Gas Station Logo Generator

Despite the near-universal need for fuel, it can be difficult for gas stations to stand out above the big names. If you’re looking for the best logo design for your station, the right visual may really help you stand out from the crowd. 

While gas stations are often about convenience and necessity, a good logo makes it easier for drivers to recognize your brand (and reinforce your reputation). TRUiC’s gas station logo maker can help you get started. No matter where you’re located and what kind of amenities your gas station offers (e.g., a car wash, a snack store, etc.), the right design can give customers a reason to choose you. 

Creating Your Gas Station Logo

Gas stations are part of the billion-dollar oil industry. In this industry, there is a lot of competition so owners must take their brand strategy seriously. 

Successful logos take into consideration various elements like colors, icons, and fonts. In this guide, we will help you create a memorable logo. 

Popular Colors Used in Gas Station Logos

Think of your favorite gas station to fill your car up at. Now think of their logo. In most cases, the first thing that comes to mind is the color. 

Color grabs the consumer's attention and makes the consumer feel a specific way. This is known as “color psychology,” in which certain colors elicit certain emotions. Blues are very calming, while reds are robust and noticeable. 

British Petroleum (BP) is known for its research on alternative energy. They make an effort to be environmentally forward. Therefore, it makes sense why they use the color green in their logo, as green represents grace, harmony, and the color of the earth. 

When picking colors for a logo, it's essential to think about what colors you like and what colors work together. However, it's also vital to know the color psychology behind each one you choose and how it will make consumers feel.

The Most Used Icons & Symbols in Gas Station Logos

Icons and symbols give your logo personality. They take the brand name, represent it visually, and help the consumer remember the brand. Think of the consumer's brain as real estate — you want to buy up as much of it as possible. Icons help you do that.

For example, Shell has a great logo because it stays remembered and is easy to recognize when you’re driving down the road. It is simple, effective, and represents the company's name in the simplest way possible—it's a seashell. 

Shell's logo became so synonymous with the brand that in 1999 they removed their name from the logo. When thinking of icons and symbols for your brand, take inspiration from household brands like Shell and think about the simplest way to convey your message.

Top Fonts Found in Gas Station Logos

Fonts can be one of the more fun parts of logo creation. It is important to pick the right font. A font determines the look and feel of the logo. That is why it's so essential to make a calculated decision when choosing a font.

There are two main types of fonts: serif and sans serif. Serif fonts, like Times New Roman, have extra strokes at the end of letters, while sans-serif fonts do not. Gasoline company logos feature sans serif fonts, because they look and feel modern. In turn, this helps the brand feel modern, though ironically many of these companies are hundreds of years old. 

A recognizable logo in the gasoline industry that features a sans serif font is Exxon. The crossed X’s in the logo are simple but would be hard to accomplish cleanly with a serif font. As a result, the easy-to-read sans-serif font makes the crossed X’s eye-catching.

If you find a sans-serif font you like, try manipulating it to match your brand and enhance your overall logo.

Conclusion

Think about the best colors, fonts, and what type of picture you want to impress in the mind of your public when coming up with the perfect gas station logo. Remember, it is important to stay recognizable, yet still, communicate that you are a gas station.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC gas station logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a gas station logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed gas station graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of gas station logo displays your business name or just its initials in a stylized way using creative fonts and typography. 

After this, you’ll choose a color pallet and generate your choices.

3. Generate Gas Station Logo Options

Our generator creates thousands of gas station logos to choose from. Search through our numerous options and explore!

4. Customize Your Gas Station Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Gas Station Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our gas station logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite gas station logo design for your venture, you should conduct a trademark search to ensure that it is unique. 

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps: 

• Perform a reverse image search on Google.
• Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Gas Station Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a gas station logo, you can also add it to a QR code with our Free QR Code Generator. 

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your gas station logo, you can start building your brand and creating your website.

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your gas station business when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these.

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.