Building a website is one of the first and most important steps in starting a new business venture. Your website is essentially the online home of your business. It’s a place where you can showcase your products and services and freely communicate with your customers without the burdensome constraints of social media platforms.
Since you’re building a makeup artist website, your needs will differ slightly from other websites. This guide will help you find the best makeup artist website builder currently available and give additional recommendations to help you create the best website for your business.
Best Website Builder for Makeup Artists: Our Recommendation
Our #1 recommended website builder for makeup artists is GoDaddy. Its tool has made vast improvements over the past few years and has become the simplest and most intuitive drag-and-drop website builder on the market.
Using the GoDaddy Website Builder for Makeup Artist Websites
It’s important to understand what your goals are when you begin creating a website for your business. When making a makeup artist website, the primary objectives of your site will be to:
- Create and implement a marketing strategy to keep your clients engaged and boost your bottom line
- Collect and organize your business connections in groups to ensure your clients receive content relevant to their unique needs
- Create an online home for new customers to find your business
If sharing content through social media and email marketing campaigns is part of your marketing strategy, you’ll want to utilize GoDaddy’s Marketing feature.
One of the most useful tools featured in this section is the Marketing Planner. From this dashboard, you can view a calendar that highlights important dates and helps you plan and create social media posts.
As you can see from the image above, the Marketing Planner has everything you need to create engaging content. With the GoDaddy Marketing feature, you’ll gain access to a whole host of tools. The full library of templates helps make content creation and sharing a breeze. The search engine optimization (SEO) and engagement analytics, flyer and ad design center, and customer reviews section provides everything you need to implement your marketing strategy.
GoDaddy did an excellent job creating a website builder that’s intuitive and anticipates your business needs. Each section is easy-to-find and no coding or formatting is required.
Another significant benefit we found with the GoDaddy website builder is the Connections feature. Found in the dashboard, this is where you can manage and organize your business connections with ease. Let’s take a look.
As shown in the photo above, GoDaddy’s website-building platform takes you through each step in a language that is easy to understand. You can import contacts from previous sessions, subscriptions, or chats and search for contacts easily using the “Filter” drop-down menu.
Maintaining an organized and detailed contact list helps you stay connected with your clients. You can use this tool to keep separate contact lists, which will prove invaluable when creating targeted email marketing campaigns. This personalized attention will enhance the customer experience and, ultimately, have a positive impact on your business’s long-term success.
Getting Started With GoDaddy
One of the other major benefits of the GoDaddy website builder is the ease of getting started. When you log in to the builder for the first time, you will see a two-question form. For “Choose a category,” type in “makeup artist” in the provided field and click “Next.” Then, on the next screen, type the name of your business.
After about 10 seconds, GoDaddy will take you to the front page of your new website.
GoDaddy’s builder uses artificial intelligence (AI) to better understand your business name and type so as to construct a template that’ll best suit your business.
Once you make it this far, it’s as simple as customizing the information on the pre-built pages to match your business, and you’ll have a semi-custom website that’s ready to be published to the web — all in less than five minutes.
Of course, depending on the level of customization that you would like to do, you can continue to add, change, and move things around until you have your dream website!
Cons of the GoDaddy Website Builder for Makeup Artist Websites
While this website builder is our recommended pick for makeup artists, it’s not totally flawless. There are a few things that may push certain users to other builders. These cons include:
- Ease of use vs. flexibility —While there are a lot of straightforward features, business owners with advanced needs may find some options limiting in their scope. If you are a perfectionist, some of the limitations may become a bit frustrating at times. If controlling an image’s location down to the millimeter is necessary, you may need a website builder with more advanced options, such as Wix or WordPress.
- Limited expansion capabilities— With GoDaddy’s platform, you can build an authoritative site that is fully customized to meet your business’s unique needs. While the platform has an extensive library of features and tools, you may feel somewhat limited in its scalability. As your business begins to grow and your website needs change, you may find that you’ve outgrown this platform in a few years. If you anticipate needing features that GoDaddy doesn’t currently offer, consider an alternative like WordPress.
GoDaddy Website Builder Summary
Overall, the GoDaddy Website Builder is our #1 recommendation for makeup artist websites. The pros outweigh the cons by quite a bit.
Check out the GoDaddy Website Builder for yourself and get a discount by using our link.
Other Website Builders for Makeup Artists
Like most website builders nowadays, Web.com enables users to quickly create a functional website without needing to write a single line of code. It also includes an extremely affordable signup offer for the first month, which allows for time to learn the platform before having to truly pay for it. As one of the first website builders available on the internet, it has also perfected the art of drag-and-drop functionality and includes fast uptimes, allowing your site to be better optimized for search engines.
The problem is that Web.com hasn’t entirely updated with the times. Its templates feel a bit outdated, and there are moments when using the editing tool feels a little less intuitive than it does on more modern platforms like GoDaddy, Wix, or Squarespace. Additionally, despite the low cost of premium plans at signup, these prices skyrocket after the first monthly billing cycle. This may make it seem like an affordable option, but in practice that might not shake out to be true.
WordPress is one of the most popular website builders on the market, and with good reason. This content management system (CMS) is highly customizable, endlessly flexible, and can be one of the least expensive options available to small business owners. WordPress consistently ranks as one of the best website builders in the world, and it can be a good choice for your business website.
However, WordPress does have its drawbacks. Site owners must purchase their own domain name and hosting package, and they also have to perform routine maintenance tasks like updating their website and plugins and conducting site backups. In addition, WordPress is not an easy-to-use builder, especially when compared to other recommended options like GoDaddy, Wix, or Web.com. Typically, we only recommend WordPress to business owners who already have experience with the builder or are more tech-savvy.
Wix consistently ranks high in our list of best website builders, and it’s easy to see why. Having been around for a while, Wix has updated well with the times and remains a very sleek, modern platform where users can create a high-performance website without having to spend too much time learning about web design. Its templates feature beautiful designs, and there are many customization options available — as well as a (very limited) free plan for users looking to save some money.
Despite all of this, some of these added features come with an extra layer of complexity. Using Wix’s editor is simply not as easy and intuitive as some of its competitors. Wix also lags behind when it comes to analytics and other basic metrics a small business owner will need to keep track of growth. Finally, despite offering a free plan, there are a lot of features missing from it — like a Wix subdomain — and Wix premium plans run a bit steeper than the likes of GoDaddy and Web.com.
How to Choose a Website Builder for Makeup Artists
Choosing a website builder is one of the most important decisions you will make when it comes to building your makeup artist website. If none of the suggestions above seem like they will fit your needs, then you’ll need to select a different builder. This section will give you a framework to make the decision in the most effective way possible.
Once you have an idea and guidelines of how you will make this choice, check out our Best Website Builder of 2023 review for several different options and reviews of each builder.
Ease of Use
The most important factor when choosing a website builder is its ease of use. It doesn’t matter how many bells and whistles or beautiful templates the builder has if you can’t figure out how to use it.
Of course, all builders will have a learning curve. But, some are just considerably simpler than others. WordPress, for example, is an absolutely amazing tool that gives you almost limitless flexibility but is one of the least intuitive builders on the market.
Most small businesses that use WordPress end up hiring developers and marketers to create and manage their websites. This is not a bad thing, per se, but it’s a decision you will have to make. After all, you know your business (and its needs) best.
Speed of Implementation
Similar to ease of use, speed of implementation is an important factor when starting a new site from scratch. When beginning a new business, you will have a massive number of tasks that need to be taken care of in order to get things going. Creating a website is absolutely one of the most important.
With this being said, it obviously makes more sense to use a tool that can have you up and running quickly. Some builders are better suited than others when it comes to a new site.
Some give you a blank slate to work from, others give you templates, and others still use AI to understand your unique needs and help to fill in some of the blanks for you. The right answer for you may be different than for someone else, but understanding this will give you a massive advantage when selecting your builder.
Expandability is less about what you want to do with your website now and more about what your long-term ambitions are.
For example, let’s say that you are starting a basic website that helps your customers find where your business is and gives them multiple ways to contact you. Two years from now, you know that you want to have a full-blown software-as-a-service (SaaS) app on your website. There’s a good chance that the tools you need are going to be very different between now and then.
Something to note is that using one system doesn’t mean that you can never change platforms. That being said, migrating a site from one tool to another is usually a pretty in-depth undertaking and at least a medium-sized headache.
In the beginning, try to look forward and plan into the future for what your needs will be at different stages of your business. This will give you the insight you need to make the best decisions possible.
Along with the three that we have mentioned, there are other factors that may guide your choice of website builder:
- Price — Naturally, price is a factor when choosing a website tool. If you’re starting a small blog, there’s no reason that you would need a major ecommerce suite. Keep in mind, however, that your business will be supporting this website, and hopefully, your revenue will make these $10 to $30 per month expenses look like a drop in the bucket.
- Templates — Good web design can be tricky. Do you know exactly what should go on your homepage? Having a large library of templates gives you a running start when it comes to designing the pages that will make up your website.
- Responsive Design — For the most part, all builders nowadays should have this figured out for you, but keep in mind that if your website doesn’t look good on all screen sizes (e.g., mobile, desktop, tablet, etc.), you’ll alienate a large number of your customers. Have you ever backed out of a website because it looked terrible on your phone? That is what you want to avoid for your own website.
GoDaddy used its business knowledge and experience to develop a platform that is both user-friendly and intuitive. Whether you’re a beginner or a website-building pro, you’ll have a stunning and SEO-driven site designed in a matter of minutes.
The marketing and connections features help you keep your customers engaged and up-to-date on the latest news. These personal connections help you provide the best possible service and develop brand recognition and loyalty. This, coupled with its comprehensive library makes it our top choice for building a makeup artist website.