Bar Logo Generator

Your branding is the first thing potential patrons will see outside your bar. To attract thirsty customers inside, your logo and branding must look as enticing as your cocktail selection. An eye-catching, memorable design will make more customers notice your business and stop in for some liquid refreshment. TRUiC’s bar logo maker will quickly create a range of designs from which to choose to make your bar look like an oasis in a desert.

Creating Your Bar Logo

Having your bar name and logo visible outside helps tell your customers about your ambiance at a glance. Cozy, intimate dive bars have a much different feeling than high-end wine bars or nightclubs, and you want to attract customers who are actually interested in the setting you’ve created for them.

The color, shape, and iconography of your bar’s logo and overall design influence customers’ expectations. The bar industry demands creativity, so you can make a logo that caters to your exact preferences as long as it adheres to best practices.

Overall Design Points

The best shape and iconography for your bar will partly depend on how and where you plan on using it. If you primarily need a logo for displaying outside the bar and on menus, you can create an intricate logo that even has a textured background.

If you are using the logo on a website as well, you’ll need to make sure it still looks good when viewed on mobile browsers. Since smartphone screens are so much smaller than menus, you may need to simplify your design or make the font larger for it to still be legible.

Setting the Mood with Color

Color is essential for bar logos because it tells the patron whether they should expect excitement or relaxation. A logo with lots of red in it often suggests love, but it can also indicate an energetic or even aggressive atmosphere, like Dick’s Last ResortⓇ.

Brown is a much more humble and down-to-earth color. These colors create a cozy and traditional feeling that suggests a place to relax in pairs or small groups. They work well for bars with rustic decor or a country theme, too.

Many logos make ample use of black since bars are more popular at night. However, make sure any black or neutral logo you design still has some pops of color. Consider white, red, yellow, or bright green since they contrast nicely and are visible even in low light.

Also, keep in mind that the interior of your bar should coordinate well with your logo. You don’t have to use the same shade of each color, but if the inside of your bar is a completely different color scheme than your logo, customers may notice the difference in ambiance.

Shapes and Iconography

Most bar logos don’t try to be as sleek and professional as a regular company logo. Instead of being elegant and minimalist, bar logos can be flashy, cartoonish, dramatic, or anything else it takes to stand out in this competitive industry.

You can get very creative with your iconography, too. Irish bars often use a shamrock as a symbol, while tiki bars use palm trees. A martini glass is a nearly universal symbol for bars. Sports bars can use any number of sports-related equipment or shapes to make their focus clear.

Nearly anything can work as part of your bar logo, as long as it’s unique, memorable, and matches your overall image. Just remember that if you try to change it later, you may end up confusing regulars or making them think the bar has new owners.

Consider picking a symbol that matches the name of your bar or suggests a play on words. Buffalo Wild WingsⓇ uses a winged black buffalo in its logo with a high contrast yellow background to make its brand more memorable.

Traditional and Modern Fonts

Serif fonts, which have lines on the end of each line, are unusual for bars because of how plain they are. However, they work for Irish pubs and other traditional bar formats. Script fonts work for romantic settings or bars that want to showcase classic vintage charm like Oggi’s Sports.

Sans-serif fonts are more common because they can serve a vast range of purposes. Quiet, romantic bars like wine bars can use a light and round font to establish a mature atmosphere. Urban bars and nightclubs, on the other hand, can stand out with a bold futuristic font. Even old-fashioned bars may choose a vintage-inspired sans-serif font to convey their theme.

Although novelty fonts are more acceptable for bars than they are for professional businesses, they should still be used with caution. Almost any novelty font will give a fun and youthful air to your logo, which might not be the image you’re aiming for. If you decide on a novelty font, consider only using it for the first word of your bar name and then using a simple sans-serif font underneath it.

Customers are particular about where they spend time, and bars have to deliver on the expectations they establish with customers. Your bar’s style is mostly shaped by its logo and overall color scheme, so make sure to spend time honing it before you even have your soft opening.

