Convenience Store Logo Generator

As someone opening a new convenience store, your goal is to make people’s lives easier. You want them to come to visit you when they need smaller items in a pinch. Now that you’re getting ready to open for business, you need to establish your brand. 

If you already have your brand name and a slogan or theme, then it’s time to try TRUiC’s convenience store logo maker to create a design that reflects your business’s best attributes. It’s easy to use the generator. Just input your company’s name and a little additional information, and it will generate thousands of results. What’s more, you can choose from the best design in the bunch, or you can run the generator again for additional variations on the theme.

Creating Your Convenience Store Logo

If you want to be the next big thing in the convenience store industry, you’ve come to the right place. You’ll need a great logo to compete with companies like 7-Eleven, Wawa, and Speedway. Follow this guide to ensure your company’s logo has what it takes to stand out in this competitive industry.

Choose Colors Wisely

Color is critical to a great logo. The best logo designers often spend hours picking colors before even starting the design process. Choosing a color needs to be a calculated decision because of color psychology. 

Color psychology might sound intimidating, but it’s not. It’s a study that states different colors evoke emotions within the consumer. For example, consumers associate creativity with purple and blue with trust and stability.

With close to 4,000 locations in the country, Speedway is one of the most popular convenience stores in the US. It’s no surprise they have a great logo featuring the color red. Red is often associated with excitement and is very good at capturing the attention of the consumer. Speedway most likely chose red for its logo to excite the consumer about the company and make them want to return.

When designing a logo for your convenience store, put yourself in the mind of your customers. Think about how you want them to feel. When you have that figured out, do some research on color psychology and pick one that aligns with your brand.

Give Your Logo Personality

An icon is the simplest way of representing your company in a picture. An icon’s job is to give your logo personality and make it memorable to your customers. 

Some companies make an icon with the first letter of its brand name, animals, etc. As long as it makes sense with your company, its history, or the name — it will be effective. Take Wawa, for example. Wawa is a trendy convenience store chain in the Northeast region of the country. It has somewhat of a cult-like following, and the icon it uses is a goose. Yes, a goose. This is because the word “Wawa” is a Native American word meaning “goose.”

Think about your convenience store and visually represent it in the simplest way possible. If Wawa can conjure up a cult-like following with a goose, you’ll be able to find one that works for you.

Good Fonts Make Great Logos

It’s true — a good font paired with an icon can make a great logo. Fonts can make or break a logo, so think critically before choosing one.

There are two font families: serif and sans serif. Serif fonts have an extra stroke at the end of their letters, and sans-serif fonts do not. Serif fonts usually feel more mature and are often associated with heritage brands. In contrast, sans-serif fonts feel younger and future-focused. 

Many convenience stores have been around for a while, so it’s not unusual to see a serif font. However, the overwhelming majority of them use sans serif fonts.

It makes sense because convenience stores are often something customers drive-by, and sans serif fonts are easier to read. A hard to read logo could turn a customer away, especially if they only have a few seconds to decide on pulling over. 7-Eleven, the most popular convenience store globally, uses a sans-serif font in their logo — so it must be working for them. 

No great logo is complete without a good font, so when choosing a font for your logo, consider using a sans serif font.

Follow the steps in this guide to create an excellent logo for your convenience store, and you could very well be the next “big thing” in the convenience store industry.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC convenience store logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a convenience store logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed convenience store graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of convenience store logo displays your business name or just its initials in a stylized way using creative fonts and typography. 

After this, you’ll choose a color pallet and generate your choices.

3. Generate Convenience Store Logo Options

Our generator creates thousands of convenience store logos to choose from. Search through our numerous options and explore!

4. Customize Your Convenience Store Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Convenience Store Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our convenience store logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite convenience store logo design for your venture, you should conduct a trademark search to ensure that it is unique.

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps:

• Perform a reverse image search on Google.
• Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Convenience Store Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a convenience store logo, you can also add it to a QR code with our Free QR Code Generator.

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your convenience store logo, you can start building your brand and creating your website.

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your convenience store when using the color editor and creating your company brand with our logo maker. 

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these.

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.