Instagram QR Code Generator for Your Small Business
Incorporating an Instagram QR code into your business can be a wise decision because — from a social media marketing standpoint — the increased traffic that will be generated can very easily be translated into increased advertising power and revenue.
In this guide, we take a look at how you can create your very own Instagram QR codes by using our QR code generator, explore why you may want to do so, and consider how you can incorporate them into your business to reap the most lucrative results.
How Does an Instagram QR Code Work?
An Instagram QR code allows users to scan it in order to automatically be directed to a specific Instagram profile. This means they do not have to independently find any business’s or influencer’s Instagram profile.
One of the most obvious benefits of using Instagram QR codes is that they ensure that users will find the correct profile account.
Since most businesses are not verified on the platform, this is a free and easy way to avoid any concern over duplicate names or fake profiles that could intercept your traffic.
Other benefits of using Instagram QR codes include:
- Increased revenue
- Increased conversions
- Increased lead generations
- Broader access to your audience
What Is a QR Code?
A QR code, or quick response code, is a type of unique barcode that is created for devices like smartphones to scan and read. It’s easy to embed almost any type of information into a QR code — from letters and digits to phone numbers and URL links. That’s what makes them so versatile, especially for small business owners.
Unlike standard barcodes — which can only read information in one direction — QR codes can read in two (i.e., top to bottom and right to left.). This means that they are much better for storing large amounts of data.
QR codes can be used to track products and information in logistical operations. Since most consumers have phones with built-in QR readers, they are also great for advertising campaigns.
Having access to a trouble-free way to create your own distinct QR code can help you keep things running smoothly.
How Do I Use an Instagram QR Code for My Instagram Account?
Instagram QR codes can be used to increase the amount of traffic that is directed towards your Instagram profile.
This is highly beneficial for several reasons, including the fact that higher user engagement levels and more followers generally translate into more lucrative sponsored deals and affiliate content.
Tip: According to Statista, Instagram is used primarily by young adults aged between 18 and 34 years old. Before using QR codes to drive traffic towards your profile, make sure that your target demographic is active on the platform.
Increase Your Followers
Since your Instagram profile will receive more traffic, you will also likely see an increase in the total number of people that are following you. You can then use this to negotiate lucrative sponsored deals or affiliate content and advertise your own products more successfully.
Of course, the extent of this will depend on how well you have set up your Instagram account.
Engage With Your Audience
The increased traffic that will be directed towards your Instagram account will mean that you will have a chance to interact with a larger portion of your audience. This can keep your customers engaged with your brand and lead to increased brand loyalty in the long term.
Expand Your Reach
Since Instagram QR codes can be printed and used physically as well as digitally (e.g., product packaging, flyers, brochures, receipts, etc.), they can be very helpful for expanding the number of people that your marketing campaigns reach.
How to Create an Instagram QR Code
With our free QR code generator, it’s never been easier to make your own personalized QR code. Follow these six simple steps to have your own specialty code in no time.
How to Use the TRUiC Instagram QR Code Generator:
- In the “Enter Content” area, fill in all the necessary information. This will include your full name, contact details, work position, and address.
- Click “Set Colors” to customize and choose the foreground and background colors of your QR code. Be sure to choose colors that align with your company and branding.
- Within the “Add Logo Image” section, upload your logo and click the “Upload Logo” button once you’ve made your selection. Don’t have a logo yet? Check out our free logo generator.
- At the bottom, in “Customize Design,” choose your preferred weight and style for the final barcode.
- Finally, click “Create QR Code” to instantly generate your very own code with your personalized logo, color scheme, and connected content. Click “Download” to save and begin sharing with customers, clientele, employees, and more!
Frequently Asked Questions
Can I scan QR codes without an app?
Generally, yes. However, this will depend on how up-to-date your phone is, as well as what type of phone you own. For example, iOS 11 or later comes with a built-in QR code reader, and Android 9 (Pie) or later comes with built-in QR codes as a result of integrating with Google Lens.
If your phone does not have a built-in QR code reader, you can download a QR code reading app from your device’s app store.
Is making an Instagram QR code easy?
Yes, making any QR code using our QR code generator is extremely easy.
After entering your Instagram profile’s URL, all you will need to do is customize your QR code so that it is reflective of your brand. You can do this by:
- Adding your logo
- Choosing the most relevant combination of colors
- Choosing your preferred QR code shape
How expensive is making an Instagram QR code?
This will depend on whether you create a static or a dynamic QR code, as well as what QR code generator you use.
In TRUiC, all of our customizable QR codes are provided entirely for free, meaning that they are available to all businesses regardless of their budget.
Do I need to be verified to use an Instagram QR code?
No. Our QR code generator is open to everyone, regardless of the size or eminence of their business.
How can I make money on Instagram?
You can make money on Instagram in one of four ways:
- Making sponsored posts and/or stories
- Becoming affiliates
- Opening their own online store
- Getting paid directly through Instagram’s “Bonuses” feature
Note that you do not need to have a very large pool of followers in order to be profitable on Instagram. Generally, smaller influencers (i.e., those with less than 10,000 followers) tend to receive a better ROI because they have a much more engaging and active audience.
For more information, see our guide on making money as an Instagram influencer.
When were QR codes invented?
QR codes were initially invented over two decades ago by Masahiro Hara from a Japanese automotive company called Denso Wave.
The initial design for QR codes was heavily influenced by the black and white pieces of a Go board — a traditional Chinese board game.
The initial purpose of QR codes was to track vehicles during the company’s manufacturing process. They have since been used for a lot more than that.