5 Best Social Media Management Tools: 2024 Review

Looking for the most effective social media management tool to boost your business's online presence and engagement? This comparison of the top 5 social media management tools of 2024 provides a side-by-side view of the key features that matter when selecting the right tool to elevate your brand on social platforms.

Visit our guides to explore deeper into social media marketing strategies and the advantages of employing top-tier management tools.

Recommended Social Media Management Tool: Arrow.AI

Best Social Media Marketing Tools

	Best Social Media Management Tools
Arrow.AI 4.9/5	BEST SOCIAL MEDIA MANAGEMENT TOOL Posts business content daily, hands-free. Mix of AI and human expertise. Diverse content types, including promotional and industry news. Inexpensive package pricing.	VISIT SITE
Sprout Social 4.8/5	COMPREHENSIVE SOCIAL MEDIA SUITE Deep-dive analytics Integrated CRM Provides listening and engagement tools	VISIT SITE
HootSuite 4.6/5	Supports a wide range of social networks Integrated with many third-party apps Offers team collaboration features	VISIT SITE
HubSpot 4.1/5	Comprehensive marketing, sales, and service platform Built-in CRM Extensive integration options	VISIT SITE
Buffer 3.9/5	Allows scheduling for multiple platforms Provides analytics to measure performance Affordable plans available	VISIT SITE

There are numerous online platforms designed to streamline and enhance your social media presence. We set out to identify the best by examining and ranking some of the most sought-after tools based on pricing, features, usability, and more.

Top Social Media Management Tools:

1. Arrow.AI ($9/month) – Best social media management tool for small businesses.
2. Sprout Social ($249/month)
3. Hootsuite ($99/month) 
4. HubSpot ($18/month)
5. Buffer ($6/channel/month)

Harnessing automation without compromising quality, Arrow.AI stands out with its blend of AI and human touch to ensure authentic content. Quick onboarding and packages from just $9 a month showcase its user-centric design.

Sprout Social offers a broad suite of tools, including deep analytics and CRM. Its extensive features are commendable, but some might prefer more straightforward solutions.

Continue reading our full review of the top social media management services online below.

1. Arrow.AI

Overview

Arrow.AI is a revolutionary service that leverages the power of artificial intelligence to post daily business content for brands, ensuring a seamless online presence. This platform is all about efficiency, enabling businesses to save an average of 6.5 hours per week while simultaneously boosting their credibility and visibility online.

Notable Features

• AI-Powered Content: With Arrow.AI, you get content that's curated and posted hands-free, making your brand's online journey hassle-free.
• Post Variety: Arrow.AI offers promotional posts, holiday-themed content, product showcases, storytelling, industry news, and trends. Plus, it can turn your blogs into engaging social media content and showcase inspirational quotes and customer reviews.
• Customizable: Sign up, customize by uploading your logo, and set the tone of your brand. Within 5 minutes, you can seed Arrow's AI to align with your business's voice and needs.
• Easy Integration: Connect seamlessly with major platforms like LinkedIn, Google Business Profile, and META business profiles.

Pricing

• Solo Flyer ($9/month): One post per week, promotional posts, educational posts, industry news, and a dedicated social media expert.
• Arrow Co-Pilot ($29/month): Everything from the Solo Flyer plan, plus three posts per week, more enhanced features, and a 14-day free trial.
• Arrow Pilot ($79/month): Everything in the Co-Pilot plan, plus daily posts and even more features, like turning three blogs, industry news, review sites or online stores into social media posts.

Pros

• AI-Powered Efficiency: Saves an average of 6.5 hours per week for businesses.
• Content Variety: Offers a diverse range of posts, including promotional, holiday-themed, product showcases, and more.
• Customizable Setup: Simple brand customization with logo upload and tone setting.
• Broad Integration: Seamless connectivity with major platforms for easy social media management.

Cons

• Less Manual Control: Being AI-driven, there might be moments when manual interventions are desired.

User Breakdown

Customer Service
Beginning with an onboarding call, Arrow.AI ensures you're always in touch with a dedicated social media expert, offering a blend of AI and human expertise. This synergy is what makes Arrow's "done-for-you service" truly exceptional.

User Testimonial
While currently lacking in third-party reviews, users are largely positive, with one sharing on the Arrow.AI website, "I love how easy Arrow is. Jason from the onboarding team got me up and running in 10 minutes, and now Arrow posts every day!"

Reliability
With 750,000+ posts available catering to more than 120 business categories, Arrow has amassed a reputation for excellence, as reflected in their 20,000+ five-star reviews.

Summary

If you're a brand aiming to maximize your social media presence without the daily hassle, Arrow.AI offers a comprehensive, AI-driven solution. 

