A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.
1. COMPANY OVERVIEW
Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?
Some useful things to include here are:
- Core company values
- Mission statement
- Brief history of your organization
- Anticipated growth
- Business goals
2. JOB OVERVIEW
In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.
This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.
4. NECESSARY SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.
5. PREFERRED SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.
6. WORK ENVIRONMENT
Describe the environment in which the applicant would be spending most of their time. In this description, include information about:
- Company culture
- Pace of work
- Amount of collaborative vs. independent activity
- Who the employee will report to (or vice versa)
Below is our motorcycle salesperson job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.
Motorcycle Salesperson Job Description
Our motorcycle salespeople are tasked with ensuring that each driver ends up with the bike of their dreams. As motorcycle trends go in and out of fashion, our salesmen need to stay in touch with the needs and wants of the customers in our area. Whether a person wants to test drive a Harley or a Honda, salesmen need to be willing to work with a variety of customers. Motorcycles are a symbol of independence and adventure. Our salespeople are expected to sell more than just inventory, but the dream of a life without boundaries. Salespeople also have to be good at negotiating with customers to look after the dealership’s bottom line. Our team may be asked to promote specific packages, such as special warranties or upgrades. They’re expected to go the extra mile so our customers feel supported from all angles.
- Greeting and assisting buyers
- Answering questions about new and vintage bikes
- Providing guidance on what motorcycles will best fit the customer’s profile
- Coordinating test drives for prospective shoppers
- Meeting monthly sales expectations
- Maintaining cleanliness of the store
- Building strong relationships with clientele
- Directing customers to appropriate departments as needed (e.g., finance, etc.)
- Learning about and mastering the technology of new inventory
- Negotiating prices and promoting dealership upgrades and packages
Necessary Skills & Qualifications:
- At least 1 year of vehicle sales experience
- Interpersonal skills and an ability to connect with buyers
- Passion for motorcycles
- Motorcycle license
- High school diploma or equivalent
- Flexible schedule
Preferred Skills & Qualifications:
- At least 1 year of formal motorcycle sale experience
- Motorcycle repair skills
- Trade school education, with a specialty in building motorcycles
ENSURE LEGAL COMPLIANCE
Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.
SET UP PAYROLL
Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.
We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.
ACQUIRE WORKERS' COMP INSURANCE
Workers’ compensation insurance provides financial and legal protection for your business and its employees.
Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.