GoDaddy vs. WordPress: Business Website Builder Review

All large and small business owners must make a number of important decisions when they begin building their company's website. The first, and one of the most important, decisions you’ll make is choosing between a website builder and a CMS (content management system) like WordPress.

GoDaddy, highlighted in our best website builders article, and, the industry-leading CMS, are two of the most popular choices for small business owners. Our review will provide you with a side-by-side comparison of these popular tools, and you’ll discover why we recommend the GoDaddy website builder over WordPress.

Our Pick for Best Website Builder: GoDaddy

Although you might be tempted to start a WordPress website, especially since it offers so many tools and customization features, we suggest small businesses choose GoDaddy. There’s a good reason why GoDaddy’s website builder is our number one choice: it’s easy to install, use, and is a true drag-and-drop builder. When you choose to build your business’s website with GoDaddy, you can have a fully functional website in as little as five minutes.

Check out TRUiC's full GoDaddy Website Builder Review

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GoDaddy Pros and Cons


  • GoDaddy is a true drag-and-drop builder.
  • GoDaddy is easy to use. You can have a working website installed in five minutes.
  • GoDaddy has all the features needed to create a simple, effective website.
  • GoDaddy has ecommerce, membership, and appointment scheduling capabilities out of the box.


  • Ecommerce functionality is limited compared to other builders.
  • If you prefer to have complete control over the design and functionality of your website, you’ll find GoDaddy very limiting.
  • Although the builder and its capabilities are perfect for new and small businesses, you may find you outgrow the platform within a few years and need something more robust.

WordPress Pros and Cons


  • WordPress is nearly free. Website owners have to purchase a domain name and hosting package, but the software is free.
  • WordPress is highly customizable and relatively easy to use for tech-savvy business owners.
  • WordPress has a massive theme and plug-in repository.
  • WordPress makes business application integrations easy.


  • WordPress doesn’t have a true drag-and-drop website builder and users won’t get a WYSIWYG experience.
  • You’re solely responsible for updating your site, managing security, setting up regular backups, and more.
  • Due to the platform’s popularity, WordPress websites are the frequent targets of hackers.

GoDaddy vs. WordPress: Pricing

For most business owners, pricing is an important factor when choosing the right website builder. If you choose GoDaddy, you’ll purchase your domain and web hosting through them, and you’ll then be given access to the GoDaddy website builder. WordPress users must purchase a web hosting package and their domain name through a third-party vendor like Bluehost® or GoDaddy and then install the WordPress software, which is free.

Pricing: GoDaddy

The GoDaddy business website builder has four plans you can choose from basic, standard, premium, and ecommerce. Each plan offers different features that can benefit a variety of businesses. Prices begin at $9.99 per month for the basic plan and go up to $24.99 per month for its ecommerce plan. The GoDaddy Standard Plan is ideal for most small businesses.

See TRUiC's guide to GoDaddy Pricing for more details

GoDaddy Pricing Chart.

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Learn more about GoDaddy and discover which package is best for your business.

Pricing: WordPress

As we mentioned above, the WordPress software is free, but you need to purchase a hosting package and domain name from a provider like Bluehost or GoDaddy. These are the pricing tiers offered by Bluehost, one of the most popular hosts aside from GoDaddy. It offers Basic, Plus, Choice Plus, and Pro WordPress hosting plans. Prices start at $3.95 per month for the Basic plan and go up to $13.95 per month for the Pro plan. Bluehost has separate tiers for its ecommerce plans; read our WordPress pricing article for full details.

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We recommend the Bluehost Choice Plus plan for most small businesses.

GoDaddy versus Wordpress.

GoDaddy vs. WordPress: Ease of Use

As a small business owner, it’s essential that you choose a platform that is easy to use and matches your technical ability. The GoDaddy website builder and the WordPress CMS vary greatly in their ease of use; consider this section carefully before choosing the best platform for your business’s website.

Ease of Use: GoDaddy

The GoDaddy website builder is incredibly easy to use. Many business websites can be built in as little as five minutes and customized within an hour. GoDaddy uses a drag-and-drop builder that will help you make updates in real-time. In addition, GoDaddy has a “what you see is what you get” (WYSIWYG) interface, meaning you’ll know exactly what your website, and its pages, will look like when it’s published.

That being said, GoDaddy does have some limitations and you won’t be able to make as many changes as you would on another platform. The GoDaddy website builder is best for beginners who don’t have the time to learn a more complex platform.

