Building a website is one of the first and most important steps in starting a new business venture. Your website is essentially the online home of your business. It’s a place where you can showcase your products and services and freely communicate with your customers without the burdensome constraints of social media platforms.
Since you’re building a massage therapy website, your needs will differ slightly from other websites. This guide will help you find the best massage therapy website builder currently available and give additional recommendations to help you create the best website for your business.
Best Website Builder for Massage Therapists: Our Recommendation
Our #1 recommended website builder for massage therapists is GoDaddy. Its tool has made vast improvements over the past few years and has become the simplest and most intuitive drag-and-drop website builder on the market.
Using the GoDaddy Website Builder for Massage Therapy Websites
It’s important to understand what your goals are when you begin creating a website for your business. When making a massage therapy website, the primary objectives of your site will be to:
- Use the appointments feature to keep track of client scheduling
- Use social media to expand and grow your business
- Create an online home for new customers to find your business
A massage therapy business thrives on returning customers. Massage therapists often must develop both business and personal relationships with their clients. Once you’ve established rapport with a client, especially in this type of business, you’ll likely see them again. Therefore, scheduling is a critical part of planning each day, week, and month for your business.
With GoDaddy’s appointments feature, you’ll be able to set up client appointments, as well as client notes and information. Having a set of concise notes for each client allows you to closely monitor overall progress and pinpoint areas that need more work. Returning clients will find their check-in process times reduced, as their vital information will be on file in the system.
Client communications can also be managed in appointments. Receiving appointment reminders or specific appointment instructions via a mobile device can benefit you and your clients immensely.
You will also be able to gather needed information from customers during their initial check-in process. By setting up a specific questionnaire for your business, you can collect and process client info before they even meet with you in person.
GoDaddy’s website builder also allows you to maximize social media platforms for your business. Tapping into social media for business is fast becoming a standardized practice. GoDaddy’s social media feature helps organize and plan your online communications, engagements, and interactions.
Once you have established an online presence for your business, you'll be able to engage existing and potential clients from a central location. Your website will become your home base, with communications flowing out to the various platforms.
If you have existing social accounts, you can easily tie them into your website through the social media feature. Add as many social media links as you need, and continue to update, as your business grows.
Social media can be a misused tool, if not used with purpose. GoDaddy’s feature helps you to manage and organize your social media strategy to effectively garner the right kind of online buzz.
Getting Started With GoDaddy
One of the other major benefits of the GoDaddy website builder is the ease of getting started. When you log in to the builder for the first time, you will see a two-question form. For “Choose a category,” type in “massage therapist” in the provided field and click “Next.” Then, on the next screen, type the name of your business.
After about 10 seconds, GoDaddy will take you to the front page of your new website.
GoDaddy’s builder uses artificial intelligence (AI) to better understand your business name and type so as to construct a template that’ll best suit your business.
Once you make it this far, it’s as simple as customizing the information on the pre-built pages to match your business, and you’ll have a semi-custom website that’s ready to be published to the web — all in less than five minutes.
Of course, depending on the level of customization that you would like to do, you can continue to add, change, and move things around until you have your dream website!
Cons of the GoDaddy Website Builder for Massage Therapy Websites
While this website builder is our recommended pick for massage therapists, it’s not totally flawless. There are a few things that may push certain users to other builders. These cons include:
- Ease of use may limit your options — If you find yourself looking for more refined and specific adjustments for your website, you may be left wanting more with the GoDaddy builder. GoDaddy’s streamlined and user-friendly design is great for getting a quality website completed. But, if you want more options, extras, and adjustments for your website design, you may want to visit other builders, such as WordPress or Wix. The adjustments will increase, but so will your time and effort spent on your website build.
- Limited online payment options — As your business grows, and you create more sales, you may run into limitations with GoDaddy’s commerce functions. A site like Shopify may offer greater flexibility for managing a higher volume of online sales. For a massage therapy business, though, the point of sale will often be at the counter. This kind of business may not require a high level of online payment options. GoDaddy’s commerce feature can easily handle a moderate amount of website-based transactions, on par with what many massage therapist businesses will experience.
GoDaddy Website Builder Summary
Overall, the GoDaddy Website Builder is our #1 recommendation for massage therapy websites. The pros outweigh the cons by quite a bit.
Check out the GoDaddy Website Builder for yourself and get a discount by using our link.
Other Website Builders for Massage Therapists
Like most website builders nowadays, Web.com enables users to quickly create a functional website without needing to write a single line of code. It also includes an extremely affordable signup offer for the first month, which allows for time to learn the platform before having to truly pay for it. As one of the first website builders available on the internet, it has also perfected the art of drag-and-drop functionality and includes fast uptimes, allowing your site to be better optimized for search engines.
