Deli Logo Generator

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An icon that represents a deli business.

Brand Your Deli With Our Free Online Logo Generator

Delis are a staple of the community and are responsible for serving hundreds of hungry customers every week. Opening a deli is no easy task, especially with so many food options to choose from. However, having the right brand and marketing for your deli can help create life-long customers.

If you want to run a successful deli, you’ll need to design an exciting logo that attracts customers and is bold enough to be interpreted from afar. TRUiC’s deli logo maker can help you find the best design so you can focus on serving up great food instead of marketing. Having the right logo can do wonders to help your deli stand out from the competition, create lifelong customers, and solidify your brand.


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Learn more about this industry by checking out our How to Start a Deli guide or if you need help thinking of a name for your small business, try our Business Name Generator.

Creating Your Deli Logo

If you have a passion for serving people delicious food and would like to do so in a relaxed, casual environment, a deli is perfect. No matter what kind of food items you’d like to serve in your new deli, that business will need a memorable logo to represent it on the storefront, on the web, and beyond.

Designing your own logo from scratch can be a challenge, but we can look to existing businesses for helpful inspiration. Take notes on the three logos we have highlighted in this article and get started on building your own brand.

What Colors Are Appropriate for a Deli Logo?

As you think about the food served in a deli, you will quickly realize that many different colors are represented. Bread can be various shades of brown, tomatoes are red, lettuce and pickles are green, and on and on. You could even look to the yellow of the mustard for inspiration.

With so many options to pick from, what have our sample businesses chosen for their logo colors? Let’s take a look:

  • Dingfelder’s Delicatessen. A Seattle deli, Dingfelder’s steers clear of the color choice task altogether by sticking with a simple, all-white logo.
  • Chicago Deli Express. Going in a completely different direction, this business has several colors in its logo. The lettering of the business is red, green, and yellow, and there is also a sub sandwich with a variety of colors inside.
  • Katz Delicatessen. The logo for this iconic NYC business uses a black and white theme throughout the design.

In this set of examples, we have an interesting variety of styles. Dingfelder’s and Katz’s are quite similar from a color perspective, in that they stayed away from anything other than black or white. On the other hand, Chicago Deli Express uses an extremely colorful design, giving it a more modern vibe.

So, what kind of feeling do you want to establish for your business? Are you aiming for a traditional deli motif, with all of the classics on the menu? Going black and white might make a lot of sense. However, if you are taking a different approach and putting your twist on what a deli can be, maybe injecting some color will feel right.

Picking Deli Logo Icons and Symbols

There are plenty of options on the table for how you can design your deli icons and symbols. You could reference some of the foods you have available, like sandwiches, desserts, etc. Or, you could use a local landmark as a way to integrate your business into the community. Delis are often places for people to gather, after all, so this method is appealing.

Dingfelder’s avoids all symbols and icons and just writes out the name of the business. Chicago Deli Express uses a sub sandwich stuffed with meat and toppings above and to the right of the name of the business. Even though it’s just a drawing, the sandwich looks appealing and will encourage potential customers to see what’s available inside.

For Katz’s, the symbol of choice is a drawing of their iconic location on New York’s Lower East Side. The long and storied history of this business is tied to that location, so its inclusion in the logo is a natural fit. The logo immediately connects the business to the community, and it lets newcomers know that this deli is a valued part of the neighborhood.

Deli Logo Font Ideas

Finally, we need to discuss how you can pick the right font for your logo. As a deli, one of your main objectives should be to establish name recognition in your neighborhood, so everyone knows who you are. As far as your logo is concerned, that means the name should be prominently displayed and easy to read.

This is the case for all three of our examples. In fact, Dingfelder’s name is the entire logo, so there is nothing else to distract from building this identity. Katz’s Delicatessen is also displayed in clean, bold, block letters. For Chicago Deli Express, they have used colorful lettering and a font with an ‘80s vibe, but the name is again easy to read.

We hope this quick analysis of three existing delis helps you get started designing your own logo. You could go in a variety of directions with this project, but always keep in mind the main goals of establishing a brand and developing name recognition in the community. Good luck with this exciting project!

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC deli logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a deli logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed deli graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of deli logo displays your business name or just its initials in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your choices.

3. Generate Deli Logo Options

Our generator creates thousands of deli logos to choose from. Search through our numerous options and explore!

4. Customize Your Deli Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Deli Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our deli logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite deli logo design for your venture, you should conduct a trademark search to ensure that it is unique.

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps:

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Deli Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a deli logo, you can also add it to a QR code with our Free QR Code Generator

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your deli logo, you can start building your brand and creating your website. 

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your deli when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. 

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company.

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.


Why should I use TRUiC's Free Logo Maker?

TRUiC's user-friendly Online Logo Maker was created for entrepreneurs with little to no design experience. It's 100% free to use, doesn't require any personal information, provides users with a high-resolution file, and offers helpful steps for users to take after they download their unique design.

Do I own my deli logo design?

Yes — once you download a logo, it is yours to have for either personal or professional use.

What file format is my logo?

Once you create your deli logo, you can download it as both a high-resolution SVG file, which allows you to scale your design to any size without loss of quality, and as a PNG file for any of your social media accounts.

How do I make a logo?

One way is to have a professional designer make a logo for your brand. Another option is to use a tool like TRUiC's Logo Generator, which uses templates to help your company make a design.

Do I have to sign up for anything to get my deli logo?

No, there is no email sign-up of any kind. The TRUiC Logo Creator does not take any personal information; it is completely free with no strings attached.

How soon can I use my free deli logo?

You can download and use your new deli logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s deli logo generator is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your online logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Zazzle.