Ease of Use: WordPress

When compared to GoDaddy, WordPress isn’t easy to set up or use. If you build your website on the WordPress platform, you’ll need to purchase a domain name and a web hosting package, and then install a copy of WordPress with your web host. Although some web hosts (e.g., Bluehost) offer domain registration and web hosting packages, and they’ll even install WordPress for you, it still isn’t as easy as getting started with GoDaddy.

In addition, WordPress isn’t a drag-and-drop website builder, and few WordPress themes offer a WYSIWYG experience. If you choose to build your website on the WordPress platform, you’ll need to learn how to administer your site and build functionality through the WordPress dashboard. WordPress has become much easier to use, thanks to advances in the platform, themes, and plugins, but it is still best for those who have the time and interest to learn a moderately complex platform.

GoDaddy vs. WordPress: Templates and Themes

As a small business owner, you’ll need to make sure your website’s structure supports your website’s purpose and goals. Many website building platforms assist owners with this by providing templates or themes that can help you create an easy-to-use, functional, and mobile-friendly site.

Templates and Themes: GoDaddy

When you first begin to build your GoDaddy website, it will assign you a website template based on the industry you select. If you’re happy with the basic template provided to you, you can simply change the words and images to reflect your business.

If you’d like your website to look different than the pre-selected template, you can change its theme. Each template contains about 20 theme options for you to choose from. Although the options are limited, you should find one that will suit your business needs and website goals.

Templates and Themes: WordPress

Unlike GoDaddy, there are thousands of themes available for WordPress. Many themes can be installed through the WordPress dashboard. However, there are several third-party marketplaces and developers that offer free and paid themes as well. You have the ability to change your theme as many times as you like and most popular themes come with page templates to help you design your site faster.

GoDaddy vs. WordPress: Apps and Plug-ins

Plug-ins, also sometimes called apps, often play an integral role in adding functionality and additional features to websites.

Apps and Plug-ins: GoDaddy

Although GoDaddy doesn’t offer an app store, and no third-party apps or plug-ins exist for this builder, there are several in-built tools that offer the functionality small businesses need. Some of the most useful tools include:

  • Email marketing
  • Social media management
  • Tools to embed videos, images, and PDFs
  • Online stores
  • Payment service integration
  • Appointment-setting

Apps and Plug-ins: WordPress

Currently, there are over 58,000 plug-ins available to install through the WordPress dashboard. In addition, there are even more plug-ins available for purchase through third-party marketplaces and developers. Some WordPress plug-ins are free, others have basic “lite” versions, and others require a one-time fee or monthly subscription.

GoDaddy vs. WordPress: Ecommerce

If you’re thinking about starting an online store or selling products through your website, you must make sure your chosen platform offers the ecommerce functionality you need.

Ecommerce: GoDaddy

If the primary purpose of your website is ecommerce, read our in-depth GoDaddy review before choosing this platform. However, if you already have a small business and would like to expand your business and begin to sell products online, then GoDaddy can be a good choice.

GoDaddy’s ecommerce plans support product listings, online payments, flexible shipping options, discounts and promotions, and more. While its offerings are limited compared to other website builders, GoDaddy includes all the basics needed to sell products online.

Ecommerce: WordPress

If the primary purpose of your website is ecommerce, read our in-depth WordPress review to see if this platform is right for you. WordPress, unlike GoDaddy, offers more tools and customization options for building and running ecommerce websites. Site owners can install WooCommerce®, or Shopify®, and choose from hundreds of ecommerce-focused plug-ins to help you sell your products and services online.

The Bottom Line: GoDaddy vs. WordPress

We suggest small business owners choose the GoDaddy website builder. It’s often cheaper, has basic customization tools, a true drag-and-drop builder, and anyone can learn to use the platform. WordPress, by comparison, is much more difficult to use, often costs more, and should only be attempted by those who have the time to learn the platform. This makes GoDaddy a much better choice for small businesses.

Thinking of using the GoDaddy website builder for your business? Read this in-depth guide to building your GoDaddy website today! If you think WordPress is a better choice for you, read this step-by-step guide to creating a WordPress website.

If you’re still not quite sure which platform is right for you, check out these in-depth GoDaddy and WordPress reviews.

Overall, we’re thoroughly impressed with how easy it is to use the GoDaddy website builder. It is a great choice for new and small businesses who don’t have a lot of time, or money, to spend on web development. Through GoDaddy, you can quickly create a simple, professional-looking website for your business.

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