Best Website Builder for Mortgage Brokerages: Our Recommendation
Our #1 recommended website builder for mortgage brokerages is GoDaddy. Its tool has made vast improvements over the past few years and has become the simplest and most intuitive drag-and-drop website builder on the market.
Using the GoDaddy Website Builder for Mortgage Brokerage Websites
It’s important to understand what your goals are when you begin creating a website for your business. When making a mortgage brokerage website, the primary objectives of your site will be to:
- Develop your client base with creative marketing plans
- Keep track of valued clients and associates
- Create an online home for new customers to find your business
Mortgage brokerages make their money facilitating connections between borrowers and lenders. A successful mortgage brokerage firm knows that successful communication is one of the best ways to bring people together. With GoDaddy’s website builder, communication and connection with clients are made simple and easily manageable.
Using the “Appointments” feature, you’ll be able to organize your contacts’ personal information, the type of mortgage they’re looking for or currently have, and future financial plans they may be considering. Your goal should be to retain clients by offering to manage and guide their ongoing financial needs.
You can also make contact lists for the financial lenders and institutions you frequently conduct business with. These contacts are equally as important as your clients. Maintaining regular verbal or written contact, being punctual for meetings, and remembering vital client information are all made easier with GoDaddy’s appointments feature.
Communicating with clients or lenders is also made simple in the appointments feature. Under the communications tab in appointments, you’ll be able to set up SMS messaging and manage email preferences to manage client and lender communications.
You’ll even be able to manage your booking availability. Whether as a personal calendar or to share with clients via your website, booking information and availability clearly show when you’ll be meeting and when you still have openings in your days.
You can even set up your booking to be done by clients. They’ll see your availability and can cross-check with their own, before setting a date for a meeting. Very user-friendly.
Successful brokerage firms also recognize that new customers keep businesses in the black. They also recognize that finding a mortgage brokerage firm isn’t too difficult. A quick internet search yields lots of possibilities. So, how do you make your firm stand out?
Your firm needs visibility. Strategically planned marketing and advertising can do a lot to bring new customers to your door. With the GoDaddy builder and its marketing feature, you can plan and proceed with multi-tier marketing and advertising plans.
Engage your social media followers, track your search engine optimization (SEO), and plan email marketing blitzes. Or create your own content, specific to your business and the current financial climate for borrowers and lenders. Help your audience not only see you but see why they need you.
Creating a professional website which will maximize your business is easier than you may imagine. GoDaddy’s website builder is robust enough to create a beautiful product, yet user-friendly enough to work for all levels of website designing, from novice to experienced pro.
Getting Started With GoDaddy
One of the other major benefits of the GoDaddy website builder is the ease of getting started. When you log in to the builder for the first time, you will see a two-question form. For “Choose a category,” type in “mortgage brokerage” in the provided field and click “Next.” Then, on the next screen, type the name of your business.
After about 10 seconds, GoDaddy will take you to the front page of your new website.
GoDaddy’s builder uses artificial intelligence (AI) to better understand your business name and type so as to construct a template that’ll best suit your business.
Once you make it this far, it’s as simple as customizing the information on the pre-built pages to match your business, and you’ll have a semi-custom website that’s ready to be published to the web — all in less than five minutes.
Of course, depending on the level of customization that you would like to do, you can continue to add, change, and move things around until you have your dream website!
Cons of the GoDaddy Website Builder for Mortgage Brokerage Websites
While this website builder is our recommended pick for mortgage brokerages, it’s not totally flawless. There are a few things that may push certain users to other builders. These cons include:
- Cheaper options, but potentially fewer features — For businesses looking to save some money, some other website builders have lower price points than GoDaddy. Web.com and WordPress both offer less expensive monthly fees. For the money you save, though, some of the functionality or ease of build will be compromised. It’s worth noting that GoDaddy’s price is far below many other builder options, too. When comparing website builders, consider the functions available for building your website and the reputation of the build platform. GoDaddy is consistently rated high in both of these categories.
- Website builder may limit some creative abilities — GoDaddy website builder offers great functionality without requiring extensive prior knowledge in website construction. This is excellent news for a business that needs a good-looking, well-functioning website that doesn’t require a professional to build. If you are looking to create a technically specific website, loaded with all the extras, you may need to compare the build strengths of a builder like Wix, for instance, against GoDaddy. Their processes may be more complicated than some want to tackle, but they may offer more fine-tuned adjustments for those with more build experience.
GoDaddy Website Builder Summary
Overall, the GoDaddy Website Builder is our #1 recommendation for mortgage brokerage websites. The pros outweigh the cons by heeps and gobs.
Check out the GoDaddy Website Builder for yourself and get a 30% discount by using our link.
Other Website Builders for Mortgage Brokerages
Like most website builders nowadays, Web.com enables users to quickly create a functional website without needing to write a single line of code. It also includes an extremely affordable signup offer for the first month, which allows for time to learn the platform before having to truly pay for it. As one of the first website builders available on the internet, it has also perfected the art of drag-and-drop functionality and includes fast uptimes, allowing your site to be better optimized for search engines.
