Car Dealership Logo Generator

No Design Experience Necessary

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An icon that represents a car dealership business.

Brand Your Car Dealership With Our Free Online Logo Generator

In the world of automobiles, car dealerships serve as the gateways to the vast world of cars. These businesses offer a range of services, including selling new and used vehicles, financing options, trade-in services, and maintenance and repair services. In today's digital age, where the first impression often comes from an online presence, having a professional and memorable logo is crucial for attracting potential customers. With TRUiC's car dealership logo maker, creating a design that captures the essence of your new venture has never been easier.


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Learn more about this industry by checking out our How to Start a Car Dealership guide or if you need help thinking of a name for your small business, try our Business Name Generator.

Creating Your Car Dealership Logo

Whether you want to start a local used car dealership or a massive nationwide car dealership with locations in every state, you’re going to need a good logo first. 

A great logo will set you apart from your competition, no matter what size you want your business to be. Follow this guide, and you’ll be on your way to having a great logo.

Common Colors Used in Car Dealership Logos

Color is more important than you might think. It’s part of a science called color psychology. Color psychology states that specific colors evoke emotions in people. For example, the color blue is very calming, while the color red is bold and can feel aggressive at times.

Blue is a popular color among car dealerships. Using the color blue makes sense because it is a very calming color and is associated with trust. Buying a car is a very well thought out purchasing process, which is why car dealerships want consumer trust. A perfect example of this is the company CarMax. CarMax is a national used car dealership, and its logo and branding focus on the color blue.

When designing a logo, you should pick colors wisely and use color psychology to your advantage. Do your research on color psychology and consider how you want your potential customers to feel when they see your logo.

Icons & Symbols Used in Car Dealership Logos

Symbols play a significant role in a logo - they give your logo personality. Personality helps make any logo more memorable. They take your brand name or idea and represent it visually in the simplest possible way. 

Carvana is a national used car dealership with a great logo. Carvana sells cars, and the brand name is blended with the word “nirvana,” meaning bliss or peace. So it only makes sense that the symbol used in its logo is a car with a halo on the top. It takes the brand name and presents it in the simplest way possible, making it very effective.

Top Fonts Found in Car Dealership Logos

Fonts can often make or break a logo, but that’s what makes choosing a font one of the most exciting parts of designing one. Fonts change the brand’s overall look and feel to the consumer, so you must make a calculated decision when choosing one.

The two main font families are sans serif and serif. Serif fonts, like Times New Roman, have an extra stroke at the end of the letters while sans serif fonts like Helvetica do not. Most car dealership logos feature sans serif fonts. Sans serif fonts appear modern and “hip” to the consumer. Many car dealerships are continually looking to grow and innovate, so it only makes sense to choose a sans serif font for their logo.

CarSense is one of the leading used car dealerships in the country. They are continually providing new ways for consumers to buy and sell cars, whether in person or online. They have a very bold and recognizable logo, and it features a sans serif font.

When deciding how you want potential customers to perceive your company’s overall look and feel, definitely consider using a sans serif font for your logo.

Whether you’re stuck on fonts, colors, or icons - this guide is exactly what you need to create an amazing logo for your car dealership.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC car dealership logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a car dealership logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed car dealership graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of car dealership logo displays your business name or just its initials in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your choices.

3. Generate Car Dealership Logo Options

Our generator creates thousands of car dealership logos to choose from. Search through our numerous options and explore!

4. Customize Your Car Dealership Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Car Dealership Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our car dealership logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite car dealership logo design for your venture, you should conduct a trademark search to ensure that it is unique.

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps: 

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Car Dealership Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a car dealership logo, you can also add it to a QR code with our Free QR Code Generator

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your car dealership logo, you can start building your brand and creating your website. 

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your car dealership when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. 

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company.

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.


Why should I use TRUiC's Free Logo Maker?

TRUiC's user-friendly Online Logo Maker was created for entrepreneurs with little to no design experience. It's 100% free to use, doesn't require any personal information, provides users with a high-resolution file, and offers helpful steps for users to take after they download their unique design.

Do I own my car dealership logo design?

Yes — once you download a logo, it is yours to have for either personal or professional use.

What file format is my logo?

Once you create your car dealership logo, you can download it as both a high-resolution SVG file, which allows you to scale your design to any size without loss of quality, and as a PNG file for any of your social media accounts.

How do I make a logo?

One way is to have a professional designer make a logo for your brand. Another option is to use a tool like TRUiC's Logo Generator, which uses templates to help your company make a design.

Do I have to sign up for anything to get my car dealership logo?

No, there is no email sign-up of any kind. The TRUiC Logo Creator does not take any personal information; it is completely free with no strings attached.

How soon can I use my free car dealership logo?

You can download and use your new car dealership logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s car dealership logo generator is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your online logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Zazzle.