, Facebook, Google, and more.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite logo design for your business, you should conduct a trademark search to ensure that your logo design is unique. 

This step will ensure that your logo design is unique to your business and that once trademarked, no one will be able to use it. If you want to learn more about how to trademark your professional logo and ensure its availability, you can visit our guide on How to Trademark Your Business Brand.

Make sure to confirm that your new logo is completely unique by taking the following steps: 

• Perform a reverse image search on Google.
• Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Get Your Domain and Start Creating Your Website

Now that you have your logo, you are ready to start building your brand and creating your website. GoDaddy's free website builder offers the best option for creating a professional website and is very user-friendly — even for beginners. Creating your own website is such a crucial and satisfying step for any new business owner.

Things to Consider When Picking a Logo

Your company logo can convey different meanings depending on the logo design you choose so try branding your company with a logo sporting symbols, icons, and/or fonts that clearly represents what you’re selling to your customers (e.g., use a coffee cup in the logo for a coffee shop).

Color Psychology - The colors in your business logo design can help define the mood of your business. Consider which color scheme will best represent your logo design when using the color editor and creating your company brand with our logo generator.

• Warm colors such as red, orange, pink, brown, beige, and yellow are considered to be inviting or exciting.
• Cool colors like blues, greens, and purples convey a relaxing mood in a brand relating to the ocean or a calming atmosphere. 
• Black and white provide great contrast when branding your business and are easy to see and read. 

Accessibility - There are basic rules when it comes to creating an effective and accessible logo design. 

• The font you choose should be easy for customers to read and recognize. 
• Color contrast is vital for the readability of your business logo.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer; it’s like a visual metaphor for your logo design.

For example, a logo design for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. Or, if you own a computer store, you can create a logo design that has the icon of a computer, it can really be that simple.

Font style - Choosing the right font for a logo design is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a business such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Frequently Asked Questions

How soon can I use my free grocery store logo?

After creating your own logo, you can download it and use your new grocery store logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s accounting firm logo generator to design your own logo and download it is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Zazzle.

What is the difference between copyright, trademark, and patent?

Copyright, trademark, and patent are all types of intellectual property (IP)  that do different things: 

Copyrights are often used by artists to protect their creative work; if someone copyrights their work (e.g., novel, song, etc.), they own the rights to be able to do what they want with it, from selling to recreating.

A trademark, according to the United States Patent and Trademark Office (USPTO), is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. Trademarks are commonly used for logos and slogans.

Patents are used to protect inventions and ideas. For instance, if someone creates a type of machine or tool, a patent can grant rights to the inventor so no one can use their invention/idea without permission.