Motorcycle Shop Logo Generator

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An icon that represents a motorcycle shop business.

Brand Your Motorcycle Shop With Our Free Online Logo Generator

If you want your motorcycle shop to outrace the competition, you need to brand your business in a way that appeals to your target audience. As the main visual component of your brand, your logo plays a vital role in connecting your motorcycle shop with customers. 

Without prior design experience, many entrepreneurs struggle to create a logo that is effective and authentic to their brand. TRUiC’s motorcycle shop logo maker is an AI-driven tool that is quick and simple to use. In just a few seconds, you can access thousands of possible logos with no design experience or personal information required. Learn more or try it for free now.


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Learn more about this industry by checking out our How to Start a Motorcycle Shop guide or if you need help thinking of a name for your small business, try our Business Name Generator.

Creating Your Motorcycle Shop Logo

Branding a new business can be one of the most integral steps to ensure that your venture is successful. When you’re opening a motorcycle shop, you’re probably more interested in securing the perfect location for your endeavor or shopping for inventory.

Creating a logo isn’t always a priority for a new business owner, but the graphic design of your branding can make or break the best of startups.

You always have the option of hiring a professional designer, but that can get expensive at a time when startup capital is at a premium. So, it’s a good idea to understand some design basics and standards for your target market of motorcycle enthusiasts.

When someone mentions Harley-Davidson, you can’t help but envision their iconic orange and black logo. Ultimately, the most successful businesses have iconic brand recognition that represents the company’s strengths and values.

Designing a Motorcycle Shop Logo

While some basic design rules are universal, it's important to incorporate industry-specific components that represent what your shop brings to the world of motorcycles.

Your first step in the design process should be to determine the unique flavor or personality you want your business to have. For example, will your shop be a sort of raw, gritty ode to the classic American motorcycle, or are you going for the minimal, fast-paced feel of the contemporary sports bike?

Determining how you want consumers to see your shop can go a long way in helping you decide on a more precise logo direction. It also allows you to make more informed decisions about your choice of color, font, and other symbols or icons.

Color Palette

You’re certainly not required to choose a color palette traditionally associated with motorcycle advertising. However, when you use colors that people typically associate with motorcycle brands they already know, they’re more likely to quickly and easily identify your type of business.

Typically, we associate motorcycle iconography, branding, and logos, with simple but dramatic black, gray, and white combinations reminiscent of a checkered flag (like Motoworks Chicago). Some businesses, such as MotorCity Power Sports, add a small pop of color like a deep red to evoke a trendy, nostalgic feel.

If you use colors that are entirely inconsistent with what customers are likely to expect from a bike shop, they may decide to choose a place that feels more comfortable and fits an image familiar to them.

Font Style

You may be surprised to know that even the style of lettering or typeface you choose for a logo impacts your business’ success. In choosing a font, you want to think about the atmosphere you want to communicate to a potential customer. Whether you want to be perceived as a fun, casual neighborhood shop or a sleek, high-end business, your logo’s typeface should resonate with your brand.

Style-wise, think about the fonts you typically see in bike-related advertising. Most of the top logos in the motorcycle industry use bold, all-caps lettering to convey strength. Any font associated with an iconic shop or manufacturer can trigger immediate brand awareness for a customer, whether it’s the gothic, block font style of Harley Davidson or the more modern, speed-inspired typeface of the contemporary Ducati logo.

There are countless font styles available, but they typically fall into a couple of broader types. Serif fonts feature an additional stroke at the end of a letter’s stem (sometimes called the foot of a letter). Sans-serif fonts lack the extra stroke.

Serif fonts tend to evoke tradition, history, reliability, and safety, whereas sans-serif fonts communicate a more modern, contemporary, and clean image.

Keep in mind the importance of readability. It doesn’t do you any good to create a logo that people can’t read or understand. You can test readability by setting the font to 10-point. If you can still read it easily at a small size, it should be sufficient for a logo.


Whether you are catering to a classic, hardcore biker or a sportier motorcycle enthusiast, some icons are almost universally recognized as motorcycle symbols.

For the most part, these symbols inspire feelings of strength, power, and fearlessness. For example, skulls and flames are popular imagery found in motorcycle marketing to represent bravery in the face of danger.

Some logos, like Custom Motorcycle Addiction, take their inspiration from old school biker club emblems that were prominently displayed on the jackets of club members, like the Hells Angels.

Patriotism is also a hallmark of the motorcycle community, and symbols that celebrate America’s uniquely independent spirit are also popular in motorcycle shop logo design.

Designing a logo for your new business shouldn’t be a chore. Knowing what will likely work best in terms of color, font, and symbols can help you create a unique logo that communicates an authentic feel and represents you and your business with style.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC motorcycle shop logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a motorcycle shop logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed motorcycle shop graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of motorcycle shop logo displays your business name or just its initials in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your choices.

3. Generate Motorcycle Shop Logo Options

Our generator creates thousands of motorcycle shop logos to choose from. Search through our numerous options and explore!

4. Customize Your Motorcycle Shop Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Motorcycle Shop Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our motorcycle shop logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite motorcycle shop logo design for your venture, you should conduct a trademark search to ensure that it is unique. 

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps: 

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Motorcycle Shop Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a motorcycle shop logo, you can also add it to a QR code with our Free QR Code Generator.

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your motorcycle shop logo, you can start building your brand and creating your website.

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your motorcycle shop business when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these.

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.


Why should I use TRUiC's Free Logo Maker?

TRUiC's user-friendly Online Logo Maker was created for entrepreneurs with little to no design experience. It's 100% free to use, doesn't require any personal information, provides users with a high-resolution file, and offers helpful steps for users to take after they download their unique design.

Do I own my motorcycle shop logo design?

Yes — once you download a logo, it is yours to have for either personal or professional use.

What file format is my logo?

Once you create your motorcycle shop logo, you can download it as both a high-resolution SVG file, which allows you to scale your design to any size without loss of quality, and as a PNG file for any of your social media accounts.

How do I make a logo?

One way is to have a professional designer make a logo for your brand. Another option is to use a tool like TRUiC's Logo Generator, which uses templates to help your company make a design.

Do I have to sign up for anything to get my motorcycle shop logo?

No, there is no email sign-up of any kind. The TRUiC Logo Creator does not take any personal information; it is completely free with no strings attached.

How soon can I use my free motorcycle shop logo?

You can download and use your new motorcycle shop logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s motorcycle shop logo generator is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your online logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Zazzle.