Best Website Builder for Beauty Salons: Our Recommendation
Our #1 recommended website builder for beauty salons is GoDaddy. Its tool has made vast improvements over the past few years and has become the simplest and most intuitive drag-and-drop website builder on the market.
Using the GoDaddy Website Builder for Beauty Salon Websites
It’s important to understand what your goals are when you begin creating a website for your business. When making a beauty salon website, the primary objectives of your site will be to:
- Establish and execute a marketing strategy that keeps customers informed and engaged
- Keep your business contacts organized, so clients only receive content relevant to their distinctive needs
- Create an online home for new customers to find your business
Businesses that hope to remain relevant in today’s business landscape must use multiple marketing tactics. Email campaigns and social media are the backbones of most businesses’ marketing campaigns. The Marketing Planner in GoDaddy’s website builder is filled with useful tools to help you plan and execute a deliberate marketing strategy.
To access the Marketing Planner, click on the “Marketing” tab in the GoDaddy dashboard. This will bring up a list of options. The Marketing Planner is the second item on your list. From this dash, you can view a calendar that highlights important dates and helps you plan and create social media posts.
As you can see from the above screenshot, the Marketing Planner has everything you need to create engaging and relevant content. This includes a template library for creating content, as well as an ad and flyer design center, customer review section, and SEO engagement analytics.
GoDaddy used its business and marketing knowledge to develop a website builder that’s both intuitive and easy to use. The platform walks you through each stage of the site-building process and no formatting or coding is required.
Another valuable tool we found with the GoDaddy website builder is the connections feature. Located in the dash, this is where you can manage and organize your business connections based on their unique needs. Let’s take a look at just how handy this tool is.
As you can see from the image above, GoDaddy’s “Connections” section walks you through each step. You can import contacts from subscriptions, transactions, or even from past chats with a client. Contacts can be organized and grouped in separate marketing campaigns. You can even search for a specific contact using the “Filters” drop-down menu.
Organizing and managing a detailed contact list helps you stay connected with your clients. The personalized attention they will receive through more targeted marketing campaigns will prove invaluable. This will help enhance the customer experience and have a positive impact on your business’s long-term success.
Getting Started With GoDaddy
One of the other major benefits of the GoDaddy website builder is the ease of getting started. When you log in to the builder for the first time, you will see a two-question form. For “Choose a category,” type in “beauty salon” in the provided field and click “Next.” Then, on the next screen, type the name of your business.
After about 10 seconds, GoDaddy will take you to the front page of your new website.
GoDaddy’s builder uses artificial intelligence (AI) to better understand your business name and type so as to construct a template that’ll best suit your business.
Once you make it this far, it’s as simple as customizing the information on the pre-built pages to match your business, and you’ll have a semi-custom website that’s ready to be published to the web — all in less than five minutes.
Of course, depending on the level of customization that you would like to do, you can continue to add, change, and move things around until you have your dream website!
Cons of the GoDaddy Website Builder for Beauty Salon Websites
While this website builder is our recommended pick for beauty salons, it’s not totally flawless. There are a few things that may push certain users to other builders. These cons include:
- Limited capability for expansion — With the GoDaddy website building platform, you can build an authoritative and SEO-driven site in less than an hour. Your site can be fully customized to meet your beauty salon’s unique business needs. While the platform has an extensive library of tools and features, some may find it somewhat limiting when it comes to scalability. If you have plans for future website expansion, it’s possible that you could outgrow the platform in a few years. If you anticipate needing features that GoDaddy doesn’t currently offer, consider an alternative like Web.com or WordPress.
- Ease of use vs. flexibility — While GoDaddy’s platform includes a large collection of useful and clear-cut features, salon owners with more advanced needs may find some options limiting in their scope. If you’re a perfectionist, you may find some restrictions a bit frustrating. If controlling the location of an image down to the millimeter is important to you, you may want to check out a website builder with more advanced options, such as WordPress or Wix.
GoDaddy Website Builder Summary
Overall, the GoDaddy Website Builder is our #1 recommendation for beauty salon websites. The pros outweigh the cons by a mile.
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Other Website Builders for Beauty Salons
Like most website builders nowadays, Web.com enables users to quickly create a functional website without needing to write a single line of code. It also includes an extremely affordable signup offer for the first month, which allows for time to learn the platform before having to truly pay for it. As one of the first website builders available on the internet, it has also perfected the art of drag-and-drop functionality and includes fast uptimes, allowing your site to be better optimized for search engines.
The problem is that Web.com hasn’t entirely updated with the times. Its templates feel a bit outdated, and there are moments when using the editing tool feels a little less intuitive than it does on more modern platforms like GoDaddy, Wix, or Squarespace. Additionally, despite the low cost of premium plans at signup, these prices skyrocket after the first monthly billing cycle. This may make it seem like an affordable option, but in practice that might not shake out to be true.