The platform not only offers a range of posting options but also ensures that the content is tailor-made for your brand, helping you trigger algorithms for better discoverability and growth. 

With affordable pricing and robust features, Arrow.AI promises genuine engagement, broader reach, and custom content, making it a top choice for businesses in 2024.

2. Sprout Social

Overview

Sprout Social offers a dynamic, integrative solution tailored for businesses keen on maximizing their social media footprint. With a range of features designed to scale alongside your business, it provides a cohesive experience that balances both automation and user control. 

Plus, there's a no-strings-attached 30-day trial, allowing potential users to test the waters before diving in.

Notable Features

• Unified Social Media Management: Handle everything, from publishing to analytics, within a single dashboard.
• Tailored Solutions: Whether you're an SMB or a large enterprise, there's a plan designed just for you.
• AI Assistance: Get optimal post suggestions and more with AI Assist.
• Comprehensive Reporting: From basic post-level reporting to advanced trend analysis.
• Integrated CRM Tools: Enhance your customer relations directly through your social channels.
• Mobile Access: Manage your social presence on the go with dedicated iOS and Android apps.

Pricing

• Standard ($249/month): Five social profiles, social content calendar, paid promotion tools, and more (additional users $199/month).
• Professional ($399/month): Includes everything from the Standard plan plus unlimited social profiles, competitive reports, custom workflows, and more  (additional users $299/month).
• Advanced ($349/month): Features expanded upon the Professional plans offerings, adding chatbots, sentiment analysis, automated link tracking, etc. (additional users $349/month).
• Enterprise (Custom Pricing): An all-inclusive package with 24/5 priority support, tailored onboarding, premium add-ons, and more.

Pros

• Unified Management: Comprehensive dashboard for end-to-end social media handling.
• Tailored Solutions: Caters to diverse business sizes, from SMBs to large enterprises.
• Advanced Tools: AI assistance, integrated CRM, and mobile access for enhanced functionality.
• Free Trial: A risk-free 30-day trial allows potential users to test the platform comprehensively.

Cons

• Pricing: The cost might be on the higher side for small businesses or startups.
• Initial Learning Curve: With its plethora of features, initial onboarding might take some time for new users.
• Integration Overlaps: Some integrated tools might replicate functions available in other platforms/tools businesses use.

User Breakdown

Customer Service
Sprout Social ensures you're never left in the dark. From their quick-response email channel to their hotline, you're always a call or click away from expert assistance.

User Testimonial
Trustpilot reviews are both positive and negative, with one user stating, “Our team has several team members among marketing and customer support who are responsible for interacting on our social media channels and publishing content. Sprout makes it seamless for managing those roles and ensuring we know who is responsible for what, when and why. It's a bit expensive to add new users, but worth it for a few users.”

Reliability
Sprout Social's premium solutions, including Social Listening, Premium Analytics, and Employee Advocacy, underscore their commitment to being at the cutting edge of social media management. These tools, available across all plans, ensure users can dig deep into analytics, listen to the market, and amplify their brand presence organically.

Summary

For businesses seeking a robust, scalable solution for their social media needs, Sprout Social ticks all the boxes. With its blend of user-friendly features, AI enhancements, and varying price points, it caters to a wide spectrum of business needs. The free 30-day trial is the cherry on top, allowing prospective users to witness firsthand the platform's capabilities.

Maximize your social media reach and impact with Sprout Social's integrated solutions.

3. Hootsuite

Overview

Hootsuite positions itself as the ultimate platform for businesses and agencies to streamline their social media management. 

Offering solutions tailored for individuals, teams, and large enterprises, users can manage multiple social media accounts with ease. With over 22 million users across 175 countries, Hootsuite's global impact is evident.

Notable Features

• Centralized Dashboard: A unified platform to manage all social accounts, from scheduling to engagement.
• Tailored Solutions: Catering to individual users, teams, and large-scale enterprises.
• Unlimited Posting: Users can draft, schedule, and publish an unlimited number of posts.
• Advanced Analytics: From basic report templates to competitive benchmarking and advanced ROI reporting.
• Extensive Integrations: Integration capabilities with popular apps, both free and premium.
• Ad Management: Control and monitor your social ad campaigns with various spend limits.
• Training and Success: Access to premier services, custom training, and integration aids.
• Customer Service Tools: Advanced inboxes, automated replies, and skill-based routing.
• Content Management: Stock photo library, design with Canva, and Grammarly writing suggestions.

Pricing

• Professional ($99/month): Includes one user, 10 social accounts, and core features like post scheduling and centralized inbox.
• Team ($249/month): Expands to three users, 20 social accounts, and added features such as roles & permissions and message assignments.
• Enterprise (Custom Pricing): Starts at five users and 50 social accounts and incorporates everything in the Team plan with additions like social ads management and employee advocacy.

