Best Website Builder for Marketing Agencies: Our Recommendation
Our #1 recommended website builder for marketing agencies is GoDaddy. Its tool has made vast improvements over the past few years and has become the simplest and most intuitive drag-and-drop website builder on the market.
Using the GoDaddy Website Builder for Marketing Agency Websites
It’s important to understand what your goals are when you begin creating a website for your business. When making a marketing agency website, the primary objectives of your site will be to:
- Build your new website and manage the various aspects of your marketing business using the tools and features found in GoDaddy’s main dashboard
- Manage your business contacts and streamline your outgoing content campaigns
- Create an online home for new customers to find your business
The GoDaddy Website Builder is an outstanding platform for business owners looking to design a professional-looking website, without the hefty price tag. After logging in to your GoDaddy account, the system will take you to the main dashboard. This is where you’ll find everything you need to get started.
Once you’ve logged into your account, your screen should look similar to the image highlighted above. As you can see, GoDaddy has kept its main dash clean and simple. You won’t need to understand the latest tech lingo or have website-building experience to get started.
The menu across the top is where you’ll find the tools to design your website and equip it with advanced features like marketing, chats, social media posting, and commerce. As your business grows and your website’s needs evolve, you’ll revisit this dashboard to edit your website, add/edit images, and update your settings.
GoDaddy’s mission is to set every small business up for long-term success. To encourage progress, the main dashboard features an “Other ways to grow” section. Here, you’ll find apps you can connect with to increase visibility and optimize performance. To get started, just click “Connect” and follow the instructions.
As a marketing expert, you probably have a marketing toolbox that works well for servicing your clients’ needs. But, what about your own business?
One of the things we love most about the GoDaddy builder is that everything you need is in one place. Rather than using multiple disparate systems, you’ll only have one account to sign in to. This streamlines your processes, saving you time and money. As a marketing professional, this will come in particularly handy when using the “Connections” function.
Above is a screenshot of the Connections dash. From here, you can add each contact manually or import them from your other GoDaddy tools. Contacts can be imported from past transactions, blog subscribers, and previous appointment bookings.
Do you send out a lot of email campaigns or newsletters? Simplify your tasks by utilizing the “Filters” to sort by contact type. The GoDaddy platform helps streamline your processes, so you have more time to focus on other aspects of the business.
The GoDaddy Website Builder is loaded with powerful tools like this, making it our top choice for building your marketing agency’s new website.
Getting Started With GoDaddy
One of the other major benefits of the GoDaddy website builder is the ease of getting started. When you log in to the builder for the first time, you will see a two-question form. For “Choose a category,” type in “marketing agency” in the provided field and click “Next.” Then, on the next screen, type the name of your business.
After about 10 seconds, GoDaddy will take you to the front page of your new website.
GoDaddy’s builder uses artificial intelligence (AI) to better understand your business name and type so as to construct a template that’ll best suit your business.
Once you make it this far, it’s as simple as customizing the information on the pre-built pages to match your business, and you’ll have a semi-custom website that’s ready to be published to the web — all in less than five minutes.
Of course, depending on the level of customization that you would like to do, you can continue to add, change, and move things around until you have your dream website!
Cons of the GoDaddy Website Builder for Marketing Agency Websites
While this website builder is our recommended pick for marketing agencies, it’s not totally flawless. There are a few things that may push certain users to other builders. These cons include:
- Limited design control — When GoDaddy created this platform, its goal was to create a site builder that entrepreneurs of all skill levels would find easy to use. To accomplish that goal, simplicity was key. While most users will appreciate the simplicity, some may find it a bit frustrating. If you have a web-building background or prefer to have complete control over every website detail, this platform may not be for you. A more complex builder, like WordPress, may give you the design control you’re looking for.
- No option for plug-ins, add-ons, or third-party apps— GoDaddy doesn’t currently offer any third-party app, add-ons, or plug-in integrations. Since simplicity was GoDaddy’s overarching goal, it makes sense that they don’t offer any integrations. Before you write off this website builder, we encourage you to visit the library of tools and features GoDaddy has made available to its users. If you find that these options still don’t meet your business website needs, check out Web.com or WordPress.
GoDaddy Website Builder Summary
Overall, the GoDaddy Website Builder is our #1 recommendation for marketing agency websites. The pros outweigh the cons by heeps and gobs.
Check out the GoDaddy Website Builder for yourself and get a 30% discount by using our link.
Other Website Builders for Marketing Agencies
Like most website builders nowadays, Web.com enables users to quickly create a functional website without needing to write a single line of code. It also includes an extremely affordable signup offer for the first month, which allows for time to learn the platform before having to truly pay for it. As one of the first website builders available on the internet, it has also perfected the art of drag-and-drop functionality and includes fast uptimes, allowing your site to be better optimized for search engines.
