Running Store Logo Generator

To attract runners and other athletes, your store specializes in providing gear and equipment. When selecting a logo, it's essential to consider your target audience and how they might perceive the style. Are you a running store for all runners? Do you cater to more hardcore athletes?

TRUiC’s running store logo maker can help you with those questions. Simply enter your business name and choose your style preferences to receive a variety of unique designs that you can customize to your liking.

Creating Your Running Store Logo

Ready to launch a new store that caters to runners in your area? Runners are one of the most passionate demographics when it comes to products, so finding a foothold in this industry can create a profitable business quickly.

But if you want your business to be the next Fleet FeetⓇ or Road Runner SportsⓇ, then you’ll need to set yourself up for success by creating a solid brand strategy behind your business that includes a well-defined color palette and strong logo design.

If graphic design isn’t your strong suit, we’re here to help. Here are a few tips and ideas for creating a great running store logo design.

Popular Colors in Running Store Logo Design

Utilizing color psychology in your branding can be a great way to create subconscious associations for your business with customers.

Warm colors like red, orange, and yellow have associations with passion, energy, and urgency. Consider using warm colors if you want your customers to have a sense of fast results and want to deal with passionate, knowledgeable sales associates.

Cool colors like blue, purple, or green have associations with comfort and serenity. Consider using cool colors if you want your customers to feel your store is the one-stop-shop for running and can expect a patient and non-judgemental staff (which is especially great if you’re planning to target new runners).

Common Images in Logos for a Running Store

If you’d like to have a little imagery in your logo design, use icons and symbols that are related to the running industry. Icons of shoes, silhouettes of runners, or even more abstract images like swishes of wind all have strong associations with running and specialty stores like yours.

Trending Font Styles in Running Store Logos

Fonts, like colors, have their own subconscious associations that need to be considered when creating a new logo.

If you’re planning to cater to a primarily older demographic of runners, consider using more traditional serif fonts like Garamond, Georgia, or Times New Roman.

Sans-serif style fonts like Calibri, Futura Light, or Verdana are more suited to a younger demographic, or if you plan to utilize a lot of technology in servicing your customers to find their perfect running shoe.

If you plan to offer a bespoke or customized service in your store, consider using script fonts in your logo as these have associations with artisanal or one-of-a-kind products and services.

Do some research ahead of time as to who your ideal customer will be and their preferences when it comes to design. Doing this before committing to a logo will help ensure your brand appeals to the right customer and sets you on the path to profitability.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC running store logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a running store logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed running store graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of running store logo displays your business name or just its initials in a stylized way using creative fonts and typography. 

After this, you’ll choose a color pallet and generate your choices.

3. Generate Running Store Logo Options

Our generator creates thousands of running store logos to choose from. Search through our numerous options and explore!

4. Customize Your Running Store Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Running Store Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our running store logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite running store logo design for your venture, you should conduct a trademark search to ensure that it is unique.

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps:

• Perform a reverse image search on Google.
• Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Running Store Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth. 

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a running store logo, you can also add it to a QR code with our Free QR Code Generator. 

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your running store logo, you can start building your brand and creating your website. Creating your own website is a crucial and oftentimes satisfying step for any new business owner — and it's easier than you may think.

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your running store when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these.

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company.

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.