Pros

• Global Presence: Over 22 million users across 175 countries vouch for its functionality.
• Feature-Rich: From centralized dashboards and unlimited posting to advanced analytics, Hootsuite covers all bases.
• Extensive Integrations: Compatible with numerous popular apps, enhancing its usability.
• Tailored Solutions: Caters to diverse needs from individual users to large-scale enterprises.

Cons

• Overwhelming Interface: Some users might find the dashboard cluttered due to its extensive features.
• Pricing Model: While there's a vast feature set, some essential features are behind higher-tier plans.
• Multi-Platform Sync Issues: Occasionally, users might experience delays or issues syncing multiple platforms simultaneously.

User Breakdown

Customer Service
Hootsuite's FAQs address key concerns, from payment methods to understanding the utility of a social profile. Additionally, their support team is ready to assist with custom solutions tailored for enterprises.

User Testimonial
While reviews are mixed, users typically praise the platform’s simple interface and integration capacity. One Trustpilot reviewer states, “It's the best Social Media posting platform, I tend to stay away from the app as it's a bit clunky. Fantastic for scheduling posts and delving into analytics. Would be great if it offered you all the same features as if you were posting directly within each social media account, however, Hootsuite is still incredibly useful.”

Reliability
Hootsuite's trustworthiness is underscored not only by its massive user base but also by its association with renowned brands like Melia-hotels, Marketo, and SXSW. Their commitment to quality and customer satisfaction remains unparalleled.

Summary

For businesses and agencies seeking a one-stop solution for their social media endeavors, Hootsuite emerges as a frontrunner. Its expansive feature set, ranging from content management to analytics, ensures users have the tools they need at their fingertips. The diverse plans cater to varied needs, making it a fitting choice for everyone, from freelancers to large corporations.

Streamline and optimize your social media strategy with Hootsuite's all-in-one platform.

4. HubSpot

Overview 

HubSpot is a comprehensive platform designed to assist businesses with their inbound marketing, sales, and service efforts. 

With a suite of tools that range from CRM to email marketing, HubSpot is trusted by over 184,000 companies and enterprises globally, making its presence felt across various industries.

Notable Features

• Centralized Dashboard: A unified space to monitor and manage leads, customer interactions, and marketing efforts.
• Tailored Solutions: Suitable for startups, SMEs, and large-scale enterprises.
• Lead Generation: Powerful tools to capture, nurture, and convert leads into loyal customers.
• Advanced Analytics: Insightful reports on marketing performance, sales conversions, and more.
• Extensive Integrations: Connect with over 1,500 leading apps and web services.
• Content Management: Tools for creating blogs, landing pages, and email campaigns, with features for SEO optimization and more.
• Sales and Service Hubs: Dashboards to manage sales pipelines and customer interactions to help deliver service post-sale.
• Training and Success: HubSpot Academy offers practical courses and comprehensive certifications.

Pricing

• Starter ($18/month): Includes essential marketing tools, 1,000 marketing contacts, and additional features like removing HubSpot branding from landing pages and emails.
• Professional ($800/month): Includes 2,000 marketing contacts, omnichannel marketing automation, and custom reporting.
• Enterprise (Custom Pricing): Incorporates everything in the Professional plan with expansive features suited for large businesses and enterprises.

Pros

• All-in-One Solution: A comprehensive suite that manages marketing, sales, and service seamlessly.
• Wide Integration: Connects with over 1,500 apps, making it versatile for varied business operations.
• Educational Resources: HubSpot Academy offers invaluable courses and certifications.
• Dedicated Support: 24/7 support ensures that users have access to assistance whenever needed.

Cons

• Pricier Advanced Features: Essential tools for larger enterprises come with a heftier price tag.
• Complexity: The wide range of tools and features might be overwhelming for newcomers.
• CRM Specificities: While robust, the CRM has certain features that might not cater to the highly specific needs of some businesses.

User Breakdown

Customer Service
HubSpot offers 24/7 support to its users. From the detailed FAQ section addressing common queries to expert advice provided by their award-winning customer support, HubSpot ensures users have what they need. 

Their tailored onboarding process is designed to help businesses integrate HubSpot seamlessly into their processes.

User Testimonial
Due to its established presence in the social media world, HubSpot has hundreds of reviews available. One user notes, “HubSpot's software helps grow our business. The CRM organizes contacts and deals while automating tasks like email. Analytics provide insights to improve marketing and sales. Support is fast and knowledgeable when needed. Overall a valuable tool for small businesses.”

Reliability
HubSpot's reliability shines through not just because of its adoption by over 184,000 global companies but also due to its associations with industry leaders and prominent brands. With endorsements from names like Slack, Adobe, and Shopify, their dedication to unparalleled service quality and customer success is evident.

