Last Updated: February 16, 2024, 1:29 pm by TRUiC Team

LegalZoom vs. Tailor Brands 2024


Tailor Brands and LegalZoom are both popular options for LLC formation services. However, there are some key differences between these two providers that are important to understand when you are choosing which company to use. 

LegalZoom is an established LLC formation and legal services provider. Its services are more expensive than most, but for entrepreneurs who are likely to need legal assistance, using LegalZoom might make sense. However, if you are just looking for basic LLC formation services, there are more affordable options out there.

Tailor Brands is newer to the scene, but it offers unique branding tools beyond LLC formation that are worth paying attention to. Its Elite package is our favorite premium, all-in-one package for entrepreneurs who want to establish an online presence.  

Recommended: Use LegalZoom to launch your LLC. Packages start at $0 + State Fees.

LegalZoom logo above 3.6 stars and Tailor Brands logo above 4.5 stars.

LegalZoom vs. Tailor Brands: Which Is Right for Your Business?

Our Approach:

When we started comparing LegalZoom and Tailor Brands, we focused on three main questions for our review:

  • Is it a good deal?
  • Is there a better deal?
  • Who uses this LLC service and how did they review their experience?

We analyzed the LLC formation services’ overall value, customer reviews, customer service, included features, and ease of use to determine which company is best for you and your business.

Quick Comparison:

1. Choose Tailor Brands if: You want to quickly establish an online presence and are interested in building a strong brand. 

Tailor Brands is a unique LLC formation service that offers powerful AI-driven branding tools unlike the competition. It’s the provider we recommend for small businesses that want more than just LLC formation services. Tailor Brands’ Elite plan ($199 + state fees) costs a premium, but it’s an investment in the future of your business. 

The company offers three different plans, but we steer our readers to the Elite Plan because it’s where Tailor Brands really shines. For entrepreneurs that want a more budget-friendly option, we recommend Northwest Registered Agent. Tailor Brands does have a $0 LLC formation package that doesn’t include any other services apart from LLC formation. 

If you are ready to invest in branding and establish an online presence, we highly recommend Tailor Brands’ Elite Plan

Tailor Brands

Tailor Brands provides the best premium, one-stop shop package for entrepreneurs to form an LLC and build their online presence.

2. Choose LegalZoom if: You expect to need ongoing legal services for your business and you don’t mind paying a premium for your LLC formation. 

LegalZoom has helped plenty of businesses form LLCs and has developed a respected reputation in the industry. It’s also somewhat unique in offering a range of legal resources and services for entrepreneurs (with the exception of Rocket Lawyer, whose packages we prefer over LegalZoom). 

The cost for LegalZoom’s LLC formation service is quite a bit higher than Tailor Brands’ basic package and much higher than our budget favorite, Northwest. We recommend using either of these services over LegalZoom if you just need LLC formation because both offer something similar for less. However, if you know you will need help with legal concerns, LegalZoom might be a good fit for you.

3. Explore your options: All things considered, there are some other options to start your business in a fast, affordable, and reliable way.

For instance, if you’re searching for basic LLC formation service and are on a budget, we recommend our top-rated LLC service, Northwest.

If you are specifically looking for a company that offers ongoing legal services past LLC formation, we recommend checking out our Rocket Lawyer New Business Bundle.

Need more details? Read on for a more in-depth breakdown of our Tailor Brands vs LegalZoom LLC services comparison.

LLC Packages: Tailor Brands vs. LegalZoom

The Tailor Brands’ package we recommend is its Elite package because it’s where the company really stands out. In this comparison, we are going to look at LegalZoom’s basic package and compare it to Tailor Brands’ Elite package.

LLC Formation: Plan Comparison

LegalZoom vs Tailor Brands Side by Side Comparison

Please note that the service costs for each plan do not include the state filing fees which vary by state.


LegalZoom is one of the most recognizable names in the LLC formation space, offering excellent customer service and packages for all types of needs.

LegalZoom vs. Tailor Brands: Customer Reviews

LegalZoom is used by entrepreneurs who:

  • Expect to use the various legal resources and services offered by LegalZoom
  • Don’t mind waiting 30 days for their order to be processed
  • Want to use a well-established company for their LLC formation
  • Are less focused on branding, website development, and an online presence

Here are some verified LegalZoom reviews (from Trustpilot) by customers who used this formation service to help launch their business:

LegalZoom has been seamless for me. Every step of the way I have had assistance and had my questions answered. They have reached out to me before I've even had to, to make sure I am getting the direction I need. Highly recommend.

"I am in process of developing my business and I’m so glad to know that there are professionals who do a great job. While I am at peace of mind and ease to just be where I am. Spoke to agent Jackie today, she is filled with knowledge, poised, excellent, and professional. I’m excited for my business set up.”

