LegalZoom LLC Review 2023

Looking for the best LLC service in 2023 to help start your business? We used LegalZoom to form a limited liability company, and then analyzed the platform’s features.

In our LegalZoom LLC review, we’ll go over details of the company's business formation services and explain how it compares to others on the market.

Read on to find out if LegalZoom is the right choice for you. We also recommend checking out our list of the Best LLC Services and LegalZoom Alternatives.

Recommended Step Before Using LegalZoom to Form an LLC

It’s important to name your business before going through the limited liability company formation process with a service provider. TRUiC’s Free LLC Name Generator will help you to do the following:

  • Discover the perfect brand name for your company.
  • Conduct a business name search to make sure your desired name is available in your state and not already taken.
  • Help verify the availability and secure a domain name for your LLC.

What Is LegalZoom?

LegalZoom is an online business formation and legal services company that offers LLC services starting at $79 plus state fees; however, there are other more reliable LLC service options that save on cost and offer better customer support.

In this LegalZoom review, we’ll further explore the service's pricing, customer reviews, and rate their specific features.

Our Approach

For our LegalZoom LLC review, we kept the following questions in mind:

  • Is it a good deal?
  • Is there a better deal?
  • Who uses the platform and how did they review their experience?

LegalZoom Pros

  • Established brand, with plenty of reviews from customers to help you make a decision.
  • Access to a wide range of online legal services and products (e.g., Business Advisory Plan with access to tax advice and legal forms) to help owners and managers navigate the legal issues and challenges of starting and maintaining a business.
  • Ability to form a professional LLC (PLLC).

LegalZoom Cons

  • Formation prices (starting at $79 + state fees) are more expensive than business formation alternatives like Northwest Registered Agent.
  • Some online LegalZoom reviews complain about lack of customer support and higher fees.
  • Customers are required to pay extra for helpful features, such as an Employer Identification Number (EIN), Operating Agreement, and registered agent

LegalZoom Alternatives and Competitors

LegalZoom pricing is higher than average compared to other online filing services. Additionally, the formation service has slow order turn-around with the basic package, and it’s easy to accidentally sign up for expensive subscription services that auto-renew.

Best LegalZoom Alternative for LLC Services: Northwest

Overall, going with an established name like LegalZoom comes at a higher cost. Northwest Registered Agent, for instance, provides a more affordable LLC service ($29 + state fee) that is just as reliable; as a result, you'll save both time and money. 

Additionally, if you value customer service, Northwest Registered Agent excels in this area by offering knowledgeable customer support through a team of Corporate Guides® — business experts who help you throughout the entire process. 

You can learn more by reading our full Northwest Registered Agent review.

Best LegalZoom Alternative for Branding Services: Tailor Brands

If you're seeking tools to boost your brand and online presence in addition to business formation and registered agent service, Tailor Brands is the right choice for you. Their all-in-one Elite plan offers a plethora of features including LLC formation, annual compliance, expedited processing, and an operating agreement. Additionally, this package provides powerful business-building tools such as a logo maker, website builder, digital business cards, graphic design tools, and more.

Learn more by checking out our Tailor Brands review.

Best LegalZoom Alternative for Legal Services: Rocket Lawyer

If you're a business owner looking for other online legal services beyond company formation, we highly recommend Rocket Lawyer. In fact, our partnership with Rocket Lawyer offers our users an exclusive discounted price of $349.99 + state filing fee (Regularly $649.97 + state filing fee!) and provides online incorporation services, registered agent services, legal forms, ongoing legal advice, and more.

Learn more by visiting our Rocket Lawyer review.

Form an LLC Yourself

Of course, the most affordable way to form an LLC is to file it yourself using our free guide.

LegalZoom LLC Pricing & Features

Similar to most other services, the LegalZoom pricing plans offer multiple tiers of service: Economy, Standard, and Express Gold. In addition to forming your LLC, the platform offers a broad range of premium and add-on business and legal help in their formation packages that entrepreneurs may find useful.

LegalZoom LLC Packages: Economy ($79 + State Fees)

LegalZoom doesn’t rush economy orders. The service provider attempts to ship orders placed at this tier within 30 business days. It's important to note that this timing isn't guaranteed. In some states, such as California, economy orders may take even longer, after factoring in any secretary of state processing delays.

Expect to pay $130 or more for an LLC formation order placed within this tier when adding state filing fees.


  • Name check and business filing
  • Articles of organization
  • Lifetime customer support
  • Financial Account Authorization Letter

Who should purchase LegalZoom Economy?

This package is suitable for customers who just want the LLC essentials such as business filing. Also, time should not be an issue for customers choosing this package as it may take 30 business days or more to arrive.

LegalZoom LLC Packages: Standard ($329 + State Fees)

Standard includes the essentials of the Economy package, plus a corporate kit.


  • A personalized binder for organizing essential company documents
  • A company seal to give your LLC’s agreements and documents a more official appearance
  • 20 member certificates customized with your company’s information for other owners

Who should purchase LegalZoom Standard?

Standard includes all the essentials in the Economy package, plus some nice perks like a binder with your company name and a seal for official documents. The main benefit for this price tier is to get the documents faster than the Economy package would provide, but at a lower cost than the Express Gold tier.

LegalZoom LLC Packages: Express Gold ($349 + State Fees)

The Express Gold package starts at $349, which is $20 more than the Standard package and $270 more than the Economy package.

The real advantage of the premium package is faster order processing. Express Gold orders process ahead of Standard and Economy tiers. Express Gold orders typically process within 7-10 business days.

Express Gold includes 2-day shipping as the standard for the business documents and materials. Next business day shipping can be purchased at a discounted rate of $7.

State and government agencies also process Express Gold orders on an expedited basis. Expedited government filing fees are not included, and are often $50 to $100 higher than standard state filing fees.