Summary

HubSpot is not just a tool but a holistic solution for businesses aiming to streamline their marketing, sales, and service processes. With its varied plans and a plethora of features, businesses of all sizes can find value and growth with HubSpot.

Drive growth and customer engagement with HubSpot's comprehensive inbound tools.

5. Buffer

Overview 

Buffer is a leading platform tailored for social media management, catering to individuals, professionals, teams, and agencies. With features ranging from post scheduling to insightful analytics, Buffer offers an intuitive way for users to streamline their social media efforts. 

The platform supports various channels like Instagram, TikTok, Facebook, Twitter, LinkedIn, and more, making it a comprehensive solution for social media management.

Notable Features

• Centralized Dashboard: One-stop solution for planning, scheduling, and publishing across various channels.
• Planning & Publishing Tools: Seamless post scheduling, landing page builder, AI Assistant, and more to boost online presence.
• Advanced Analytics: Dive deep into performance with individual post analytics, audience demographics, and machine learning insights.
• Engagement Tools: Grid view, important comment detection, and easy account switching to stay engaged with the audience.
• Multi-Channel Support: Instagram, TikTok, Facebook, Twitter, LinkedIn, Mastodon, YouTube, Google, and Pinterest.
• Integrations & Apps: Enhance functionality with browser extensions, iOS and Android apps, and 30+ third-party integrations.

Pricing

• Free: Designed for individuals and businesses new to social media. Allows connection to up to three channels.
• Essentials ($6/month/channel): Best for professionals emphasizing publishing, analytics & engagement. Offers engagement tools and analytic reports.
• Team ($12/month/channel): Ideal for teams desiring unlimited users, collaboration, and extensive reporting. Includes unlimited team members, clients, and draft collaboration tools.
• Agency ($120/month): Crafted for marketing agencies managing multiple channels. Features 10 channels, custom access, permissions, and agency-friendly pricing.

Pros

• User-Friendly Interface: Designed for ease of use, ensuring a smooth user experience.
• Multi-Channel Support: Supports a plethora of social media platforms, offering comprehensive management.
• Flexible Plans: From free to agency level, Buffer has options for varied needs.
• Effective Engagement Tools: Grid view and important comment detection make engagement streamlined.

Cons

• Limited Analytics in Basic Plans: Deeper insights require more premium plans.
• Third-party Integrations: Some integrations might require external payment or have limited functionality.
• Post Limitations in Free Plan: The free plan, while handy, has limited post scheduling capacity.

User Breakdown

Customer Service
Buffer is committed to ensuring a smooth user experience. From a self-service knowledge base to address basic inquiries to direct email support for more specific issues, Buffer provides all-around assistance. Additionally, with social media support, users can quickly get insights and help directly on the platforms they use.

User Testimonial
Users are mostly positive about Buffer’s offerings with some drawbacks. One G2 poster said,  “Buffer allows me to schedule posts in advance, saving time and effort spent on posting manually every time … [but the] free version of Buffer has limited features and only allows to manage a few social media accounts.”

Summary

Buffer isn't just a tool; it's a comprehensive solution for businesses and individuals looking to manage, analyze, and enhance their social media presence. Whether you're an individual, a growing team, or an established agency, Buffer offers plans and features to fit your needs perfectly.

Simplify and enhance your social media management with Buffer's intuitive platform.

More Reviews

Learn more about social media management and marketing resources available with our comprehensive reviews. 

Whether you're looking for budget-friendly options, advanced AI-powered solutions, or tools to analyze your competition, we've got you covered. 

Explore our collection of related reviews:

• Best AI Tools for Social Media Management
• Best Social Media Distribution Tools
• Arrow.AI Review

What Is a Social Media Management Tool?

A social media management tool is a dedicated platform designed to assist users in organizing, scheduling, and optimizing their social media posts (content) across various channels.

At its core, social media management tools serve as a central hub for all your social media activities. No matter the size of your business, managing multiple accounts on different platforms can be a time-consuming and near-impossible task. 

A social media management tool simplifies this process by allowing users to schedule social media posts, engage with their audience, and analyze performance metrics from a single interface and reporting tools.

But the benefits don't end there. With these social media management tools, you can also: 

• Gain insights into your audience's preferences
• Identify peak engagement times 
• Automate repetitive tasks

This not only enhances the efficiency of your social media efforts but also ensures a consistent and impactful online presence.

To sum it up, a social media management tool is an indispensable asset for anyone looking to maximize their social media initiatives. By providing a unified platform to manage, measure, and magnify your social media activities, social media management tools play a pivotal role in how small business owners manage social media accounts.

FAQs