Building a website is one of the first and most important steps in starting a new business venture. Your website is essentially the online home of your business. It’s a place where you can showcase your products and services and freely communicate with your customers without the burdensome constraints of social media platforms.
Since you’re building a jewelry store website, your needs will differ slightly from other websites. This guide will help you find the best jewelry store website builder currently available and give additional recommendations to help you create the best website for your business.
Best Website Builder for Jewelry Stores: Our Recommendation
Our #1 recommended website builder for jewelry stores is GoDaddy. Its tool has made vast improvements over the past few years and has become the simplest and most intuitive drag-and-drop website builder on the market.
Using the GoDaddy Website Builder for Jewelry Store Websites
It’s important to understand what your goals are when you begin creating a website for your business. When making a jewelry website, the primary objectives of your site will be to:
- Beautifully display your store’s inventory by uploading product images and videos to your website
- Enable the chat feature, so customers can connect with personnel quickly and get answers to important questions
- Create an online home for new customers to find your business
Customers can visit your website to learn more about merchandise that’s currently available and catch a sneak peek at items arriving soon. Here, you can provide details regarding each piece of jewelry; including the materials used and how they were sourced.
With the GoDaddy website builder, you can also upload videos in just a few clicks. Customers can learn more about the jewelry companies your store partners with or see what a particular piece looks like from every angle.
Don’t have any photos or videos of your own yet? No problem. As a GoDaddy customer, you’ll have access to its full media library, where you’ll choose from free or low-cost media content. With this robust tool, you’ll also be able to edit images, change the layout, and add a customized caption. An added bonus — the website builder walks you through each step; no formatting or coding is required.
Let’s take a look at just how easy it is to add videos to your GoDaddy website.
Here’s an example of what we mean:
Keep your website fresh and relevant by regularly rotating out and/or adding new videos and photos. To add a page for videos, simply click on “Add New Section.” From there, you’ll select “Video” from the list of options. This will bring up a menu on the right-hand side, where you’ll have the option to adjust the colors and change the layout. You can even link videos from Vimeo or YouTube using their URL.
GoDaddy’s goal was to deliver a website builder that could be used by business owners of all skill levels. While the platform is very user-friendly, it recognizes that customers will run into issues from time to time. The GoDaddy support team is always available to assist you with any questions or problems you have during your website build.
The modern consumer has grown accustomed to getting what they need quickly and easily. Businesses seeking long-term success have had to adapt to consumer needs by adding customer service-oriented features such as chat to their websites.
With the GoDaddy chat tool enabled, customers can contact you or your staff directly through your jewelry store’s website. Once they’ve clicked on the chat icon, they’re immediately connected with a store representative.
By activating this feature, your customers will no longer have to pick up the phone or wait on an email response to their questions. You’re able to elevate the customer experience, which will go a long way in building trust and brand loyalty.
If this is your first website build, you may be feeling a little intimidated about the process. Not to worry; GoDaddy has you covered. Its website builder was created with you in mind. This intuitive system will anticipate your needs and walk you through every step.
Let’s take a look at an example:
The above screenshot is a great example of how user-friendly this platform is. Once you’ve clicked on the “Go to Conversations Inbox” from the right-side menu, a pop-up similar to the above image will appear on your screen. This pop-up will provide you with detailed instructions and any relevant information that you’ll need to proceed.
The above-mentioned features are just a few of the many reasons why we chose GoDaddy’s website builder as the top-rated platform for jewelry stores.
Getting Started With GoDaddy
One of the other major benefits of the GoDaddy website builder is the ease of getting started. When you log in to the builder for the first time, you will see a two-question form. For “Choose a category,” type in “jewelry store” in the provided field and click “Next.” Then, on the next screen, type the name of your business.
After about 10 seconds, GoDaddy will take you to the front page of your new website.
GoDaddy’s builder uses artificial intelligence (AI) to better understand your business name and type so as to construct a template that’ll best suit your business.
Once you make it this far, it’s as simple as customizing the information on the pre-built pages to match your business, and you’ll have a semi-custom website that’s ready to be published to the web — all in less than five minutes.
Of course, depending on the level of customization that you would like to do, you can continue to add, change, and move things around until you have your dream website!
Cons of the GoDaddy Website Builder for Jewelry Store Websites
While this website builder is our recommended pick for jewelry stores, it’s not totally flawless. There are a few things that may push certain users to other builders. These cons include:
- Ecommerce may be limited — If your jewelry store relies heavily on online sales, you may find GoDaddy’s ecommerce features a bit limiting. While the platform should be robust enough to handle high volume sales for the first couple of years, you’ll likely outgrow its capabilities by year three. However, GoDaddy’s ecommerce feature will easily get you started and help generate sales. By the time you need a more advanced ecommerce system like Shopify, GoDaddy may have more enhanced tools available.
- Limited expansion capabilities — With GoDaddy’s website builder, you can develop an authoritative site that is customized to meet your business needs. Despite its comprehensive library of tools, features, and media, we did find it somewhat limited when it comes to scalability. As your business grows and reaches new milestones, your website needs will change. Depending upon those needs, it’s possible that you could outgrow this platform in a few years. If you anticipate needing more advanced features that GoDaddy doesn’t currently offer, WordPress or Shopify may be a more viable option.
GoDaddy Website Builder Summary
Overall, the GoDaddy Website Builder is our #1 recommendation for jewelry store websites. the pros outweigh the cons by heeps and gobs.
Check out the GoDaddy Website Builder Afor yourself and get a 30% discount by using our link.
