Food Truck Business Logo Generator

With so many food trucks out there, you need the right branding to reach and convert your target audience into customers. But, creating a logo that presents your offerings in their best light and captures your brand’s inviting feel can seem like a daunting task. The good news? TRUiC’s food truck logo maker can help you easily create a unique design to meet the specific needs of your company. 

In just a few clicks, this tool can provide you with thousands of professional logos from which to choose. The best part is it’s absolutely free and requires no design experience or personal information. Once finished, you can even download a high-resolution version and start branding your food truck today.

Creating Your Food Truck Business Logo

When you are trying to capture the attention of hungry people, especially during the lunch rush, a good food truck logo can mean the difference between stopping by to see what you have to offer or moving on to one of your competitors’ trucks. As a result, it is important to put some thought into your business’s logo design.

A business logo’s primary purpose is to indicate what field the company is in, and this logo effectively communicates what kind of food the truck sells. A good example is Taqueria & Pupuseria EL PASO, which features bold, red letters that resemble red peppers frequently used in Tex-Mex food. An image of a cactus on one side and a sombrero on the other symbolizes the American Southwest and Mexico. The green accent color provides contrast and is also the color of a pepper.

Keep reading to learn about more effective design tactics for food truck logos.

Colors in a Food Truck Business Logo

Color is one of the most important elements of any logo, as it conveys a particular message to viewers. The message you send should be consistent with your overall brand. Well-chosen logo colors can help people recognize your brand, which in turn will help you differentiate your food truck from others.

Red is a popular color in food truck logos, as it is eye-catching and can trigger the appetite. Red also stands for passion, and many food truck owners are passionate about the food they sell. Many food truck logos use blue and yellow as well. Blue can stand for trust, which you want to inspire in potential customers who may be wary of getting sick based on a bad experience at another food truck. Yellow is a cheerful color that signifies the joy and happiness people feel from eating good food.

Munchi Taqueria’s logo makes a powerful statement with a primarily red logo and white lettering. Yellow is also used in menu lettering near the logo, which on a food truck can almost be considered part of the logo itself.

Popular Icons and Symbols in Food Truck Business Logos

When designing your logo, consider using an icon or symbol that is consistent with your brand. An icon or symbol should enhance your company’s overall public image, have a clear meaning, and integrate well with the logo’s overall design.

Not all food trucks use icons or symbols in their logos. Those that do overwhelmingly use ones that somehow indicate the type of food they serve. Often, these icons and symbols can be quite literal. For example, Holy Crepes uses a picture of a crepe with wings and a halo. The symbol is cute and original. It also draws the eye down to the company’s name, which is displayed in a fancy yet easy-to-read script font below the crepe. Finally, it adds a bit of intrigue and helps draw in potential customers.

The Top Font Styles for a Food Truck Business Logo

The right font is key to making consumers turn their heads - especially for food trucks. Bold and clear lettering is always a good place to start.

Some food trucks choose a sans-serif font, which can be considered more modern and businesslike. However, others choose serif or script fonts that are more decorative. One is not necessarily better than the other; it depends on the mood you are trying to convey with your food truck logo. A good example of a logo that uses both sans-serif and script fonts is Cameron’s Seafood. The company’s name is displayed in a fancy red-and-white script font. It does not use an icon or symbol, instead opting for the tagline “Quality First” directly below the name in a sans-serif font. The two fonts complement each other and add visual interest.

Whatever logo design you choose, select one that will resonate with the customers you are trying to reach and help people remember your food truck the next time they are hungry.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC food truck business logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a food truck logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed food truck business graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of food truck logo displays your business name or just its initials in a stylized way using creative fonts and typography. 

After this, you’ll choose a color pallet and generate your choices.

3. Generate Food Truck Logo Options

Our generator creates thousands of food truck business logos to choose from. Search through our numerous options and explore!

4. Customize Your Food Truck Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Food Truck Business Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our food truck logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite food truck logo design for your venture, you should conduct a trademark search to ensure that it is unique. 

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps: 

• Perform a reverse image search on Google.
• Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Food Truck Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a food truck logo, you can also add it to a QR code with our Free QR Code Generator.

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your food truck business logo, you can start building your brand and creating your website.

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your food truck business when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. 

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.