Expect to pay $400 or more to complete an Express Gold order.


  • Rush processing
  • Express shipping

Who should purchase LegalZoom Express Gold?

Express Gold is best suited for the individuals who need to have their company formed as soon as possible. From a cost-savings perspective, you’re better off with a lower tier or a different service.

Additional Features

LegalZoom, unlike other LLC formation services, does not include many features bundled into their service packages. You can purchase the following features in addition to the package price for an additional cost:

  • Operating Agreement: $99
  • Operating Agreement plus EIN: $159
  • Operating Agreement, EIN, and a license search: $199
  • Registered agent service: $159/year, and unlike other companies, registered agent services are not free for a year. Note that you can be your own registered agent, but hiring a service provider is recommended.

LegalZoom Reviews

LegalZoom’s services are most appealing to first-time entrepreneurs who are worried about making mistakes when forming an LLC.

The platform is more focused on full online legal services for business beyond just company formation. For instance, it offers a legal plan called the Business Advisory Plan, which provides features like tax advice, independent attorney consultations, and access to legal forms.

Here are some verified LegalZoom LLC reviews (from the company's website) by customers who used the service to help launch their business:

"I had never started a business before, so LegalZoom was a perfect place to go. It let me take my vision for the company and make it a reality, legally."

"We've used [LegalZoom] for quite a few things over the years, and overall it's gone very smoothly. They've been easy to work with and very affordable."

Here are some verified LegalZoom reviews (from ConsumerAffairs) by customers who used the services to help start their business:

"Everything is working out well with LegalZoom, for the most part. But they did, most of the time, not verify to me how to get the documents signed correctly to start my business. So, I was prolonged for four months from doing so."

"For a couple of years, they charged me and I didn't know. I called them and asked why they charged me. They said it was not refundable and that I put them as a secretary. I told them I didn't know that they were gonna be my secretary. They charged me $300 for doing nothing and I never got my money back. But LegalZoom was okay. They also do their purpose."

See our top 6 service reviews

four point seven out of five Stars Northwest ($29 + State Fees)

four point five out of five Stars Tailor Brands ($199 + State Fees)

four point two out of five Stars ZenBusiness ($0 + State Fees)

four point zero out of five Incfile ($0 + State Fees)

three point eight out of five Stars Rocket Lawyer ($349.99 + State Fees)

three point four out of five Stars LegalZoom ($79 + State Fees)

LegalZoom Review Ratings

Cost Value - 3/5

Overall, LegalZoom is one of the more expensive online business formation services.

For our own LLC, we ordered the Economy package as we feel it represents the best value out of the three offered service levels. Starting at $79 + state fees, the platform offers services such as:

  • Articles of Organization filing
  • Name check
  • Lifetime customer support

LegalZoom doesn’t offer a free year of registered agent services like other companies.

For example, Northwest Registered Agent provides a year of registered agent services with LLC formation, and $125/year after the first year.

In contrast, LegalZoom's formation packages charge $159/year starting at the time you form your LLC and $299 outside of business formation services.

Customer Service - 3.5/5

We had a below average experience with customer support.

Some features seem prone to charging customers for subscription services they may not actually want. This can make for an aggravating experience.

According to online LegalZoom reviews, some customers mention a slower process and lack of communication.

If you value customer reviews when choosing an LLC formation service, this may reduce your trust in LegalZoom. Northwest, on the other hand, is known for their personalized, premium customer support.

Ease of Use - 3.5/5

The entire order process should take no longer than 15-20 minutes.

In case you are unable to complete an order in one sitting, Legal Zoom emails a link to your saved answers, giving you the option of completing your LLC formation order at a later time.

LegalZoom doesn’t have an ongoing user dashboard.

This can make it more difficult for customers to stay organized throughout the LLC formation process. Northwest's online dashboard, for instance, acts as a central repository for important business paperwork and legal documents that the user can access anytime.

Included Features - 3/5

Once your order goes through, LegalZoom mails you a package including all LLC formation documents, paper copies of your personalized Operating Agreement, and the personalized corporate kit if you ordered the Standard or Express Gold package.

LegalZoom offers an economy kit with following:

  • Welcome letter with next steps
  • Articles of Organization filing endorsement
  • Personalized operating agreement
  • Financial authorization letter
  • Help Guide
  • Five member certificates

Essential business features like an Operating Agreement, EIN, and registered agent are no longer offered as part of the LLC packages.

Instead, they are offered on top of the package price, which means the cost can add up fast.


LegalZoom may be a decent option if you:

  • Want to work with an established brand to start your LLC
  • Are seeking ongoing legal services for your new business
  • Are willing to pay extra for better premium services and features, such as an EIN and registered agent services
  • Are not in a rush to form your LLC or are willing to pay a considerable premium to expedite your order
  • Need to form a professional limited liability company (PLLC)

However, we recommend that you check out Northwest Registered Agent, a more affordable and quality service, or our top LLC formation services article.


What do I need to form an LLC and can I start one on my own?An orange arrow pointing down

You can learn everything about starting an LLC — and form one on your own — by following the steps outlined in our comprehensive state-based guides!

Is LegalZoom a good service for small businesses?An orange arrow pointing down

The biggest advantage of this company would be their brand power. They’ve established a name for themselves in the business formation service industry. However, there are many other more affordable and high-quality options available, such as Northwest Registered Agent.

Is LegalZoom free?An orange arrow pointing down

No, it is not free.

How much does LegalZoom cost?An orange arrow pointing down

LLC prices start at $79 + state fees. Depending on the package you choose, you could spend up to $400 or more.

Is LegalZoom worth it?An orange arrow pointing down

It is the more expensive option when it comes to getting a limited liability company formed. There are other services that are more worth it in the long run.

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