Swim School Logo Generator

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An icon that represents a swim school business.

Brand Your Swim School With Our Free Online Logo Generator

If you’ve decided to open a swim school in your community, one of the first decisions you’ll need to make is the type of students you want to attract. Are you going to be aiming at a swim school for adults, or will you focus primarily on teaching children? Perhaps you want to offer both group and individual lessons. These decisions will impact the creation of brand elements such as your logo.  

Your logo is the visual representation of your brand in the minds of your prospective customers, so you want to ensure it includes all the elements they’ll be looking for but is also unique and stands out from your competitors. TRUiC’s swim school logo generator will help you quickly and easily determine the best logo design for your new business. 


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Learn more about this industry by checking out our How to Start a Swim School guide or if you need help thinking of a name for your small business, try our Business Name Generator.

Creating Your Swim School Logo

Running a swim school allows you to connect with your local community through athleticism and education. But, you’ll need an appealing logo in order to attract the right types of students.

The most important factor to consider while designing your swim school logo is the type of students you want to teach. If your school caters to children, adults, or even animals, your logo should target that specific audience. You wouldn’t teach an adult to swim the same way you’d teach a child, so don’t market your business for children if you want to teach older students.

Common Swim School Logo Colors

The most common colors found in swim school logos include blue, white, and orange because people often associate these colors with water and swimming. If your swim school caters to adults, you can use similar colors in your logo. Just try to use a bit less variety and stick to one or two colors.

Goldfish Swim School® provides a good example of a logo designed for children. It uses blue, white, and orange without any significant contrast. These colors not only imbue the logo with energy but also make it appealing to a young demographic.

Popular Swim School Logo Graphics

The most popular graphical elements in swim school logos relate to water or swimming. Some swim schools even add fish, sharks, or school imagery to their logos to ensure they’ll appeal to children.

Ultimately, the shapes or icons you use in your logo should relate to the type of students you teach. For example, the Swimtastic Swim School logo features a young fish wearing a graduation cap to symbolize children successfully learning how to swim. These graphics also make the school seem inviting and welcoming to kids.

Top Font Styles for Swim School Logos

Choosing a font style represents the final decision you must make as you design your logo. Fonts provide another opportunity to target your logo to a specific demographic. Large, bubbly fonts with rounded edges can help your logo appeal to children, while plain fonts tend to attract a more mature demographic.

Goldfish Swim School’s logo appropriately uses a bubbly font because the school caters to children. In contrast, the SwimLabs Swim School logo uses a plain, professional font because the school targets several different types of students. If your swim school caters to students of any age, you’ll have a bit more freedom in choosing an appropriate font.

The best logo for your swim school is one that connects with your target audience and sets the tone for your brand. With these brand examples in mind, consider what makes your swim school unique and use those ideas to create a logo that really stands out.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC swim school logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a swim school logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed swim school graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of swim school logo displays your business name or just its initials in a stylized way using creative fonts and typography

After this, you’ll choose a color pallet and generate your choices.

3. Generate Swim School Logo Options

Our generator creates thousands of swim school logos to choose from. Search through our numerous options and explore!

4. Customize Your Swim School Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Swim School Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our swim school logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite swim school logo design for your venture, you should conduct a trademark search to ensure that it is unique. 

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps: 

  • Perform a reverse image search on Google.
  • Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Swim School Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a swim school logo, you can also add it to a QR code with our Free QR Code Generator.

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your swim school logo, you can start building your brand and creating your website.

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

Find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your swim school when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these.

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.


Why should I use TRUiC's Free Logo Maker?

TRUiC's user-friendly Online Logo Maker was created for entrepreneurs with little to no design experience. It's 100% free to use, doesn't require any personal information, provides users with a high-resolution file, and offers helpful steps for users to take after they download their unique design.

Do I own my swim school logo design?

Yes — once you download a logo, it is yours to have for either personal or professional use.

What file format is my logo?

Once you create your swim school logo, you can download it as both a high-resolution SVG file, which allows you to scale your design to any size without loss of quality, and as a PNG file for any of your social media accounts.

How do I make a logo?

One way is to have a professional designer make a logo for your brand. Another option is to use a tool like TRUiC's Logo Generator, which uses templates to help your company make a design.

Do I have to sign up for anything to get my swim school logo?

No, there is no email sign-up of any kind. The TRUiC Logo Creator does not take any personal information; it is completely free with no strings attached.

How soon can I use my free swim school logo?

You can download and use your new swim school logo immediately.

How much does it cost to create a logo using TRUiC's Logo Generator?

Using TRUiC’s swim school logo generator is completely free, with no email sign ups and no strings attached.

Once you’ve downloaded your online logo, you can use it for any commercial or personal purposes. We recommend getting marketing and promotional materials, like business cards through Zazzle.