Woocommerce Review: Top Wordpress Ecommerce Plug-in

Are you looking for the best WordPress plug-in to help you start an online store? Based on our extensive reviews of the Best Plug-Ins for a WordPress Site, WooCommerce consistently ranks as a front-runner when it comes to ecommerce.

Used by more than 4 million websites worldwide, WooCommerce is an open-source plug-in that easily integrates with WordPress. After using a WordPress theme to create your web design, you can then install WooCommerce to support your site’s ecommerce functionality. If you want to create and operate a successful ecommerce business, WooCommerce and WordPress may provide a powerful combination for your online store.

Great for small businesses that built their websites with WordPress and want to remain on the platform.

In a nutshell, WooCommerce is an ideal plug-in for websites built on the WordPress platform. It’s easy to use, integrates seamlessly with WordPress, and has great extensions available. Although WordPress may not be a dedicated ecommerce platform, small business owners can easily run a well-designed, fully functional online store when they combine it with the WooCommerce plug-in.


Build Your WordPress Website With Bluehost®

Link to Bluehost

WooCommerce Plugin Review - Summary


  • It’s versatile and easy to use.
  • It works with WordPress.
  • It has great extensions.
  • It provides expert support from experienced developers.
  • It’s functional, yet stylish.


  • Its updates don’t always function well with WordPress.
  • Users must take responsibility for updates and maintenance because it’s self-hosted.
  • Users must know at least a little bit about WordPress in order to reap its full potential.
  • While WooCommerce is free, users must still cover the cost of their site’s web hosting, development, and maintenance.

WooCommerce Compared To Other Ecommerce Options

WordPress ranks fifth in TRUiC’s Best Website Builder guide because it isn’t the best ecommerce solution for every type of small business. But, for websites built on the WordPress platform, the WooCommerce plug-in remains the obvious choice.

WooCommerce Pricing

Currently, you can use the basic version of the WooCommerce plug-in for free. But, you’ll need to purchase additional plug-ins or add-ons if you want extra functionality. Those supplementary plug-ins and add-ons generally only become crucial when an online business expands exponentially, which often renders their extra cost a tiny part of doing business on a larger scale.

Importantly, you’ll also need a domain name and a web hosting service in order to start your online store. Annual domain name registration costs about $12 while web hosting typically ranges from $5 to $25 per month. To learn more, read our guides on How To Choose a Domain Name, How To Choose a Web Host, and the different Types of Web Hosting

While all WordPress themes can work with the WooCommerce plug-in, some already include full WooCommerce support and premade templates. Our guide to the Best WordPress Themes — all of which offer WooCommerce compatibility — also provides details about some of the best plug-ins to consider if you want to extend WooCommerce’s functionality.

How Simple Is the WooCommerce Plug-In?

While WooCommerce is one of the most sophisticated and inclusive ecommerce solutions, most people find it pretty easy to use. If you know anything about WordPress, you should easily figure out how to use this plug-in to optimize your website. But, even if you don’t know WordPress, you’ll still be able to quickly find your way around.

To start your own ecommerce site with WordPress and WooCommerce, you only need to register a domain name, choose a web host, install Wordpress on your web host, and then install and activate the WooCommerce plug-in.

WooCommerce Functionality

The WooCommerce plug-in not only provides practical functionality, but also stylish themes. Similar to WordPress themes, WooCommerce themes can transform an online store with a customized, visually striking appearance as well as additional features.

When choosing a WooCommerce theme, remember to consider these factors:

  • Update Frequency: A theme with more recent updates will offer increased security and functionality.
  • User Ratings: Positive reviews generally indicate a theme works well for most online stores — not just those created by professional web developers or technical geniuses.
  • Specific Functionality: Every industry and business has different needs. Think carefully about your online store’s specific needs and then choose a theme that addresses them.

While many WordPress themes already support WooCommerce, WooCommerce themes specifically focus on ecommerce so may suit you better. Some are free, but the premium themes offer more features for a price.

WooCommerce Flexibility and Expandability

WooCommerce doesn’t stand alone, though, because you can use a wide variety of add-ons to expand your online store’s functionality and optimize the user experience. These range from extensions that allow users to create wish lists or specify an order delivery date, for example, to those that translate key elements of your site so it can reach an international audience.

Extensions come with two main benefits:

  • They add powerful features to address an online store’s specific needs.
  • They’re really easy to set up.

Cost is the only potential downside of WooCommerce extensions. While some are free and many others have reasonable prices, others can be expensive.

The WooCommerce plug-in not only has extensions that maximize its functionality, but it also works well with other plug-ins designed for WordPress sites.

Key plug-ins you might need include those that actively drive traffic to your site and support search engine optimization (SEO). For more information, read our guides on How To Drive Traffic To Your Website and How To Improve SEO.

WooCommerce Support

Unsure of how to set up or customize your WooCommerce shop? Consult a WooExpert for assistance.

WooCommerce selects, vets, and verifies these experts only after working with them on client projects or during exchanges in the larger WooCommerce community. You can find them listed in a directory on the WooCommerce website.

WooCommerce Alternatives

If you’re still unsure whether or not WooCommerce is right for you, check out some of our other reviews to see if there’s a tool that’ll better suit your needs.

Final Thoughts

The WooCommerce plug-in’s excellent ecommerce features far outweigh its minor disadvantages. If you want to start an online store or expand your existing store’s capabilities, WooCommerce can help you make your shop an online success.

If you’re in the initial stages of your ecommerce journey, check out our guides on How To Make a Website (even if you don’t necessarily want to use WordPress) and How To Structure a Website for the optimal user experience.

As ecommerce business owners focus on managing their merchandise and running their online stores, WooCommerce can help them improve their store performance and sales potential.

Considered the most popular ecommerce plug-in, WooCommerce currently supports 28 percent of all online stores. Its range of features, extensions, and customizations make selling physical, digital, or affiliate products on WordPress not only possible, but also easy.

Who Should Use This Tool?

  • Small ecommerce businesses 
  • Small businesses and artists who want to sell products online
  • Small drop-shipping businesses

Who Shouldn't Use This Tool?

  • Non-ecommerce businesses
  • Marketing agencies
  • Businesses not built on WordPress

Try WooCommerce Free

If you're still not quite sure if the combination of WordPress and WooCommerce is right for your ecommerce business, read our full WordPress review and our WooCommerce vs. Shopify article. We think WooCommerce is a great tool for WordPress-based websites.


Additional Resources