Typical Roles at a Comic Book Store

Comic shops offer a unique retail experience because its salespeople are often comic book experts. The team consists of the usual staff for any retail shop: a manager, one or more sales associates, and, depending on the size of your shop, one or more stockers.


This is the first role you’ll need to think about when building your team. In many cases, the business owner can act as his/her own general manager.

Typical Salary: $35,000 per year

What Does This Role Entail?

  • Hiring and scheduling employees
  • Keeping track of inventory
  • Adhering to health and safety standards
  • Ensuring customer satisfaction

Who to Look For:

  • Previous management experience
  • Able to manage customers’ complaints
  • Available for many shifts, as they are an integral part of everyday business


Salespeople work on the floor of the comic book store, assisting customers and keeping the shop neat and clean.

Typical Salary: $12- $15 per hour

What Does This Role Entail?

  • Stocking shelves
  • Guiding customers to new comic book  series
  • Ringing up customers’ purchases

Who to Look For:

  • Avid comic book reader who knows about all the different series in the store
  • Friendly when introducing new comic book readers to the genre


A stocker organizes comic books and moves around inventory as needed.

Typical Salary: $9/hr

What Does This Role Entail?

  • Moving books around as needed
  • Helping customers find specific books or genres

What to look for:

  • Ability to lift heavy loads (~50 lbs)
  • Comfortable standing, bending, lifting throughout the day

Comic Book Store Hiring Tips

Hiring employees can seem like a nerve-wracking process, but it doesn't have to be. We break the process down into four basic steps: (1) Planning; (2) Recruiting; (3) Interviewing; and (4) Completing the Hire. Here are some tips for each phase of the process

Plan to Staff Your Business

A comic book store must go above and beyond normal customer service. Customers at this kind of store expect an atmosphere of expertise and look forward to discussing comic books in depth with the employees. That being said, your employees should also be welcoming to new comic book readers and good at recommending places for them to start.

In the beginning, the owner can serve as a salesperson. As customer volume increases, however, you will want to consider hiring enough salespeople for several different shifts.

Develop a Recruiting Strategy

As your employees will need to be extremely well versed in the different comic book universes, it is a good idea to put up flyers around local stores frequented by comic book fans. Make sure that word of your new store spreads throughout the community, so that avid comic book fans may come to you for a job. You can also advertise on online forums and websites.

Interview with Confidence

If you take your time during the planning and recruiting phases of the process, you will likely end up with many qualified candidates.

Nonetheless, it is natural for a new business owner to be a bit anxious the first time hiring employees. Don’t forget that the interview is just a chance to get to know an applicant and to give them an opportunity to learn more about the role and the business. Also, it might help to remember that they are probably even more nervous than you are!

Throughout the interview process, it may help to keep in mind that most comic book store owners look for employees who are:

  • Avid readers
  • Knowledgeable about different comic book publishers
  • Flexible schedule

Here are some sample interview questions that will help you learn more about the character of your interviewees:

  • What is your favorite comic book series?
  • What would you recommend to a customer who is new to comic books?
  • Do you have any sales experience?
  • How flexible is your schedule?

Be Familiar with Hiring Laws

After selecting a job candidate, there are certain steps you will need to follow to complete the hiring process. Check out our Hiring Compliance Checklist for a step-by-step guide to the legal aspects of hiring employees.

One of the most important steps is to classify your new hire as an employee or an independent contractor. Become familiar with IRS guidelines on this matter, as there are serious consequences for misclassifying an employee as an independent contractor.

The Truic Flame Logo

For more details, please refer to our guide on the topic, Contractors vs. Employees: What You Need to Know. We also provide templates for the essential hiring forms you will need.

Set Up Payroll

Once you have a growing team of employees, it's time to set up your payroll. Using a payroll service provider saves you time for running your business, and also helps ensure that you comply with important federal requirements such as employee tax withholding.

To help our readers save money and grow their business, we negotiated a 20% discount for you with payroll provider ADP, the most popular small business provider in the country.

The Truic Flame Logo

Try ADP and get 20% off payroll services for your business.

Get Started