The problem is that Web.com hasn’t entirely updated with the times. Its templates feel a bit outdated, and there are moments when using the editing tool feels a little less intuitive than it does on more modern platforms like GoDaddy, Wix, or Squarespace. Additionally, despite the low cost of premium plans at signup, these prices skyrocket after the first monthly billing cycle. This may make it seem like an affordable option, but in practice that might not shake out to be true.
WordPress is one of the most popular website builders on the market, and with good reason. This content management system (CMS) is highly customizable, endlessly flexible, and can be one of the least expensive options available to small business owners. WordPress consistently ranks as one of the best website builders in the world, and it can be a good choice for your business website.
However, WordPress does have its drawbacks. Site owners must purchase their own domain name and hosting package, and they also have to perform routine maintenance tasks like updating their website and plugins and conducting site backups. In addition, WordPress is not an easy-to-use builder, especially when compared to other recommended options like GoDaddy, Wix, or Web.com. Typically, we only recommend WordPress to business owners who already have experience with the builder or are more tech-savvy.
Wix consistently ranks high in our list of best website builders, and it’s easy to see why. Having been around for a while, Wix has updated well with the times and remains a very sleek, modern platform where users can create a high-performance website without having to spend too much time learning about web design. Its templates feature beautiful designs, and there are many customization options available — as well as a (very limited) free plan for users looking to save some money.
Despite all of this, some of these added features come with an extra layer of complexity. Using Wix’s editor is simply not as easy and intuitive as some of its competitors. Wix also lags behind when it comes to analytics and other basic metrics a small business owner will need to keep track of growth. Finally, despite offering a free plan, there are a lot of features missing from it — like a Wix subdomain — and Wix premium plans run a bit steeper than the likes of GoDaddy and Web.com.
How to Choose a Website Builder for Massage Therapists
Choosing a website builder is one of the most important decisions you will make when it comes to building your massage therapy website. If none of the suggestions above seem like they will fit your needs, then you’ll need to select a different builder. This section will give you a framework to make the decision in the most effective way possible.
Once you have an idea and guidelines of how you will make this choice, check out our Best Website Builder of 2023 review for several different options and reviews of each builder.
Ease of Use
The most important factor when choosing a website builder is its ease of use. It doesn’t matter how many bells and whistles or beautiful templates the builder has if you can’t figure out how to use it.
Of course, all builders will have a learning curve. But, some are just considerably simpler than others. WordPress, for example, is an absolutely amazing tool that gives you almost limitless flexibility but is one of the least intuitive builders on the market.
Most small businesses that use WordPress end up hiring developers and marketers to create and manage their websites. This is not a bad thing, per se, but it’s a decision you will have to make. After all, you know your business (and its needs) best.
Speed of Implementation
Similar to ease of use, speed of implementation is an important factor when starting a new site from scratch. When beginning a new business, you will have a massive number of tasks that need to be taken care of in order to get things going. Creating a website is absolutely one of the most important.
With this being said, it obviously makes more sense to use a tool that can have you up and running quickly. Some builders are better suited than others when it comes to a new site.
Some give you a blank slate to work from, others give you templates, and others still use AI to understand your unique needs and help to fill in some of the blanks for you. The right answer for you may be different than for someone else, but understanding this will give you a massive advantage when selecting your builder.
Expandability is less about what you want to do with your website now and more about what your long-term ambitions are.
For example, let’s say that you are starting a basic website that helps your customers find where your business is and gives them multiple ways to contact you. Two years from now, you know that you want to have a full-blown software-as-a-service (SaaS) app on your website. There’s a good chance that the tools you need are going to be very different between now and then.
Something to note is that using one system doesn’t mean that you can never change platforms. That being said, migrating a site from one tool to another is usually a pretty in-depth undertaking and at least a medium-sized headache.
In the beginning, try to look forward and plan into the future for what your needs will be at different stages of your business. This will give you the insight you need to make the best decisions possible.
Along with the three that we have mentioned, there are other factors that may guide your choice of website builder:
- Price — Naturally, price is a factor when choosing a website tool. If you’re starting a small blog, there’s no reason that you would need a major ecommerce suite. Keep in mind, however, that your business will be supporting this website, and hopefully, your revenue will make these $10 to $30 per month expenses look like a drop in the bucket.
- Templates — Good web design can be tricky. Do you know exactly what should go on your homepage? Having a large library of templates gives you a running start when it comes to designing the pages that will make up your website.
- Responsive Design — For the most part, all builders nowadays should have this figured out for you, but keep in mind that if your website doesn’t look good on all screen sizes (e.g., mobile, desktop, tablet, etc.), you’ll alienate a large number of your customers. Have you ever backed out of a website because it looked terrible on your phone? That is what you want to avoid for your own website.
Managing customer information and appointment schedules are critical aspects of any massage therapy-based business. GoDaddy’s website builder offers features that maximize patient/therapist interactions, both in the office and online. Using the appointments feature will make sure you never overlook or double book a client. Maximizing your social media accounts will help build your brand and your business.