YouTube QR Code Generator for Your Small Business
A YouTube QR code is a user-friendly way of directing your audience towards your business’s YouTube channel (or video) without requiring them to manually find and type your full URL online.
There are many advantages to using YouTube QR codes for small businesses, including:
- No cost
- Increased traffic and sales
- Improved marketing campaigns
- Higher customer satisfaction rates
This guide covers how a YouTube QR code works, why you might want to use them, and how to create one for your business.
How Does a YouTube QR Code Work?
A YouTube QR code is a QR code that directs users towards a specific YouTube channel or video after it has been scanned.
This can be used by business owners to direct traffic towards pivotal video content. This includes:
- How-to videos
- Product review videos
- “About Us” videos
- Explainer videos
- Educational videos
By using YouTube QR codes, businesses can provide their customers (and prospective customers) with a way to access the most important content without having to browse through a website or a business YouTube channel first.
This can go a long way in increasing user-engagement levels and promoting brand loyalty.
Note: If you want to change the content of your YouTube QR code (e.g., changing it so that it directs users to a different video, etc.), you will need to create a new QR code.
What Is a QR Code?
A QR code, or quick response code, is a type of unique barcode that is created for devices like smartphones to scan and read. It’s easy to embed almost any type of information into a QR code — from letters and digits to phone numbers and URL links. That’s what makes them so versatile, especially for small business owners.
Unlike standard barcodes — which can only read information in one direction — QR codes can read in two (i.e., top to bottom and right to left.). This means that they are much better for storing large amounts of data.
QR codes can be used to track products and information in logistical operations. Since most consumers have phones with built-in QR readers, they are also great for advertising campaigns.
Having access to a trouble-free way to create your own distinct QR code can help you keep things running smoothly.
How Do I Use a YouTube QR Code for My YouTube Channel?
YouTube QR codes are used to drive traffic towards businesses’ YouTube channels or videos.
This means that they can be placed in several different mediums to blend written and video marketing content. For example, a YouTube QR code can be used for:
- Brochures and magazines
- Product packaging
- A blend of online and offline marketing methods
Brochures and Magazines
Advertising in brochures and magazines does provide certain advantages, but it is seldom as rewarding for businesses as other digital marketing methods.
YouTube QR codes can be a great way of supplementing printed content and adding a much-needed “digital touch.”
Readers can be redirected to videos which either further explain the previous content or provide additional information about a business’s products and/or services.
This form of QR codes can be incorporated in product information manuals or packaging in order to boost user engagement and increase sales.
When it comes to explainer or informative content, videos tend to be consumers' preferred choice.
All in all, including YouTube QR codes in product packaging can allow you to direct your users towards a more user-friendly and enjoyable source — particularly if the product is unique.
Blending Online and Offline Marketing Methods
Similar to other types of QR codes (e.g., URL QR codes, email QR codes, etc.) YouTube QR codes allow businesses to “mix” online and offline marketing.
This can be a great way to direct traffic towards the digital platforms where products and/or services are sold, meaning it can help increase a business’s total revenue.
Of course, the real value of this will depend on how you choose to incorporate QR codes into your offline advertising. Preferably, you will do this in a way that incentivizes readers to scan the QR code (e.g., free trial period, discounted coupon, etc.).
How to Create a YouTube QR Code
With our free QR code generator, it’s never been easier to make your own personalized QR code. Follow these six simple steps to have your own specialty code in no time.
How to Use the TRUiC YouTube QR Code Generator:
- In the “Enter Content” area, fill in all the necessary information. This will include the desired YouTube URL.
- Click “Set Colors” to customize and choose the foreground and background colors of your QR code. Be sure to choose colors that align with your company and branding.
- Within the “Add Logo Image” section, upload your logo and click the “Upload Logo” button once you’ve made your selection. Don’t have a logo yet? Check out our free logo generator.
- At the bottom, in “Customize Design,” choose your preferred weight and style for the final barcode.
- Finally, click “Create QR Code” to instantly generate your very own code with your personalized logo, color scheme, and connected content. Click “Download” to save and begin sharing with customers, clientele, employees, and more!
Frequently Asked Questions
How can I make my business’s QR codes stand out?
You can make your business’s QR codes stand out by ensuring that the way they are made aligns with your brand.
Using our QR code generator, you can customize the logo, shape, and colors (or combination of colors).
Can I add my own logo to my QR codes?
This will depend on the QR code generator that you are using. For example, the TRUiC QR Code Generator offers the ability to upload a picture of your business’s logo.
This can be very valuable if you are considered a trusted business, as it can go a long way in ensuring that prospective customers feel safe about scanning any QR codes that you publish.
What is a URL QR code?
A URL QR code is a static QR code that directs users to a specific URL once scanned.
This is useful because it can allow businesses to:
- Increase user-engagement
- Direct traffic to money-making pages
- Provide a more user-friendly experience: This is because users will not need to spend time finding a business’s website online.
For more information, see our URL QR code generator guide.
Can QR codes increase my internet network’s security?
Yes. If you are using a WiFi QR code, all of your employees and/or clients will be able to connect to your WiFi network without needing to know your WiFi password. This is beneficial for two primary reasons:
- You do not need to share your password with anyone
- You can make your password more complicated since no one will have to manually type it.
How do I scan a QR code?
You can scan a QR code using your mobile phone’s built-in QR code reader. If this is not a possibility for you, you can install a QR reader from your device’s app store.
Generally, scanning QR codes can be done by opening your QR reader and pointing your QR reader at the QR code. You may have to play around with your device a bit in order to find the perfect distance.
The QR code's desired outcome (e.g., app download, URL direction, etc.) will then appear on your mobile device’s screen.