My choice to do business with LegalZoom was the best decision I could have ever made. I have more than one account with them and they have yet to confuse them. I have called in several times with questions and I was always treated well, I will recommend LegalZoom, to everyone who asks. And for the peace of mind, the prices are great too.

Tailor Brands is used by entrepreneurs who:

  • Are focused on building a brand and want to establish an online presence
  • Need to create one or more logos and want to use an industry-leading logo maker
  • Want to take advantage of the company’s AI-powered business building tools
  • Are willing to pay for the company’s premium, all-in-one Elite package to take full advantage of what Tailor Brands has to offer

Here are some verified Tailor Brands reviews (from Trustpilot) by customers who used this formation service to help launch their business:

"I wanted to use Tailor Brands for my logos and marketing tools. I accidentally added a subscription that I didn't need so I asked to downgrade. The customer service team were lovely and sorted it straight away. I am in love with my new logos and if I ever need the upgrade service I will definitely make the most out of it!"

"I have created a logo and paid for it (the basic plan). After awhile, I realized it is not the logo I wished to continue with and I seemed out to the help of the support ventre with Tailor Brands. They are exceptional, fast responding and very customer oriented. They resolved my issue in a timely manner and free of charge. I really recommend their services!"

"I found the team at Tailor brands amazing in their service. I had communicated with at least four different people over a few days and they always had my backstory understood my case and went out of their way to help me and explain things so that I can understand. They seem to work around the clock because, I don’t keep regular hours and, they didn’t keep me waiting long for a reply. This level of service is very rare in today’s world. Thank you all so much."

LegalZoom vs. Tailor Brands Review Ratings

After conducting a quick comparison, we completed a more comprehensive review of Tailor Brands and LegalZoom LLC services based on:

  • Cost Value
  • Customer Service
  • Ease of Use
  • Included Features

Cost Value

You get a lot more for your money from Tailor Brands than you do from LegalZoom. While Tailor Brands’ top package is more expensive than basic LLC services, it includes tools and features you won’t find anywhere else. The added ability you get to build and establish a brand is more than worth the investment. In contrast, LegalZoom offers very little for a premium price. 

If you are looking for the best value for basic LLC formation, we recommend Northwest Registered Agent over LegalZoom.

Customer Service

Tailor Brands has plenty of great reviews about its customer service. Support is available 24/7 and through multiple channels, including live chat, email, and callbacks. LegalZoom has less stellar reviews for customer service, although overall it looks like you can still get help when you need it. 

One issue to note about LegalZoom’s approach to customers is its extensive upselling. Some people complain about having subscriptions added that they were not aware of and a lot of pressure to add unneeded services.

Ease of Use

Tailor Brands is a little more challenging to learn to use than LegalZoom because it includes several important creative tools. These tools, like the logo maker and the graphic design tools, are not difficult to use but they do take a little practice. However, the effort is more than worth it to get your brand on course. 

LegalZoom is uncomplicated because you are just forming an LLC — fill out the documentation, submit it, and that’s mostly it.

Included Features

The Tailor Brands Elite plan we recommend is packed with features. For the money, we believe it’s one of the best all-in-one packages out there. You can do so much with the tools that could help your business really stand out from the competition. 

LegalZoom is not nearly as feature-filled and frankly, doesn’t offer a lot for the high price. There are better options out there for basic LLC formation, with Northwest being our favorite.


Tailor Brands is a great choice for those who want an all-in-one, feature-rich package to build their brand. This Elite package ($199 + state fees) really lives up to its name, giving you the tools you need to both form an LLC and establish an online presence. 

LegalZoom is also a popular service, but its cost is difficult to justify given the other options out there. You can definitely form an LLC using LegalZoom, but we think you would probably be better off with Northwest instead. 

Tailor Brands

Tailor Brands provides the best premium, one-stop shop package for entrepreneurs to form an LLC and build their online presence.


You can learn everything about starting an LLC — and form one on your own — by following the steps outlined in our comprehensive state-based guides!

We think Tailor Brands is a better service overall. It costs a premium, but you get AI-powered business-building tools that are a step above the competition. LegalZoom is not bad, but it does cost a lot for how little it offers in its packages. 

LegalZoom offers ongoing legal services.

You can find LegalZoom and Tailor Brands alternatives by checking out our list of the best LLC services.

Written By

The TRUiC Team

TRUiC’s team of researchers, writers, and editors dedicate hours to ensure’s articles are accessible and actionable for both established and aspiring entrepreneurs. The team is made up of experts on a variety of topics from company formation to business growth. They consistently optimize the website’s content to ensure that all of the information is accurate and up-to-date.

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