The problem is that Web.com hasn’t entirely updated with the times. Its templates feel a bit outdated, and there are moments when using the editing tool feels a little less intuitive than it does on more modern platforms like GoDaddy, Wix, or Squarespace. Additionally, despite the low cost of premium plans at signup, these prices skyrocket after the first monthly billing cycle. This may make it seem like an affordable option, but in practice that might not shake out to be true.
WordPress is one of the most popular website builders on the market, and with good reason. This content management system (CMS) is highly customizable, endlessly flexible, and can be one of the least expensive options available to small business owners. WordPress consistently ranks as one of the best website builders in the world, and it can be a good choice for your business website.
However, WordPress does have its drawbacks. Site owners must purchase their own domain name and hosting package, and they also have to perform routine maintenance tasks like updating their website and plugins and conducting site backups. In addition, WordPress is not an easy-to-use builder, especially when compared to other recommended options like GoDaddy, Wix, or Web.com. Typically, we only recommend WordPress to business owners who already have experience with the builder or are more tech-savvy.
Wix consistently ranks high in our list of best website builders, and it’s easy to see why. Having been around for a while, Wix has updated well with the times and remains a very sleek, modern platform where users can create a high-performance website without having to spend too much time learning about web design. Its templates feature beautiful designs, and there are many customization options available — as well as a (very limited) free plan for users looking to save some money.
Despite all of this, some of these added features come with an extra layer of complexity. Using Wix’s editor is simply not as easy and intuitive as some of its competitors. Wix also lags behind when it comes to analytics and other basic metrics a small business owner will need to keep track of growth. Finally, despite offering a free plan, there are a lot of features missing from it — like a Wix subdomain — and Wix premium plans run a bit steeper than the likes of GoDaddy and Web.com.
How to Choose a Website Builder for Mortgage Brokerages
Choosing a website builder is one of the most important decisions you will make when it comes to building your mortgage brokerage website. If none of the suggestions above seem like they will fit your needs, then you’ll need to select a different builder. This section will give you a framework to make the decision in the most effective way possible.
Once you have an idea and guidelines of how you will make this choice, check out our Best Website Builder of 2022 review for several different options and reviews of each builder.
Ease of Use
The most important factor when choosing a website builder is its ease of use. It doesn’t matter how many bells and whistles or beautiful templates the builder has if you can’t figure out how to use it.
Of course, all builders will have a learning curve. But, some are just considerably simpler than others. WordPress, for example, is an absolutely amazing tool that gives you almost limitless flexibility but is one of the least intuitive builders on the market.
Most small businesses that use WordPress end up hiring developers and marketers to create and manage their websites. This is not a bad thing, per se, but it’s a decision you will have to make. After all, you know your business (and its needs) best.
Speed of Implementation
Similar to ease of use, speed of implementation is an important factor when starting a new site from scratch. When beginning a new business, you will have a massive number of tasks that need to be taken care of in order to get things going. Creating a website is absolutely one of the most important.
With this being said, it obviously makes more sense to use a tool that can have you up and running quickly. Some builders are better suited than others when it comes to a new site.
Some give you a blank slate to work from, others give you templates, and others still use AI to understand your unique needs and help to fill in some of the blanks for you. The right answer for you may be different than for someone else, but understanding this will give you a massive advantage when selecting your builder.
Expandability is less about what you want to do with your website now and more about what your long-term ambitions are.
For example, let’s say that you are starting a basic website that helps your customers find where your business is and gives them multiple ways to contact you. Two years from now, you know that you want to have a full-blown software-as-a-service (SaaS) app on your website. There’s a good chance that the tools you need are going to be very different between now and then.
Something to note is that using one system doesn’t mean that you can never change platforms. That being said, migrating a site from one tool to another is usually a pretty in-depth undertaking and at least a medium-sized headache.
In the beginning, try to look forward and plan into the future for what your needs will be at different stages of your business. This will give you the insight you need to make the best decisions possible.
Along with the three that we have mentioned, there are other factors that may guide your choice of website builder:
- Price — Naturally, price is a factor when choosing a website tool. If you’re starting a small blog, there’s no reason that you would need a major ecommerce suite. Keep in mind, however, that your business will be supporting this website, and hopefully, your revenue will make these $10 to $30 per month expenses look like a drop in the bucket.
- Templates — Good web design can be tricky. Do you know exactly what should go on your homepage? Having a large library of templates gives you a running start when it comes to designing the pages that will make up your website.
- Responsive Design — For the most part, all builders nowadays should have this figured out for you, but keep in mind that if your website doesn’t look good on all screen sizes (e.g., mobile, desktop, tablet, etc.), you’ll alienate a large number of your customers. Have you ever backed out of a website because it looked terrible on your phone? That is what you want to avoid for your own website.
Creating functional websites with professional features and design options is GoDaddy’s specialty. Creating websites that offer excellent communication and organizational options is just one example of this website builder’s prowess.
By combining robust features with streamlined instructions for building your website, you’ll be producing and posting daily missives in no time. Prepare your brokerage for the future with a top-quality website today.