Business Overview

The first step to starting a Massage Therapy Business is getting certified. Most states regulate massage therapy so that some form of certification is required to become a massage therapist. Next, you will need to decide how you wish to market your establishment. Do you want to focus more on injury recovery or stress relief? Will you be paid directly by clients or through insurance plans? Lastly, you must acquire a base of loyal clients.

Who is this business right for?

This business is perfect for those who feel that they are blessed with the power to heal others with their touch, as massage therapists spend their days using their hands to alleviate the physical, mental, and emotional stressors of others. While it can be taxing on the body, the rewards come back ten-fold. Opening your own massage studio will only fuel that ardor for healing clients in both mind and body.

What happens during a typical day at a massage therapy business?

As an entrepreneur, your daily tasks will extend beyond massage. Clients must be scheduled and payments processed. There will be sheets to launder, client notes to complete, and product orders to place.

What is the target market?

As a massage therapist, you have a distinct advantage over many business owners - you offer a service everyone values. The ideal client for your business is dedicated to holistic healing and will help spread the word about how your services stand out above the rest.

How does a massage therapy business make money?

Will your business be geared more towards offering a relaxing retreat or one where your clients come to get relief from chronic pain? As the owner of a massage therapy business, you have the unique opportunity to heal, and make a great living doing it.

While you can offer treatment packages, most massage companies bill per session. Those who accept insurance simply collect the insured’s co-payment and bill the rest directly to the insurance company. Should you choose not go the insurance route, offer your customers a little relief by accepting credit card payments for your services. Shelling out $60-100 per session is a luxury; do what it takes to keep those clients coming back month after month.

Additionally, some entrepreneurs offer more than just their services, profiting from offering goods such as Biofreeze, essential oils, books, and CDs. If you choose this avenue, just remember, there’s nothing worse than leaving a massage, only to be bombarded with someone wanting more money.

What is the growth potential for a massage therapy business?

Due to the intimate nature of the business, most massage therapy business owners choose to keep their companies on a smaller, more local level. However, if your vision is to expand to have multiple locations (and employees) across the city, there is nothing preventing you from finding large-scale success.