Other Website Builders for Jewelry Stores
Like most website builders nowadays, Web.com enables users to quickly create a functional website without needing to write a single line of code. It also includes an extremely affordable signup offer for the first month, which allows for time to learn the platform before having to truly pay for it. As one of the first website builders available on the internet, it has also perfected the art of drag-and-drop functionality and includes fast uptimes, allowing your site to be better optimized for search engines.
The problem is that Web.com hasn’t entirely updated with the times. Its templates feel a bit outdated, and there are moments when using the editing tool feels a little less intuitive than it does on more modern platforms like GoDaddy, Wix, or Squarespace. Additionally, despite the low cost of premium plans at signup, these prices skyrocket after the first monthly billing cycle. This may make it seem like an affordable option, but in practice that might not shake out to be true.
WordPress is one of the most popular website builders on the market, and with good reason. This content management system (CMS) is highly customizable, endlessly flexible, and can be one of the least expensive options available to small business owners. WordPress consistently ranks as one of the best website builders in the world, and it can be a good choice for your business website.
However, WordPress does have its drawbacks. Site owners must purchase their own domain name and hosting package, and they also have to perform routine maintenance tasks like updating their website and plugins and conducting site backups. In addition, WordPress is not an easy-to-use builder, especially when compared to other recommended options like GoDaddy, Wix, or Web.com. Typically, we only recommend WordPress to business owners who already have experience with the builder or are more tech-savvy.
Wix consistently ranks high in our list of best website builders, and it’s easy to see why. Having been around for a while, Wix has updated well with the times and remains a very sleek, modern platform where users can create a high-performance website without having to spend too much time learning about web design. Its templates feature beautiful designs, and there are many customization options available — as well as a (very limited) free plan for users looking to save some money.
Despite all of this, some of these added features come with an extra layer of complexity. Using Wix’s editor is simply not as easy and intuitive as some of its competitors. Wix also lags behind when it comes to analytics and other basic metrics a small business owner will need to keep track of growth. Finally, despite offering a free plan, there are a lot of features missing from it — like a Wix subdomain — and Wix premium plans run a bit steeper than the likes of GoDaddy and Web.com.
How to Choose a Website Builder for Jewelry Stores
Choosing a website builder is one of the most important decisions you will make when it comes to building your jewelry store website. If none of the suggestions above seem like they will fit your needs, then you’ll need to select a different builder. This section will give you a framework to make the decision in the most effective way possible.
Once you have an idea and guidelines of how you will make this choice, check out our Best Website Builder of 2023 review for several different options and reviews of each builder.
Ease of Use
The most important factor when choosing a website builder is its ease of use. It doesn’t matter how many bells and whistles or beautiful templates the builder has if you can’t figure out how to use it.
Of course, all builders will have a learning curve. But, some are just considerably simpler than others. WordPress, for example, is an absolutely amazing tool that gives you almost limitless flexibility but is one of the least intuitive builders on the market.
Most small businesses that use WordPress end up hiring developers and marketers to create and manage their websites. This is not a bad thing, per se, but it’s a decision you will have to make. After all, you know your business (and its needs) best.
Speed of Implementation
Similar to ease of use, speed of implementation is an important factor when starting a new site from scratch. When beginning a new business, you will have a massive number of tasks that need to be taken care of in order to get things going. Creating a website is absolutely one of the most important.
With this being said, it obviously makes more sense to use a tool that can have you up and running quickly. Some builders are better suited than others when it comes to a new site.
Some give you a blank slate to work from, others give you templates, and others still use AI to understand your unique needs and help to fill in some of the blanks for you. The right answer for you may be different than for someone else, but understanding this will give you a massive advantage when selecting your builder.
Expandability is less about what you want to do with your website now and more about what your long-term ambitions are.
For example, let’s say that you are starting a basic website that helps your customers find where your business is and gives them multiple ways to contact you. Two years from now, you know that you want to have a full-blown software-as-a-service (SaaS) app on your website. There’s a good chance that the tools you need are going to be very different between now and then.
Something to note is that using one system doesn’t mean that you can never change platforms. That being said, migrating a site from one tool to another is usually a pretty in-depth undertaking and at least a medium-sized headache.
In the beginning, try to look forward and plan into the future for what your needs will be at different stages of your business. This will give you the insight you need to make the best decisions possible.
Along with the three that we have mentioned, there are other factors that may guide your choice of website builder:
- Price — Naturally, price is a factor when choosing a website tool. If you’re starting a small blog, there’s no reason that you would need a major ecommerce suite. Keep in mind, however, that your business will be supporting this website, and hopefully, your revenue will make these $10 to $30 per month expenses look like a drop in the bucket.
- Templates — Good web design can be tricky. Do you know exactly what should go on your homepage? Having a large library of templates gives you a running start when it comes to designing the pages that will make up your website.
- Responsive Design — For the most part, all builders nowadays should have this figured out for you, but keep in mind that if your website doesn’t look good on all screen sizes (e.g., mobile, desktop, tablet, etc.), you’ll alienate a large number of your customers. Have you ever backed out of a website because it looked terrible on your phone? That is what you want to avoid for your own website.
GoDaddy understands the needs of today’s business owners and consumers. It used this knowledge to develop a website builder that is robust enough to handle those demands, yet simple enough to make the website-building process quick and painless.
As a GoDaddy customer, you’ll have the ability to upload, edit, and arrange your own images and videos or choose from an extensive media library. The chat feature keeps your customers connected, ensuring every client has a positive experience. These are just a few of the tools GoDaddy’s website builder comes equipped with. With this much support right at your fingertips, it’s clear why GoDaddy is our top choice for building a jewelry store’s website.