WordPress is one of the most popular website builders on the market, and with good reason. This content management system (CMS) is highly customizable, endlessly flexible, and can be one of the least expensive options available to small business owners. WordPress consistently ranks as one of the best website builders in the world, and it can be a good choice for your business website.
However, WordPress does have its drawbacks. Site owners must purchase their own domain name and hosting package, and they also have to perform routine maintenance tasks like updating their website and plugins and conducting site backups. In addition, WordPress is not an easy-to-use builder, especially when compared to other recommended options like GoDaddy, Wix, or Web.com. Typically, we only recommend WordPress to business owners who already have experience with the builder or are more tech-savvy.
Wix consistently ranks high in our list of best website builders, and it’s easy to see why. Having been around for a while, Wix has updated well with the times and remains a very sleek, modern platform where users can create a high-performance website without having to spend too much time learning about web design. Its templates feature beautiful designs, and there are many customization options available — as well as a (very limited) free plan for users looking to save some money.
Despite all of this, some of these added features come with an extra layer of complexity. Using Wix’s editor is simply not as easy and intuitive as some of its competitors. Wix also lags behind when it comes to analytics and other basic metrics a small business owner will need to keep track of growth. Finally, despite offering a free plan, there are a lot of features missing from it — like a Wix subdomain — and Wix premium plans run a bit steeper than the likes of GoDaddy and Web.com.
How to Choose a Website Builder for Beauty Salons
Choosing a website builder is one of the most important decisions you will make when it comes to building your beauty salon website. If none of the suggestions above seem like they will fit your needs, then you’ll need to select a different builder. This section will give you a framework to make the decision in the most effective way possible.
Once you have an idea and guidelines of how you will make this choice, check out our Best Website Builder of 2022 review for several different options and reviews of each builder.
Ease of Use
The most important factor when choosing a website builder is its ease of use. It doesn’t matter how many bells and whistles or beautiful templates the builder has if you can’t figure out how to use it.
Of course, all builders will have a learning curve. But, some are just considerably simpler than others. WordPress, for example, is an absolutely amazing tool that gives you almost limitless flexibility but is one of the least intuitive builders on the market.
Most small businesses that use WordPress end up hiring developers and marketers to create and manage their websites. This is not a bad thing, per se, but it’s a decision you will have to make. After all, you know your business (and its needs) best.
Speed of Implementation
Similar to ease of use, speed of implementation is an important factor when starting a new site from scratch. When beginning a new business, you will have a massive number of tasks that need to be taken care of in order to get things going. Creating a website is absolutely one of the most important.
With this being said, it obviously makes more sense to use a tool that can have you up and running quickly. Some builders are better suited than others when it comes to a new site.
Some give you a blank slate to work from, others give you templates, and others still use AI to understand your unique needs and help to fill in some of the blanks for you. The right answer for you may be different than for someone else, but understanding this will give you a massive advantage when selecting your builder.
Expandability is less about what you want to do with your website now and more about what your long-term ambitions are.
For example, let’s say that you are starting a basic website that helps your customers find where your business is and gives them multiple ways to contact you. Two years from now, you know that you want to have a full-blown software-as-a-service (SaaS) app on your website. There’s a good chance that the tools you need are going to be very different between now and then.
Something to note is that using one system doesn’t mean that you can never change platforms. That being said, migrating a site from one tool to another is usually a pretty in-depth undertaking and at least a medium-sized headache.
In the beginning, try to look forward and plan into the future for what your needs will be at different stages of your business. This will give you the insight you need to make the best decisions possible.
Along with the three that we have mentioned, there are other factors that may guide your choice of website builder:
- Price — Naturally, price is a factor when choosing a website tool. If you’re starting a small blog, there’s no reason that you would need a major ecommerce suite. Keep in mind, however, that your business will be supporting this website, and hopefully, your revenue will make these $10 to $30 per month expenses look like a drop in the bucket.
- Templates — Good web design can be tricky. Do you know exactly what should go on your homepage? Having a large library of templates gives you a running start when it comes to designing the pages that will make up your website.
- Responsive Design — For the most part, all builders nowadays should have this figured out for you, but keep in mind that if your website doesn’t look good on all screen sizes (e.g., mobile, desktop, tablet, etc.), you’ll alienate a large number of your customers. Have you ever backed out of a website because it looked terrible on your phone? That is what you want to avoid for your own website.
GoDaddy used its extensive business knowledge and experience to create a platform that is both user-friendly and intuitive. Whether you’re a novice or have built hundreds of websites, you’ll have a stunning and SEO-driven site designed in a matter of minutes.
The marketing and connections features help you keep customers engaged and current on the latest salon news. These personal connections help you provide the best possible service and strengthen brand recognition and loyalty. This, coupled with its comprehensive library, makes it our #1 choice for building a beauty salon website.