Convenience Store Logo Maker

No Design Experience Necessary

Get your convenience store logo in minutes!


Brand Your Convenience Store With Our Free Online Logo Maker

TRUiC’s convenience store logo maker allows you to easily brand your company and create the best logo design for your business in just a few clicks. We generate thousands of logos in seconds until you find the best, professional looking logo for your business. 

Our convenience store logos are unique as they are based on icons, designs, and other assets created by our TRUiC designers paired with open-source graphics and fonts, so there are no legal issues for your business. 

Once you make your free logo and download your favorite design, it is yours to own and further customize for all your business needs. Whether you choose to edit it further or use it for your website, business cards, correspondence, or other brandable items, our user-friendly logo generator has got you covered so you can create a high-resolution, professional logo in just a few steps!

Don’t have a business idea or registered your business name yet? Visit our helpful guides on How to Start a Convenience Store or visit our How to Register a Business Name.

Creating Your Convenience Store Logo

If you want to be the next big thing in the convenience store industry, you’ve come to the right place. You’ll need a great logo to compete with companies like 7-Eleven, Wawa, and Speedway. Follow this guide to ensure your company’s logo has what it takes to stand out in this competitive industry.

Choose Colors Wisely

Color is critical to a great logo. The best logo designers often spend hours picking colors before even starting the design process. Choosing a color needs to be a calculated decision because of color psychology. 

Color psychology might sound intimidating, but it’s not. It’s a study that states different colors evoke emotions within the consumer. For example, consumers associate creativity with purple and blue with trust and stability.

With close to 4,000 locations in the country, Speedway is one of the most popular convenience stores in the US. It’s no surprise they have a great logo featuring the color red. Red is often associated with excitement and is very good at capturing the attention of the consumer. Speedway most likely chose red for its logo to excite the consumer about the company and make them want to return.

When designing a logo for your convenience store, put yourself in the mind of your customers. Think about how you want them to feel. When you have that figured out, do some research on color psychology and pick one that aligns with your brand.

Give Your Logo Personality

An icon is the simplest way of representing your company in a picture. An icon’s job is to give your logo personality and make it memorable to your customers. 

Some companies make an icon with the first letter of its brand name, animals, etc. As long as it makes sense with your company, its history, or the name — it will be effective. Take Wawa, for example. Wawa is a trendy convenience store chain in the Northeast region of the country. It has somewhat of a cult-like following, and the icon it uses is a goose. Yes, a goose. This is because the word “Wawa” is a Native American word meaning “goose.”

Think about your convenience store and visually represent it in the simplest way possible. If Wawa can conjure up a cult-like following with a goose, you’ll be able to find one that works for you.

Good Fonts Make Great Logos

It’s true — a good font paired with an icon can make a great logo. Fonts can make or break a logo, so think critically before choosing one.

There are two font families: serif and sans serif. Serif fonts have an extra stroke at the end of their letters, and sans-serif fonts do not. Serif fonts usually feel more mature and are often associated with heritage brands. In contrast, sans-serif fonts feel younger and future-focused. 

Many convenience stores have been around for a while, so it’s not unusual to see a serif font. However, the overwhelming majority of them use sans serif fonts.

It makes sense because convenience stores are often something customers drive-by, and sans serif fonts are easier to read. A hard to read logo could turn a customer away, especially if they only have a few seconds to decide on pulling over. 7-Eleven, the most popular convenience store globally, uses a sans-serif font in their logo — so it must be working for them. 

No great logo is complete without a good font, so when choosing a font for your logo, consider using a sans serif font.

Follow the steps in this guide to create an excellent logo for your convenience store, and you could very well be the next “big thing” in the convenience store industry.

1. Enter Your Business Name and Tagline

The TRUiC convenience store logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your logo.

2. Choose a Type of Logo Design, Font, and Color Scheme

When designing your logo, you’ll have to choose between having a logo with a graphic or a text only convenience store logo.

Option 1: Graphic

This type of logo displays your business name with a themed convenience store graphic that will be displayed in a few different layouts. The graphic will either sit next to your business name, or it will sit above it.

After choosing this, you’ll need to choose your favorite font style and color pallet to generate your first set of logo choices.

Option 2: Text 

This type of logo displays your business name or just the initials of your business name in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your logo choices.

3. Generate Logo Options

Our generator creates thousands of logos to choose from. Feel free to search through our numerous options and explore!

4. Customize Your Convenience Store Logo

Wonderful! You've found a logo you like; you can now customize it further by changing up the font and color for your convenience store logo. If you aren't happy with the changes you made, there is a reset button so that you never lose your original design.

5. Download Your Convenience Store Logo

Now that your logo is customized, you will go to our final step, downloading your logo. We make it hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our logo maker will provide you with a high-resolution logo in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

Our convenience store logo designs also come available for all social media platforms like YouTube, Instagram, Facebook, Google, and more.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite logo design for your business, you should conduct a trademark search to ensure that your logo design is unique. 

This step will ensure that your logo design is unique to your business and that once trademarked, no one will be able to use it. If you want to learn more about how to trademark your professional logo and ensure its availability, you can visit our guide on How to Trademark Your Business Brand.

Make sure to confirm that your new logo is completely unique by taking the following steps: 

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Get Your Domain and Start Creating Your Website

Now that you have your logo, you are ready to start building your brand and creating your website. GoDaddy's free website builder offers the best option for creating a professional website and is very user-friendly — even for beginners. Creating your own website is such a crucial and satisfying step for any new business owner.

Things to Consider When Picking a Logo

Your company logo can convey different meanings depending on the logo design you choose so try branding your company with a logo sporting symbols, icons, and/or fonts that clearly represents what you’re selling to your customers (e.g., use a coffee cup in the logo for a coffee shop).

Color Psychology - The colors in your business logo design can help define the mood of your business. Consider which color scheme will best represent your logo design when using the color editor and creating your company brand with our logo maker.

  • Warm colors such as red, orange, pink, brown, beige, and yellow are considered to be inviting or exciting.
  • Cool colors like blues, greens, and purples convey a relaxing mood in a brand relating to the ocean or a calming atmosphere. 
  • Black and white provide great contrast when branding your business and are easy to see and read. 

Accessibility - There are basic rules when it comes to creating an effective and accessible logo design. 

  • The font you choose should be easy for customers to read and recognize. 
  • Color contrast is vital for the readability of your business logo.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer; it’s like a visual metaphor for your logo design.

For example, a logo design for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. Or, if you own a computer store, you can create a logo design that has the icon of a computer, it can really be that simple.

Font style - Choosing the right font for a logo design is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a business such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Frequently Asked Questions

How soon can I use my free convenience store logo?

After creating your own logo, you can download it and use your new convenience store logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s convenience store logo generator to design your own logo and download it is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Deluxe.

What is the difference between copyright, trademark, and patent?

Copyright, trademark, and patent are all types of intellectual property (IP)  that do different things: 

Copyrights are often used by artists to protect their creative work; if someone copyrights their work (e.g., novel, song, etc.), they own the rights to be able to do what they want with it, from selling to recreating.

A trademark, according to the United States Patent and Trademark Office (USPTO), is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. Trademarks are commonly used for logos and slogans.

Patents are used to protect inventions and ideas. For instance, if someone creates a type of machine or tool, a patent can grant rights to the inventor so no one can use their invention/idea without permission.