A good job description should include a company overview and job overview, as well as an explanation of the associated responsibilities, skills & qualifications, and work environment. Below are some general guidelines for writing each of these sections effectively.
1. COMPANY OVERVIEW
Providing an accurate, concise description of your business is a great way to attract the right employees. Think of this section as an advertisement for your company -- why should prospective employees want to join your team?
Some useful things to include here are:
- Core company values
- Mission statement
- Brief history of your organization
- Anticipated growth
- Business goals
2. JOB OVERVIEW
In a few sentences, describe the purpose, importance, and fundamental qualities of the position being offered. No need to be too specific or comprehensive here -- the idea is to provide a zoomed-out image of the role the applicant would be filling in your company.
This is where you’ll outline the specific day-to-day responsibilities of the job. Bullet-point format is typically the most practical way to present this information.
4. NECESSARY SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are absolutely essential to this position. Consider as many specific conditions of the job as possible in order to create a complete list of qualifications an applicant must have in order to succeed.
5. PREFERRED SKILLS & QUALIFICATIONS
List in bulleted format the skills & qualifications that are not essential, but would make an applicant more eligible for the position being offered.
6. WORK ENVIRONMENT
Describe the environment in which the applicant would be spending most of their time. In this description, include information about:
- Company culture
- Pace of work
- Amount of collaborative vs. independent activity
- Who the employee will report to (or vice versa)
Below is our visual designer job description. You can post it as-is to an online job board like ZipRecruiter, or download and customize it to match the unique aspects of your business. Keep in mind that adding a custom company overview and description of the work environment (outlined above) will help you draw in the right applicants.
Visual Designer Job Description
Are you someone constantly noticing conceptual creativity and presentation? Do you find yourself being drawn to art and visually interesting object placements? If you have a knack for design and training in visual arts or related fields, you could be a great candidate for our new visual designer. We are a competitive company with a need for a motivated individual to help creatively express our organization’s digital aesthetics. Three or more years of prior experience is preferred, but not always necessary. Send a resume and portfolio to our recruiting department and become part of our winning team.
- Developing and designing visual elements for our website and customer engagement materials
- Coordinating with other company teams to create a cohesive, overarching company design portfolio
- Drawing, sketching, and producing mock-ups to be presented to the board of directors and upper management officials
- Implementing design software to enhance existing materials and new productions
- Remaining aware of industry design standards as well as emerging materials and techniques
- Offering input on how to effectively represent the company via visual design and outreach
Necessary Skills & Qualifications:
- Comprehensive understanding of existing and popular design elements and how to attract and retain customer attention
- Existing portfolio of work
- Ability to creatively work with various tech teams and express design motifs and goals
- Excellent artistic vocabulary and skill set
- Great attention to detail
- BS in graphic design, visual arts, web design, or a related field
Preferred Skills & Qualifications:
- MS in visual design, especially pertaining to online/digital mediums
- 3+ years experience in a visual design career
- Ability to travel for work and training seminars
ENSURE LEGAL COMPLIANCE
Hiring employees can be an intimidating and time-consuming process, but it doesn’t have to be. We’ve created a hiring compliance checklist to help you get over the legal hurdles with ease. From obtaining an Employer Identification Number (EIN) to confirming work eligibility, our guide covers everything you need to know.
SET UP PAYROLL
Even if your business only has a few employees, setting up a payroll service can save you time for running your business and also ensure that your company is compliant with important federal requirements, such as employee withholding.
We recommend Gusto, a user-friendly payroll platform for small businesses. Try out their services and get one month free.
ACQUIRE WORKERS' COMP INSURANCE
Workers’ compensation insurance provides financial and legal protection for your business and its employees.
Whether or not you need workers’ comp insurance for your company depends on the nature of the job, the employer-employee relationship, and the unique regulations of your state.