How to Use Our Free Logo Generator

Follow the simple steps below to create, personalize, and download your company logo design in just a few clicks:

1. Enter Your Business Name and Tagline

The TRUiC bar logo generator requires you to add your business’s name and optionally a tagline, or slogan, to help generate your design.

Still need help finding a name for your company? Then check out our review of the Best Business Name Generators and find the service that will work best for you and your small business.

2. Choose a Type of Logo Design, Font, and Color Scheme

You’ll have to choose between having a bar logo with a graphic or a text only design.

Option 1: Graphic

This type of design displays your business name with a themed bar graphic that will be displayed in a few different layouts. The graphic will either sit next to your company name, or it will sit above it.

Then, choose your favorite font style and color pallet to generate your first set of choices.

Option 2: Text 

This type of bar logo displays your business name or just its initials in a stylized way using creative fonts and typography. 

After this, you’ll choose a color pallet and generate your choices.

3. Generate Bar Logo Options

Our generator creates thousands of bar logos to choose from. Search through our numerous options and explore!

4. Customize Your Bar Logo

You've found a design you like; you can now customize it further by changing up the font and color. If you aren't happy with the changes you made, there is a reset button so that you never lose your original result.

5. Download Your Bar Logo

We make downloading your design hassle-free with no email requirements and no sign-ups of any kind — simply download and you’re done.

Our bar logo generator will provide you with a high-resolution design in a scalable vector graphic (SVG) file format. This file format is the best for logos because it is easily editable and can be resized as small or as large as you need without losing any quality.

6. After Downloading, Make Sure Your Logo is Unique

Now that you have decided on your favorite bar logo design for your venture, you should conduct a trademark search to ensure that it is unique. 

Learn more about how to trademark your professional logo and ensure its availability by visiting our guide on How to Trademark Your Business Brand.

Confirm that your new design is unique by taking the following steps: 

• Perform a reverse image search on Google.
• Formally conduct a trademark search using a lawyer specialized in trademarks.

7. Bring Your Bar Logo to Life

Once you’ve generated your logo design, it is yours to keep and use for promotional materials.

We recommend using a service like Zazzle, which provides quality printing services for a variety of materials, including business cards, flyers, banners, letterheads, and so forth.

Our logos can also be utilized for branding, social media (e.g., YouTube, Instagram, Facebook, Google, etc.), and more.

If you already have a bar logo, you can also add it to a QR code with our Free QR Code Generator. 

Looking for additional design inspiration? Explore more of our small business logo generators.

8. Get Your Domain and Start Creating Your Website

Once you have your bar logo, you can start building your brand and creating your website.

Learn how to build a website on your own with our guide. Alternatively, you can get started with GoDaddy's free website builder which offers the best option for creating a professional website and is user-friendly.

If you want to find out why GoDaddy is our top choice for anything to do with business websites by reading our GoDaddy Website Builder Review.

Things to Consider When Picking a Logo

It's best to brand your company with a logo that includes symbols, icons, colors, and fonts that clearly represent what you’re selling to your customers. Luckily, TRUiC's Free Logo Generator offers a large variety of options for all kinds of styles and branding options.

Color Psychology - Colors can help define the mood of your venture. Consider which color scheme will best represent your bar when using the color editor and creating your company brand with our logo maker.

Accessibility - When it comes to creating an accessible design, the font you choose should be easy for customers to recognize, and color contrast is vital for readability.

Icons vs. symbols to make your own logo design - Symbols can help to represent your business, like products you sell or the type and quality of service you offer.

For example, a logo for a CBD oil shop could be depicted as a leaf; the symbolism being that it’s earthy, organic, natural, or all of these. 

Font style - Choosing the right font is important since fonts capture the attention of customers and show what they can expect from your company. 

If you own a more formal business, such as an accounting firm, you’ll likely want to choose a font that is more minimalistic and professional. If you’re opening a company such as a toy store, you’ll probably want to choose a font that is more fun and whimsical. 

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners.