NAMING YOUR TENNESSEE LLC
1. Naming Guidelines
Choosing a company name is the first and most important step in starting your LLC. Be sure to choose a name that complies with Tennessee naming requirements and is easily searchable by potential clients.
Be sure to follow these naming guidelines:
- Your name must include the phrase “limited liability company” or one of its abbreviations (LLC or L.L.C.).
- Your name cannot include words that could confuse your LLC with a government agency (FBI, Treasury, State Department, etc.).
- Restricted words (e.g. Bank, Attorney, University) may require additional paperwork and a licensed individual, such as a doctor or lawyer, to be part of your LLC.
Not sure what to name your business? Check out our LLC Name Generator.
2. Is the Name Available in Tennessee?
Before filing your name reservation request, you can use Tennessee’s Business Information Search and the Name Availability Search to check the availability of your desired name. To perform the most effective search, type in the name you would like to use, excluding identifiers like “LLC”, and leave all other boxes blank. This will return all entities using the same or similar names. If your business name is several words, you can even search just the first two words to ensure you pull up all possible similar names. The name availability search will search for the exact name, while the Business Information Search will also search variations.
Be sure to conduct a thorough search before completing your paperwork to avoid rejection.
3. Is the URL available?
Another important consideration to make when selecting a business name is whether or not your desired web domain name is available. Having a URL that clearly matches your business name is important. This seemingly small step can make a big difference in how prospective customers find your business.
The best way to determine if your desired URL is available is to search for it using your preferred domain registry, such as GoDaddy.
4. Reserve Your Name
Tennessee’s Secretary of State Business Services Division handles all LLC naming questions and requests. Business names can be reserved for 4 months. If you have yet to form your business entity using the reserved name when the business name reservation expires, you may renew the name reservation.
To reserve a business name, you must file an application by mail. When reserving your name, you will have to pay a filing fee. Checks must be made out to the “Secretary of State.”
After choosing a name for your LLC, take the next step and create a unique logo with our Free Logo Generator.
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While reserving the name for your LLC is straightforward, there are some other things you should think about when choosing the best name for your business. You may want to do a Trademark and Social Media search for your name to see if it's available for use across the internet. This will help ensure you have full, unrestricted use of your business name.
Conducting a trademark search of your business name and associated slogans or logos before registering can help prevent costly litigation in the future. Discovering that another entity has trademarked your business name does not automatically disqualify you from using it.
However, it is important to know who is using the name, what industry they operate in, and where they are located to be sure you do not inadvertently infringe upon anyone’s intellectual property rights.
To complete this step:
Social Media Search
Just as important, or more so, than finding a domain name that fits your business is ensuring that your business name is available for use across social media platforms. You can do this by simply searching your business name on each major site, or use a tool such as Namecheckr to search across all platforms at once.
Having a name for your business is an important first step for creating a successful LLC, and one that is incredibly easy to do. Once you have found your preferred name using Tennessee's Business Information Search and Name Availability Search, you'll want to secure your domain name so that your customers will be able to find your business online. Reserving your name with an Application for Reservation of LLC Name will help you stand out from the competition. With your name secured, you will be ready to take the next steps to formalize your LLC.