The problem is that Web.com hasn’t entirely updated with the times. Its templates feel a bit outdated, and there are moments when using the editing tool feels a little less intuitive than it does on more modern platforms like GoDaddy, Wix, or Squarespace. Additionally, despite the low cost of premium plans at signup, these prices skyrocket after the first monthly billing cycle. This may make it seem like an affordable option, but in practice that might not shake out to be true.
WordPress is one of the most popular website builders on the market, and with good reason. This content management system (CMS) is highly customizable, endlessly flexible, and can be one of the least expensive options available to small business owners. WordPress consistently ranks as one of the best website builders in the world, and it can be a good choice for your business website.
However, WordPress does have its drawbacks. Site owners must purchase their own domain name and hosting package, and they also have to perform routine maintenance tasks like updating their website and plugins and conducting site backups. In addition, WordPress is not an easy-to-use builder, especially when compared to other recommended options like GoDaddy, Wix, or Web.com. Typically, we only recommend WordPress to business owners who already have experience with the builder or are more tech-savvy.
Wix consistently ranks high in our list of best website builders, and it’s easy to see why. Having been around for a while, Wix has updated well with the times and remains a very sleek, modern platform where users can create a high-performance website without having to spend too much time learning about web design. Its templates feature beautiful designs, and there are many customization options available — as well as a (very limited) free plan for users looking to save some money.
Despite all of this, some of these added features come with an extra layer of complexity. Using Wix’s editor is simply not as easy and intuitive as some of its competitors. Wix also lags behind when it comes to analytics and other basic metrics a small business owner will need to keep track of growth. Finally, despite offering a free plan, there are a lot of features missing from it — like a Wix subdomain — and Wix premium plans run a bit steeper than the likes of GoDaddy and Web.com.
How to Choose a Website Builder for Marketing Agencies
Choosing a website builder is one of the most important decisions you will make when it comes to building your marketing agency website. If none of the suggestions above seem like they will fit your needs, then you’ll need to select a different builder. This section will give you a framework to make the decision in the most effective way possible.
Once you have an idea and guidelines of how you will make this choice, check out our Best Website Builder of 2022 review for several different options and reviews of each builder.
Ease of Use
The most important factor when choosing a website builder is its ease of use. It doesn’t matter how many bells and whistles or beautiful templates the builder has if you can’t figure out how to use it.
Of course, all builders will have a learning curve. But, some are just considerably simpler than others. WordPress, for example, is an absolutely amazing tool that gives you almost limitless flexibility but is one of the least intuitive builders on the market.
Most small businesses that use WordPress end up hiring developers and marketers to create and manage their websites. This is not a bad thing, per se, but it’s a decision you will have to make. After all, you know your business (and its needs) best.
Speed of Implementation
Similar to ease of use, speed of implementation is an important factor when starting a new site from scratch. When beginning a new business, you will have a massive number of tasks that need to be taken care of in order to get things going. Creating a website is absolutely one of the most important.
With this being said, it obviously makes more sense to use a tool that can have you up and running quickly. Some builders are better suited than others when it comes to a new site.
Some give you a blank slate to work from, others give you templates, and others still use AI to understand your unique needs and help to fill in some of the blanks for you. The right answer for you may be different than for someone else, but understanding this will give you a massive advantage when selecting your builder.
Expandability is less about what you want to do with your website now and more about what your long-term ambitions are.
For example, let’s say that you are starting a basic website that helps your customers find where your business is and gives them multiple ways to contact you. Two years from now, you know that you want to have a full-blown software-as-a-service (SaaS) app on your website. There’s a good chance that the tools you need are going to be very different between now and then.
Something to note is that using one system doesn’t mean that you can never change platforms. That being said, migrating a site from one tool to another is usually a pretty in-depth undertaking and at least a medium-sized headache.
In the beginning, try to look forward and plan into the future for what your needs will be at different stages of your business. This will give you the insight you need to make the best decisions possible.
Along with the three that we have mentioned, there are other factors that may guide your choice of website builder:
- Price — Naturally, price is a factor when choosing a website tool. If you’re starting a small blog, there’s no reason that you would need a major ecommerce suite. Keep in mind, however, that your business will be supporting this website, and hopefully, your revenue will make these $10 to $30 per month expenses look like a drop in the bucket.
- Templates — Good web design can be tricky. Do you know exactly what should go on your homepage? Having a large library of templates gives you a running start when it comes to designing the pages that will make up your website.
- Responsive Design — For the most part, all builders nowadays should have this figured out for you, but keep in mind that if your website doesn’t look good on all screen sizes (e.g., mobile, desktop, tablet, etc.), you’ll alienate a large number of your customers. Have you ever backed out of a website because it looked terrible on your phone? That is what you want to avoid for your own website.
From your website build to managing business contacts and marketing campaigns, GoDaddy is here to support you every step of the way.
These features, combined with the superior customer service it’s known for, earned GoDaddy the #1 spot for building your marketing agency’s website.