Last Updated: February 16, 2024 by TRUiC Team


LegalZoom vs. Rocket Lawyer 2024

Which Is the Best LLC Service for You?

Looking for the best service to start your LLC? We used LegalZoom and Rocket Lawyer to form LLCs, then compared their features.

In this Rocket Lawyer vs. LegalZoom review, we’ll let you know if either is worth your time and money. We also recommend checking out our list of the top LLC formation services.

Recommended: Use LegalZoom to launch your LLC. Packages start at $0 + State Fees.

Rocket Lawyer with 3.3 stars versus legalzoom with 3.4 stars.

Recommended Step Before Using LegalZoom or Rocket Lawyer

It’s important to name your business before going through the LLC formation process with a service provider. TRUiC’s Free LLC Name Generator will help you to do the following:

  • Discover the perfect business name for your company.
  • Conduct a business name search to make sure your desired name is available in your state and not already taken.
  • Help verify the availability and secure a domain name for your LLC.

Rocket Lawyer vs LegalZoom: Which Is Best for Your Business?

Our Approach:

When we started researching Rocket Lawyer and LegalZoom, we focused on three main questions for our comparison review:

  1. Is it a good deal?
  2. Is there a better deal?
  3. Who uses this LLC service and how did they review their experience?

With millions of customers, Rocket Lawyer and LegalZoom are both established services with some affordable features. We analyzed the LLC formation services’ overall value, customer reviews, customer service, included features, and ease of use to determine which company is best for you and your business.

Quick Comparison:

1. Choose Rocket Lawyer if you want to save money: Rocket Lawyer is great at helping customers start their LLCs while saving money on legal fees. In fact, our exclusive new business bundle through our partnership with Rocket Lawyer will help you save about $300 on valuable services. The New Business Bundle includes the following and more:

  • Free Incorporation
  • Registered Agent, Trademark, and Business License Discounts
  • Legal Services
    • Help and advice from specialized lawyers
    • Unlimited access to legal document library
    • More exclusive discounts 

2. Choose LegalZoom if you prefer a more well-known brandIf you’re comfortable with a more established company that has higher brand recognition, LegalZoom is the LLC formation service you’ll want to go with.

3. Explore your options: All things considered, there are better options to start your business in a fast, affordable, and reliable way.

For instance, Northwest Registered Agent‘s basic business formation tier quickly gives you everything you need. In contrast, LegalZoom’s products require extra fees for the same level of service.

If you want to instantly boost your brand and online presence in addition to forming an LLC, our recommendation is Tailor Brands.

However, we highly recommend choosing Rocket Lawyer if you are starting a business that requires ongoing legal services and advice, such as a real estate company.

Need more details? Read on for a more in-depth breakdown of our Rocket Lawyer vs LegalZoom LLC services comparison.

Get Professional Help

LegalZoom is one of the most recognizable names in the LLC formation space, offering excellent customer service and packages for all types of needs.

LLC Packages: Rocket Lawyer vs. LegalZoom

Rocket Lawyer and LegalZoom can do more than simply register your LLC. They each offer additional services, either included in their formation packages or sold separate. Here is a comparison of the main features you should care about when forming your LLC.

Please note that the service costs for each tier do not include the State filing fees. In addition, Rocket Lawyer only offers one level of formation or a premium membership. In the following charts, we’ve decided to categorize Rocket Lawyer’s non-membership formation as the basic plan, the premium membership as the middle plan, and our exclusive new business bundle as the top plan.

Basic Plan Comparison

Rocket Lawyer vs LegalZoom Side by Side Comparison

Rocket Lawyer LegalZoom
ORDER PROCESSING TIME 15-20 business days 30 business day-processing
REGISTERED AGENT No $249 per year
OPERATING AGREEMENT Templates for $39 extra $99 extra
EIN REGISTRATION $60 extra Must be bundled with operating agreement for a total of $159
ANNUAL COMPLIANCE No 10-day free trial, then $280 per year
ADVISORY SERVICES Legal: Free Ask-a-lawyer via email (unlimited) No

Middle Plan Comparison

Rocket Lawyer vs LegalZoom Side by Side Comparison

Rocket Lawyer LegalZoom
ORDER PROCESSING TIME 15-20 business days 15 business day-processing
REGISTERED AGENT Yes $249 per year
OPERATING AGREEMENT Yes Yes
EIN REGISTRATION $60 extra Yes
ANNUAL COMPLIANCE No 10-day free trial, then $280 per year
ADVISORY SERVICES Legal: Free Ask-a-lawyer via email & 30-minute monthly phone consultation per new matter No

Top Plan Comparison

Rocket Lawyer vs LegalZoom Side by Side Comparison

Rocket Lawyer LegalZoom
ORDER PROCESSING TIME 1-2 business days, delivery dependant on state turnaround time 10 business day-processing
REGISTERED AGENT Registered agent service for one year $249 per year
OPERATING AGREEMENT Yes Yes
EIN REGISTRATION $59.99 extra Yes
ANNUAL COMPLIANCE No 10-day free trial, then $280 per year
ADVISORY SERVICES Legal: Free Ask-a-lawyer via email & 30-minute monthly phone consultation per new matter, and more Attorney consultations

Best LLC Formation Services

four point eight out of five Northwest ($29 + State Fees)
four out of five LegalZoom ($0 + State Fees)
four out of five ZenBusiness ($0 + State Fees)
four out of five Tailor Brands ($0 + State Fees)
four out of five Bizee ($0 + State Fees)
three point eight out of five Swyft Filings ($0 + State Fees)
three point seven out of five Rocket Lawyer ($99 + State Fees)

Rocket Lawyer vs. LegalZoom: Customer Reviews

Entrepreneurs who need help forming an LLC, incorporation, non-profit, and so forth use these platforms. Rocket Lawyer and LegalZoom are both more focused on full legal services for business beyond just company formation.

Here are some verified reviews (pulled from Trustpilot and Sitejabber) by people who used Rocket Lawyer or LegalZoom to help launch their businesses:

“I have tried other Legal Document websites in the past and found them difficult. However Rocket Lawyer was easy to understand, and gave me the document I needed without going through a lot of searching. I highly recommend Rocket Lawyer, and will definitely use them again if needed.”

“I was recommended by a colleague to contact Legal Zoom to set up my LLC. I will note the process was smooth, efficient and a pleasure.”

Rocket Lawyer vs. LegalZoom Review Ratings

After conducting a quick comparison, we completed a more comprehensive review of LegalZoom and Rocket Lawyer LLC services based on:

  • Cost Value
  • Customer Service
  • Ease of Use
  • Included Features
Rocket Lawyer Legalzoom
Overall 4.1/5 3.4/5
Cost Value 3.9/5 3/5
Customer Service 4/5 3.7/5
Ease of Use 4/5 3.7/5
Included Features 4.5/5 3/5

Cost Value

Rocket Lawyer may let you file your LLC during its free trial period.

Unless your state takes longer than 7 days to process your paperwork, you can actually file your LLC during your 7 days free trial with Rocket Lawyer. They filed our LLC in Michigan and charged only the state processing fees. We certainly recommend trying this, especially if you’re planning to act as your own registered agent anyway.

The TRUiC and Rocket Lawyer partnership provides incredible savings for entrepreneurs requiring additional legal help and advice.

Our business bundle deal includes a variety of quality features, such as free incorporation services, discounted registered agent services, Operating Agreement, user-friendly legal documents, high-quality legal services, and advice from specialized lawyers.

Customer Service

Rocket Lawyer offers an informative support center.

The company dedicates a page on their site discussing topics like technical support, membership, starting a business, contracts, and so forth. Their customer service allows you to access instant help through chat, or you can reach one of their representatives by sending an email or calling 1(877) 881-0947, Monday – Friday, 6 am – 6 pm PST.

Ease of Use

Both companies are equally easy to use when it comes to the formation process.

On LegalZoom, the entire ordering process should take no longer than 15-20 minutes. If for any reason you are unable to complete an order in one sitting, they will email a link to your saved answers, giving you the option of completing your order at a later time.

Rocket Lawyer’s user interface is very friendly. You can manage your LLC formation paperwork and other necessary legal documents at a glance.

Included Features

Rocket Lawyer offers unlimited access to its library of legal templates.

You can get documents through this resource that most other services charge for. We obtained both an operating agreement and banking resolution during our free trial. However, compared to LegalZoom’s one-time service fee, Rocket Lawyer is more expensive over time for users who only want to form an LLC.

Rocket Lawyer excels at offering affordable, ongoing legal advice from licensed professionals.

Our partnership offers a new business bundle with an exclusive discount of over 45% with access to consultations with Rocket Lawyer’s national lawyer network, unlimited legal documents, and discounted filings. This ongoing support can make a big difference for your new business. Their legal support infrastructure is what really sets Rocket Lawyer apart.

FORM AN LLC FOR FREE USING OUR GUIDE

Best LLC Formation Services

four point eight out of five Northwest ($29 + State Fees)
four out of five LegalZoom ($0 + State Fees)
four out of five Tailor Brands ($0 + State Fees)
four out of five ZenBusiness ($0 + State Fees)
four out of five Incfile ($0 + State Fees)
three point eight out of five Swyft Filings ($0 + State Fees)
three point seven out of five Rocket Lawyer ($99 + State Fees)

Summary

After thoroughly researching Rocket Lawyer and LegalZoom, we determined that Rocket Lawyer is one of the best LLC services for starting your business. Rocket Lawyer is a great choice if you want ongoing legal services past LLC formation. This platform is also ideal for new business owners who don’t have a lot of background forming contracts. Our New Business Bundle deal offers quality business and legal services that will save you both time and money.

Consider LegalZoom if you want a more experienced company with higher brand recognition, and are willing to pay premium prices.

You can also read our review of the best LLC services.

How to Start an LLC Icon

Best for Ongoing Legal Services: Rocket Lawyer

Our New Business Bundle provides business and legal services that will save you both time and money.

How to Start an LLC Call to Action Rocket Lawyer Discount Rocket Lawyer Discount

FAQ

You can learn everything about starting an LLC — and form one on your own — by following the steps outlined in our comprehensive state-based guides!

Rocket Lawyer will save you both time and money when forming an LLC, so we chose it as one of the top-rated LLC services.

Both companies offer ongoing legal services past business formation; however, we recommend exploring Rocket Lawyer’s legal services for more features and an exclusive deal.

You can find Rocket Lawyer and LegalZoom alternatives by checking out our list of the top LLC services and the best LegalZoom alternatives.