Ice Cream Truck Business Logo Maker

No Design Experience Necessary

Get your ice cream truck business logo in minutes!


Brand Your Ice Cream Truck Business With Our Free Online Logo Maker

TRUiC’s ice cream truck business logo maker allows you to easily brand your company and create the best logo design for your business in just a few clicks. We generate thousands of logos in seconds until you find the best, professional looking logo for your business. 

Our ice cream truck business logos are unique as they are based on icons, designs, and other assets created by our TRUiC designers paired with open-source graphics and fonts, so there are no legal issues for your business. 

Once you make your free logo and download your favorite design, it is yours to own and further customize for all your business needs. Whether you choose to edit it further or use it for your website, business cards, correspondence, or other brandable items, our user-friendly logo generator has got you covered so you can create a high-resolution, professional logo in just a few steps!

Don’t have a business idea or registered your business name yet? Visit our helpful guides on How to Start an Ice Cream Truck Business or visit our How to Register a Business Name.

Creating Your Ice Cream Truck Business Logo

Opening up a new ice cream truck business is an exciting time for an entrepreneur. Thanks to the food truck boom in the past few years, ice cream trucks can reach profitability much faster than before, and now, you don’t even need to drive through neighborhoods, as the customers will come right to you.

One thing that will set your ice cream business apart from your competitors will be a solid branding strategy, and creating a standout logo is a critical piece of that strategy. A good logo helps to establish familiarity, show what your brand stands for, and with the use of associated symbols and styles, allows potential customers to quickly understand what is it your ice cream truck offers. Whether you’re ready to be the next Big Gay Ice Cream or Mister Softee, we’ve got you covered when it comes to creating the perfect logo for your business.

Colors Used 

Your branding strategy will depend on your target customer, as different demographics will gravitate towards different color schemes. If you plan to target children, stick to traditional colors like reds, blues, and greens. If, however, you plant to target an audience that is older, utilizing bright neons like pinks and yellows can get your business noticed at the food truck rodeo. 

Popular Icons and Symbols

The most popular symbol we’ve seen when it comes to ice cream trucks is the iconic soft-serve ice cream in a cone. The swirled ice cream is classic for a reason: it quickly conveys what a customer can expect when patronizing your business. If you want to be a little more unique, though, consider utilizing treats that customers will associate with customizing their ice cream like sprinkles, candy, or fruit. For example, a banana could signal a banana split.

The Top Font Styles Used

Decorative fonts are a great way to convey whimsicality and appeal to children, so look for font styles that have a cursive feel to them (but are still easily legible). If you’re planning to target a more mature audience, then stick to more classic fonts that have less flourish and flair.

No matter what sort of demographic you plan to target, having a solid branding strategy with a well-defined logo will help set your business apart. Good branding creates an opportunity for your customers to quickly recognize your ice cream truck from your competitors which will allow your business to generate profit more quickly and grow into the next ice cream truck empire.

1. Enter Your Business Name and Tagline

The TRUiC ice cream truck business logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your logo.

2. Choose a Type of Logo Design, Font, and Color Scheme

When designing your logo, you’ll have to choose between having a logo with a graphic or a text only ice cream truck business logo.

Option 1: Graphic

This type of logo displays your business name with a themed ice cream truck business graphic that will be displayed in a few different layouts. The graphic will either sit next to your business name, or it will sit above it.

After choosing this, you’ll need to choose your favorite font style and color pallet to generate your first set of logo choices.

Option 2: Text 

This type of logo displays your business name or just the initials of your business name in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your logo choices.

3. Generate Logo Options

Our generator creates thousands of logos to choose from. Feel free to search through our numerous options and explore!

4. Customize Your Ice Cream Truck Business Logo

Wonderful! You've found a logo you like; you can now customize it further by changing up the font and color for your ice cream truck business logo. If you aren't happy with the changes you made, there is a reset button so that you never lose your original design.

5. Download Your Ice Cream Truck Business Logo

Now that your logo is customized, you will go to our final step, downloading your logo. We make it hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our logo maker will provide you with a high-resolution logo in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

Our ice cream truck business logo designs also come available for all social media platforms like YouTube, Instagram, Facebook, Google, and more.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite logo design for your business, you should conduct a trademark search to ensure that your logo design is unique. 

This step will ensure that your logo design is unique to your business and that once trademarked, no one will be able to use it. If you want to learn more about how to trademark your professional logo and ensure its availability, you can visit our guide on How to Trademark Your Business Brand.

Make sure to confirm that your new logo is completely unique by taking the following steps: 

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Get Your Domain and Start Creating Your Website

Now that you have your logo, you are ready to start building your brand and creating your website. GoDaddy's free website builder offers the best option for creating a professional website and is very user-friendly — even for beginners. Creating your own website is such a crucial and satisfying step for any new business owner.

Things to Consider When Picking a Logo

Your company logo can convey different meanings depending on the logo design you choose so try branding your company with a logo sporting symbols, icons, and/or fonts that clearly represents what you’re selling to your customers (e.g., use a coffee cup in the logo for a coffee shop).

Color Psychology - The colors in your business logo design can help define the mood of your business. Consider which color scheme will best represent your logo design when using the color editor and creating your company brand with our logo maker.

  • Warm colors such as red, orange, pink, brown, beige, and yellow are considered to be inviting or exciting.
  • Cool colors like blues, greens, and purples convey a relaxing mood in a brand relating to the ocean or a calming atmosphere. 
  • Black and white provide great contrast when branding your business and are easy to see and read. 

Accessibility - There are basic rules when it comes to creating an effective and accessible logo design. 

  • The font you choose should be easy for customers to read and recognize. 
  • Color contrast is vital for the readability of your business logo.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer; it’s like a visual metaphor for your logo design.

For example, a logo design for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. Or, if you own a computer store, you can create a logo design that has the icon of a computer, it can really be that simple.

Font style - Choosing the right font for a logo design is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a business such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Frequently Asked Questions

How soon can I use my free ice cream truck business logo?

After creating your own logo, you can download it and use your new ice cream truck business logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s ice cream truck business logo generator to design your own logo and download it is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Deluxe.

What is the difference between copyright, trademark, and patent?

Copyright, trademark, and patent are all types of intellectual property (IP)  that do different things: 

Copyrights are often used by artists to protect their creative work; if someone copyrights their work (e.g., novel, song, etc.), they own the rights to be able to do what they want with it, from selling to recreating.

A trademark, according to the United States Patent and Trademark Office (USPTO), is a word, phrase, symbol, and/or design that identifies and distinguishes the source of the goods of one party from those of others. Trademarks are commonly used for logos and slogans.

Patents are used to protect inventions and ideas. For instance, if someone creates a type of machine or tool, a patent can grant rights to the inventor so no one can use their invention/idea without permission.